Everytime tha Beat Drop
Encyclopedia
"Everytime tha Beat Drop" is a song by American R&B singer Monica, composed by Johnta Austin
, Jermaine Dupri
, Robert Hill, Charles Hammond, Deangelo Hunt, James Phillips, and Dem Franchize Boyz
for Monica's fifth studio album, The Makings of Me
(2006). Featuring production by Dupri and LRoc
, it was greatly influenced by snap music
, incorporating beats of Nelly
's 2005 single "Grillz
" and containing a sample of Dem Franchize Boyz' 2006 hit single "Lean wit It, Rock wit It
."
A lyrical and musical departure from previous singles, the uptempo record was released as the album's leading single in the United States in July 2006, gaining generally mixed reviews by music critics who noted it "untypical." An accompanying music video
for the song, directed by Ray Kay
, was filmed in Monica's hometown Atlanta, Georgia
.
On the charts, it became Monica's tenth top twenty entry on the Billboard Hot R&B/Hip-Hop Songs
, but failed to reach the top forty on the official Hot 100
, becoming her least successful lead single since 2002's "All Eyez on Me
." The singer later voiced her remorse towards her record company bosses for subsequently deciding to release "Everytime the Beat Drops" as a single, wishing for a more typical record to be released as the first single instead, and dismissed the song as a wrong interpretation of her artistical status.
contributed to The Makings of Me and among the last songs on the album Dupri and co-producer LRoc
worked on in the SouthSide Studios in Atlanta, Georgia
. Initially recorded for a shelved So So Def mixtape
, Monica has described the snap
inspired song as a pure fun record without any special lyrical message but with the attempt to show "something that appears on the outside to be different from" her and that is "a real good representation" of where she's from and what she's listening and dancing to in private. "Snap music originated on the West Side of Atlanta
," Monica said in an interview with the People
. "If you listen to the sound, you'll always hear a snap somewhere in it. Most of the time, whatever [way you're moving, you] stop at the snap." The song incorporates beats of Nelly
's 2005 single "Grillz
", also produced by Dupri, while sampling from Dem Franchize Boyz's "Lean wit It, Rock wit It
"'s line in which it says "Rock, then bend my knees everytime the beat drops."
On May 21, 2006, an unmastered clip of the song was leaked onto the internet, and by June 6 the entire track had leaked fully edited. The first version had different vocals from the one on The Makings of Me, and also features less of Dem Franchize Boyz
' vocals. A remix
version of "Everytime tha Beat Drop" featuring rappers T.I.
and Young Jeezy
also leaked the following month.
for "Everytime tha Beat Drop" was filmed by Norwegian
director Ray Kay
and entirely shot at the PC&E Sound Stage in Atlanta, Georgia
on July 7 and 8 2006. It was Monica's first video to be shot in her home town since her very first video for "Don't Take It Personal (Just One of Dem Days)
" in 1995, and features appearances by guest rappers Gerald Tiller, Maurice Gleaton, Jamal Willingham, Bernard Leverette, producer Jermaine Dupri
, Chyna Whyte and Monica's younger brother Montez Arnold.
The video does not have a substantial plot but portrays the singer while performing and dancing in front of grey and black colours. Monica and Dem Franchize Boys' scenes are incut by several computer animation
s and single dance sequences. The clip world premiered at the end of BET
's Access Granted and Yahoo! Music
on August 2, 2006. It debuted at number sixteen on the U.S. Billboard Hot Videoclip Tracks chart on the September 6, 2009 edition of Billboard charts, before falling to number twenty-two on the chart the next week, and leaving it completely off in its third week of release.
chart after only four days of airplay. Afterwards it jumped from number sixty-eight to number forty-eight on that particular chart, before eventually entering the top 30, reaching its peak position of number eleven. The song became Monica's tenth top twenty entry on the Billboard Hot R&B/Hip-Hop Tracks chart.
On August 3, 2006, "Everytime tha Beat Drop" debuted at number six on the Billboard Bubbling Under Hot 100 Singles
. While it entered the Hot 100 at number ninety-four in the following week, the song failed to enter the top 50 until its tenth week on particular chart – the same week The Makings of Me became available via digital download
. The single eventually reached a peak position of number 48 on the official Hot 100, becoming Monica's least successful lead single since 2002's "All Eyez on Me
."
