Every 15 Minutes
Encyclopedia
Every 15 Minutes is a two-day program focusing on high school juniors and seniors, which challenges them to think about drinking
Drinking
Drinking is the act of consuming water or a beverage through the mouth. Water is required for many of life’s physiological processes. Both excessive and inadequate water intake are associated with health problems.-Physiology:...

, driving, personal safety, and the responsibility of making mature decisions. Along with alcohol related crashes, it focuses on the impact that their decisions would have on family
Family
In human context, a family is a group of people affiliated by consanguinity, affinity, or co-residence. In most societies it is the principal institution for the socialization of children...

 and friends
Friends
Friends is an American sitcom created by David Crane and Marta Kauffman, which aired on NBC from September 22, 1994 to May 6, 2004. The series revolves around a group of friends in Manhattan. The series was produced by Bright/Kauffman/Crane Productions, in association with Warner Bros. Television...

.http://www.fusd.net/tv/clips/15minutes.html

The Every 15 Minutes program originated in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 and was soon adopted in the United States first in Spokane, Washington
Spokane, Washington
Spokane is a city located in the Northwestern United States in the state of Washington. It is the largest city of Spokane County of which it is also the county seat, and the metropolitan center of the Inland Northwest region...

. The site of the first Every 15 Minutes program was in Chico
Chico, California
Chico is the most populous city in Butte County, California, United States. The population was 86,187 at the 2010 census, up from 59,954 at the time of the 2000 census...

 which was presented by the Chico Police Department in 1995.

Planning

The Every 15 Minutes program starts months in advance of the actual presentation. This includes all of the involved agencies, students, and administrators from all schools getting together, and planning the event. This includes the selection of the students to be involved in the program.

Recent Advances

Due in large part to major grants and guidance by the Highway Patrol
Highway patrol
A highway patrol is either a police unit created primarily for the purpose of overseeing and enforcing traffic safety compliance on roads and highways, or a detail within an existing local or regional police agency that is primarily concerned with such duties.Duties of highway patrols or traffic...

, the program has made its way to even more students' hometowns. In recent years, the California Highway Patrol
California Highway Patrol
The California Highway Patrol is a law enforcement agency of the U.S. state of California. The CHP has patrol jurisdiction over all California highways and also acts as the state police....

 has continued to improve the Every 15 Minutes program. Improvements have included expanding the program into a two day program, which includes an assembly on the second day, featuring speakers ranging from sentenced drunk drivers to motivational speakers to nurses, lawyers and law enforcement officials.

Since its inception, technology has improved, giving a rise to the impact of the program and the gravity of the issue of drunk driving. During the event, new technology has allowed for a quick turn around of videography
Videography
Videography refers to the process of capturing moving images on electronic media even streaming media). The term includes methods of video production and post-production...

, allowing a comprehensive video of the cause and effect
Cause and effect
Cause and effect refers to the philosophical concept of causality, in which an action or event will produce a certain response to the action in the form of another event....

 relationship between drunken driving and police involvement, family burden, and community loss to be played at the second day's assembly. While student videographers sometimes take on this job, it is more common for professional crews to do the work. More recently, there has been a revival of student work, as schools either ask for one or two of their students to apprentice with the professionals, or students create a "making-of" film, shadowing the entire E15 process.

Questions Concerning Effectiveness

Studies that have tracked students before and after the Every 15 Minutes program have shown that the program may have a favorable short-term effect on students' stated attitudes but no effect on actual behavior. This has led to charges that the Every 15 Minutes program is similar to the controversial DARE
Drug Abuse Resistance Education
Drug Abuse Resistance Education, better known as DARE, is an international education program that seeks to prevent use of controlled drugs, membership in gangs, and violent behavior. D.A.R.E., which has expanded globally since its founding in 1983, is a demand-side drug control strategy of the U.S....

anti-drug program in that it produces the appearance of addressing the problem but does not produce the desired change in behavior.

Questions have also been raised about the basic premise of the program, that one person dies every 15 minutes in an alcohol related accident. The NHTSA reports that in 1995, the first year the program was presented, the rate was actually one death every 30.4 minutes in the US. This was using the NHTSA's very broad definition of "alcohol related" wherein the accident was defined as "alcohol related" if any person involved had a blood alcohol level of 0.01% or higher. The nationally recognized DUI level of presumption in the United States is 0.08%. The rate of alcohol-related fatalities has gradually declined and at the end of 2007 was one death every 40.4 minutes. The rate of alcohol-related fatalities at the end of 2008 was one death every 45 minutes.

External links

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