Looking back, however, Monica admitted she would have re-worked her strategy following the mediocre success of the lead single. Instead of allowing her label to influence the selection of her singles, she would have looked more to her fans for opinions: "If I had to do something over again, I'd probably release more than one single and let the audience choose which one they would have wanted to hear," she admitted to SOHH, adding: "I don’t regret doing the song, I regret not fighting with them about making it the first single. We told the label don’t put that out as a first single because it’s a poor representation of the album.
Johnta Austin
Johntá Austin is an American singer-songwriter, who is currently signed to Jermaine Dupri's So So Def Recordings. He is commonly known for collaborating with Producers Bryan-Michael Cox, Jermaine Dupri & The Production Team StarGate. Austin was awarded two Grammy Awards for his work on the songs...
, Jermaine Dupri
Jermaine Dupri
Jermaine Dupri Mauldin , known as Jermaine Dupri or JD, is an American record producer, songwriter and rapper.- Early life and career :...
, Robert Hill, Charles Hammond, Deangelo Hunt, James Phillips, and Dem Franchize Boyz
Dem Franchize Boyz
Dem Franchize Boyz was a Southern Rap group from Atlanta signed to E1 Music. The group comprises four members: Parlae , Pimpin' , Jizzal Man , and Buddie .-History:...
for Monica's fifth studio album, The Makings of Me
The Makings of Me
The Makings of Me is the fifth studio album by American singer Monica, released by J Records on October 3, 2006 in the United States and October 10, 2006 in Canada...
(2006). Featuring production by Dupri and LRoc
LRoc
LRoc is a staff songwriter and producer at Jermaine Dupri's So So Def Recordings. He has co-written and co-produced singles like Janet Jackson's "Call on Me" , Monica's "Everytime Tha Beat Drop", Mariah Carey's "Get Your Number", Murphy Lee's "Wat Dat Hook Gonna Be", Usher's "Yeah!", LL Cool J's...
, it was greatly influenced by snap music
Snap music
Snap music is a dance-centric subgenre of hip hop music, that originated in the South in the late-1990s, in Bankhead, West Atlanta, the United States. Early snap artists include D4L, Dem Franchize Boys, and K-Rab....
, incorporating beats of Nelly
Nelly
Cornell Iral Haynes, Jr. , better known by his stage name Nelly, is an Grammy Award winning American rapper and actor. He has performed with the rap group St. Lunatics since 1993 and signed to Universal Records in 1999. Under Universal, Nelly began his solo career in 2000 with his debut album...
's 2005 single "Grillz
Grillz
"Grillz" is a song by American rapper Nelly from his compilation album Sweatsuit. The song features Paul Wall and Ali & Gipp. Brandi Williams also does back-up vocals on the song, but is not officially credited as a featured artist . The song was produced by Jermaine Dupri. The song is about...
" and containing a sample of Dem Franchize Boyz' 2006 hit single "Lean wit It, Rock wit It
Lean wit It, Rock wit It
"Lean wit It, Rock wit It" is a song by Atlanta rap group Dem Franchize Boyz from their album On Top of Our Game. It features Lil Peanut and Charlay and it is produced by Maurice "Parlae" Gleaton....
."
A lyrical and musical departure from previous singles, the uptempo record was released as the album's leading single in the United States in July 2006, gaining generally mixed reviews by music critics who noted it "untypical." An accompanying music video
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...
for the song, directed by Ray Kay
Ray Kay
Ray Kay is a Norwegian director and photographer, based in Los Angeles.He is one of the most sought-after music video & commercial directors in the world now, and has directed the most watched video on YouTube, Justin Bieber's "Baby" . All in all, his videos have been viewed more than 1 billion...
, was filmed in Monica's hometown Atlanta, Georgia
Atlanta, Georgia
Atlanta is the capital and most populous city in the U.S. state of Georgia. According to the 2010 census, Atlanta's population is 420,003. Atlanta is the cultural and economic center of the Atlanta metropolitan area, which is home to 5,268,860 people and is the ninth largest metropolitan area in...
.
On the charts, it became Monica's tenth top twenty entry on the Billboard Hot R&B/Hip-Hop Songs
Hot R&B/Hip-Hop Songs
Hot R&B/Hip-Hop Songs, is a chart released weekly by Billboard in the United States.The chart, initiated in 1942, is used to track the success of popular music songs in urban, or primarily African American, venues. Dominated over the years at various times by jazz, rhythm and blues, doo-wop, soul,...
, but failed to reach the top forty on the official Hot 100
Billboard Hot 100
The Billboard Hot 100 is the United States music industry standard singles popularity chart issued weekly by Billboard magazine. Chart rankings are based on radio play and sales; the tracking-week for sales begins on Monday and ends on Sunday, while the radio play tracking-week runs from Wednesday...
, becoming her least successful lead single since 2002's "All Eyez on Me
All Eyez on Me (song)
"All Eyez on Me" is a dance-pop song written by American R&B singer Monica, Rodney "Darkchild" Jerkins and LaShawn Daniels for her original third studio album, All Eyez on Me . It was produced by Jerkins, incorporating excerpts of Michael Jackson's 1983 hit "P.Y.T...
." The singer later voiced her remorse towards her record company bosses for subsequently deciding to release "Everytime the Beat Drops" as a single, wishing for a more typical record to be released as the first single instead, and dismissed the song as a wrong interpretation of her artistical status.
Recording and release
"Everytime tha Beat Drop" is one out of three tracks Jermaine DupriJermaine Dupri
Jermaine Dupri Mauldin , known as Jermaine Dupri or JD, is an American record producer, songwriter and rapper.- Early life and career :...
contributed to The Makings of Me and among the last songs on the album Dupri and co-producer LRoc
LRoc
LRoc is a staff songwriter and producer at Jermaine Dupri's So So Def Recordings. He has co-written and co-produced singles like Janet Jackson's "Call on Me" , Monica's "Everytime Tha Beat Drop", Mariah Carey's "Get Your Number", Murphy Lee's "Wat Dat Hook Gonna Be", Usher's "Yeah!", LL Cool J's...
worked on in the SouthSide Studios in Atlanta, Georgia
Atlanta, Georgia
Atlanta is the capital and most populous city in the U.S. state of Georgia. According to the 2010 census, Atlanta's population is 420,003. Atlanta is the cultural and economic center of the Atlanta metropolitan area, which is home to 5,268,860 people and is the ninth largest metropolitan area in...
. Initially recorded for a shelved So So Def mixtape
Mixtape
A Mix Tape or Mixed Tape is a compilation of songs recorded in a specific order, traditionally onto an audio Compact Cassette.A Mix Tape, which usually reflects the musical tastes of its compiler, can range from a casually selected list of favorite songs, to a conceptual mix of songs linked by a...
, Monica has described the snap
Snap music
Snap music is a dance-centric subgenre of hip hop music, that originated in the South in the late-1990s, in Bankhead, West Atlanta, the United States. Early snap artists include D4L, Dem Franchize Boys, and K-Rab....
inspired song as a pure fun record without any special lyrical message but with the attempt to show "something that appears on the outside to be different from" her and that is "a real good representation" of where she's from and what she's listening and dancing to in private. "Snap music originated on the West Side of Atlanta
Atlanta, Georgia
Atlanta is the capital and most populous city in the U.S. state of Georgia. According to the 2010 census, Atlanta's population is 420,003. Atlanta is the cultural and economic center of the Atlanta metropolitan area, which is home to 5,268,860 people and is the ninth largest metropolitan area in...
," Monica said in an interview with the People
People (magazine)
In 1998, the magazine introduced a version targeted at teens called Teen People. However, on July 27, 2006, the company announced it would shut down publication of Teen People immediately. The last issue to be released was scheduled for September 2006. Subscribers to this magazine received...
. "If you listen to the sound, you'll always hear a snap somewhere in it. Most of the time, whatever [way you're moving, you] stop at the snap." The song incorporates beats of Nelly
Nelly
Cornell Iral Haynes, Jr. , better known by his stage name Nelly, is an Grammy Award winning American rapper and actor. He has performed with the rap group St. Lunatics since 1993 and signed to Universal Records in 1999. Under Universal, Nelly began his solo career in 2000 with his debut album...
's 2005 single "Grillz
Grillz
"Grillz" is a song by American rapper Nelly from his compilation album Sweatsuit. The song features Paul Wall and Ali & Gipp. Brandi Williams also does back-up vocals on the song, but is not officially credited as a featured artist . The song was produced by Jermaine Dupri. The song is about...
", also produced by Dupri, while sampling from Dem Franchize Boyz's "Lean wit It, Rock wit It
Lean wit It, Rock wit It
"Lean wit It, Rock wit It" is a song by Atlanta rap group Dem Franchize Boyz from their album On Top of Our Game. It features Lil Peanut and Charlay and it is produced by Maurice "Parlae" Gleaton....
"'s line in which it says "Rock, then bend my knees everytime the beat drops."
On May 21, 2006, an unmastered clip of the song was leaked onto the internet, and by June 6 the entire track had leaked fully edited. The first version had different vocals from the one on The Makings of Me, and also features less of Dem Franchize Boyz
Dem Franchize Boyz
Dem Franchize Boyz was a Southern Rap group from Atlanta signed to E1 Music. The group comprises four members: Parlae , Pimpin' , Jizzal Man , and Buddie .-History:...
' vocals. A remix
Remix
A remix is an alternative version of a recorded song, made from an original version. This term is also used for any alterations of media other than song ....
version of "Everytime tha Beat Drop" featuring rappers T.I.
T.I.
Clifford Joseph Harris, Jr. , better known by his stage name T.I., is an American rap artist, film and music producer, actor and author. He is also the founder and co-chief executive officer of Grand Hustle Records....
and Young Jeezy
Young Jeezy
Jay Wayne Jenkins , better known by his stage name Young Jeezy, is an American rapper. He is the member of the hip hop group United Streets Dopeboyz of America and a former member of BMF...
also leaked the following month.
Music video
The music videoMusic video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...
for "Everytime tha Beat Drop" was filmed by Norwegian
Norway
Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...
director Ray Kay
Ray Kay
Ray Kay is a Norwegian director and photographer, based in Los Angeles.He is one of the most sought-after music video & commercial directors in the world now, and has directed the most watched video on YouTube, Justin Bieber's "Baby" . All in all, his videos have been viewed more than 1 billion...
and entirely shot at the PC&E Sound Stage in Atlanta, Georgia
Atlanta, Georgia
Atlanta is the capital and most populous city in the U.S. state of Georgia. According to the 2010 census, Atlanta's population is 420,003. Atlanta is the cultural and economic center of the Atlanta metropolitan area, which is home to 5,268,860 people and is the ninth largest metropolitan area in...
on July 7 and 8 2006. It was Monica's first video to be shot in her home town since her very first video for "Don't Take It Personal (Just One of Dem Days)
Don't Take It Personal (Just One of Dem Days)
"Don't Take It Personal " is a song by American R&B singer Monica. It was written by producer Dallas Austin, Willie James Baker, Daryl Simmons, Marlon Williams and rappers LL Cool J and Chuck D for her debut studio album, Miss Thang , incorporating samples of both LL Cool J's 1993 record "Back Seat...
" in 1995, and features appearances by guest rappers Gerald Tiller, Maurice Gleaton, Jamal Willingham, Bernard Leverette, producer Jermaine Dupri
Jermaine Dupri
Jermaine Dupri Mauldin , known as Jermaine Dupri or JD, is an American record producer, songwriter and rapper.- Early life and career :...
, Chyna Whyte and Monica's younger brother Montez Arnold.
The video does not have a substantial plot but portrays the singer while performing and dancing in front of grey and black colours. Monica and Dem Franchize Boys' scenes are incut by several computer animation
Computer animation
Computer animation is the process used for generating animated images by using computer graphics. The more general term computer generated imagery encompasses both static scenes and dynamic images, while computer animation only refers to moving images....
s and single dance sequences. The clip world premiered at the end of BET
Bet
Bet or BET may refer to:* A wager in gambling* Basic Economics Test * Bet , the second letter in many Semitic alphabets, including Aramaic, Hebrew, Phoenician and Syriac* Brunauer-Emmett-Teller isotherm. See BET_theory...
's Access Granted and Yahoo! Music
Yahoo!
Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...
on August 2, 2006. It debuted at number sixteen on the U.S. Billboard Hot Videoclip Tracks chart on the September 6, 2009 edition of Billboard charts, before falling to number twenty-two on the chart the next week, and leaving it completely off in its third week of release.
Chart performance
The song was released on July 24, 2006 to U.S. radios and instantly debuted at number 68 on the U.S. Billboard Hot R&B/Hip-Hop SongsHot R&B/Hip-Hop Songs
Hot R&B/Hip-Hop Songs, is a chart released weekly by Billboard in the United States.The chart, initiated in 1942, is used to track the success of popular music songs in urban, or primarily African American, venues. Dominated over the years at various times by jazz, rhythm and blues, doo-wop, soul,...
chart after only four days of airplay. Afterwards it jumped from number sixty-eight to number forty-eight on that particular chart, before eventually entering the top 30, reaching its peak position of number eleven. The song became Monica's tenth top twenty entry on the Billboard Hot R&B/Hip-Hop Tracks chart.
On August 3, 2006, "Everytime tha Beat Drop" debuted at number six on the Billboard Bubbling Under Hot 100 Singles
Bubbling Under Hot 100 Singles
The Bubbling Under Hot 100 Singles is a chart published weekly by Billboard magazine in the United States. It lists the top 25 singles below number 100 that have not yet charted on the Billboard Hot 100. Sometimes, however, singles halt their progress on this chart, and never appear on the Hot 100...
. While it entered the Hot 100 at number ninety-four in the following week, the song failed to enter the top 50 until its tenth week on particular chart – the same week The Makings of Me became available via digital download
Music download
A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment...
. The single eventually reached a peak position of number 48 on the official Hot 100, becoming Monica's least successful lead single since 2002's "All Eyez on Me
All Eyez on Me (song)
"All Eyez on Me" is a dance-pop song written by American R&B singer Monica, Rodney "Darkchild" Jerkins and LaShawn Daniels for her original third studio album, All Eyez on Me . It was produced by Jerkins, incorporating excerpts of Michael Jackson's 1983 hit "P.Y.T...
."
Looking back, however, Monica admitted she would have re-worked her strategy following the mediocre success of the lead single. Instead of allowing her label to influence the selection of her singles, she would have looked more to her fans for opinions: "If I had to do something over again, I'd probably release more than one single and let the audience choose which one they would have wanted to hear," she admitted to SOHH, adding: "I don’t regret doing the song, I regret not fighting with them about making it the first single. We told the label don’t put that out as a first single because it’s a poor representation of the album.
Formats and tracklistings
These are the formats and track listings of major single releases of "Everytime tha Beat Drop"- 12" single
- "Everytime tha Beat Drop" (Main Edit) - 3:42
- "Everytime tha Beat Drop" (Clean Mix) - 3:42
- "Everytime tha Beat Drop" (Instrumental) - 3:34
- "Everytime tha Beat Drop" (Acappella) - 3:58
- CD single
- "Everytime tha Beat Drop" (Clean) - 3:42
- "Everytime tha Beat Drop" (Dirty) - 3:42
Credits and personnel
- Lead vocals: Monica Arnold
- Audio mixingAudio mixing (recorded music)In audio recording, audio mixing is the process by which multiple recorded sounds are combined into one or more channels, most commonly two-channel stereo. In the process, the source signals' level, frequency content, dynamics, and panoramic position are manipulated and effects such as reverb may...
: Phil Tan, Jermaine Dupri - Mixing assistance: Josh Houghkirk
- EngineerEngineerAn engineer is a professional practitioner of engineering, concerned with applying scientific knowledge, mathematics and ingenuity to develop solutions for technical problems. Engineers design materials, structures, machines and systems while considering the limitations imposed by practicality,...
s: John Horesco IV, Tad "Rowdy Rik"
- ProducerRecord producerA record producer is an individual working within the music industry, whose job is to oversee and manage the recording of an artist's music...
: Jermaine Dupri - Additional production: LRoc
- Mastered by Dave Kutch
- Recorded by SouthSide Studios, Atlanta, GeorgiaAtlanta, GeorgiaAtlanta is the capital and most populous city in the U.S. state of Georgia. According to the 2010 census, Atlanta's population is 420,003. Atlanta is the cultural and economic center of the Atlanta metropolitan area, which is home to 5,268,860 people and is the ninth largest metropolitan area in...
, U.S.
Weekly charts
| Chart (2006) | Peak position |
|---|---|
| US Pop 100 Pop 100 The Pop 100 was a songs chart that debuted in February 2005 and was released weekly by Billboard magazine in the United States until its discontinuation in 2009... (Billboard) |
84 |
Year-end charts
| Chart (2006) | Position |
|---|---|
| US Hot R&B/Hip Hop Songs | 68 |
Release history
| Region | Format | Date |
|---|---|---|
| United States United States The United States of America is a federal constitutional republic comprising fifty states and a federal district... |
digital download Music download A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment... |
July 24, 2006 |
| mainstream radio Contemporary hit radio Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts... |
External links
- Monica.com — official Monica site
- Monica music videos — watch "Everytime Tha Beat Drop" at LAUNCHcast