Eureka! Tent Company
Encyclopedia
Eureka! Tent Company is an American company that sells Eureka! brand products to the outdoor recreation, rental, special events and military markets by Johnson Outdoors
Johnson Outdoors
Johnson Outdoors Inc. produces outdoor recreational products such as watercraft, diving equipment, compasses and navigational products, and outdoor clothing.-Company history:...

 Inc., a global outdoor recreation company. The brand, part of Johnson Outdoors’ Outdoor Equipment group, is headquartered in Binghamton, New York
Binghamton, New York
Binghamton is a city in the Southern Tier of New York in the United States. It is near the Pennsylvania border, in a bowl-shaped valley at the confluence of the Susquehanna and Chenango Rivers...

. Johnson Outdoors is based in Racine, Wisconsin
Racine, Wisconsin
Racine is a city in and the county seat of Racine County, Wisconsin, United States. According to 2008 U.S. Census Bureau estimates, the city had a population of 82,196...

. Products marketed under the Eureka! brand include tents, canopies, sleeping bags, camp mats, camp furniture and outdoor living shelters.

History

The Eureka Tent & Awning Company was founded sometime before 1895 in Binghamton, New York. The company’s first workshop on Binghamton’s Commercial Avenue originally produced custom tents, awnings, wagon covers, horse blankets, and flags. The company employed early manufacturing processes, such as using dies to cut stars and sewing together strips of red and white bunting to make American flags. Eureka fashioned its first awnings out of unfinished natural white cotton duck and designed them to maximize the amount of light allowed into the storefront while still providing adequate shade to passers-by. Eureka’s earliest tents, assembled from untreated white army duck, were so sturdy that one completely usable early Eureka tent still hung in the company’s headquarters nearly one hundred years later .

In 1910, pioneering businessmen, Arthur D. Legg and E.W. Dickerman, purchased the burgeoning company from its original owners. Legg’s son, Arthur Carl Legg, bought out Dickerman’s interest in 1925 and the company continued under the Legg family’s direct leadership for the next fifty-six years.

In 1930, the Leggs purchased the former Chenango Canal
Chenango Canal
The Chenango Canal was a towpath canal that was built and operated in the mid-19th century in Upstate New York in the United States. It was 97 miles long and for much of its course followed the Chenango River, from Binghamton on the south end to Utica on the north end...

 mule barn in Binghamton, which they converted into Eureka’s first factory. By World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

, the Leggs had expanded Eureka to include five New York factories. In the 1940s, Eureka began to manufacture party tents for special occasions, fairs, and college commencements. The company supplied the design and production for what became known as “tent cities,” such as when approximately one thousand IBM
IBM
International Business Machines Corporation or IBM is an American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas...

 salesmen met with IBM founder Thomas J. Watson
Thomas J. Watson
Thomas John Watson, Sr. was president of International Business Machines , who oversaw that company's growth into an international force from 1914 to 1956...

, Sr. in 1946. Eureka tents for this meeting included sleeping tents with wooden floors, mess tents, product display tents, portrait-taking tents, and tents for shoe-shining, all of which spanned 7 acres (28,328 m²) of land at the Hundred Percent Club in Endicott, New York
Endicott, New York
Endicott is a village in Broome County, New York, United States. The population was 13,038 at the 2000 census. It is part of the Binghamton Metropolitan Statistical Area. The village is named after Henry B...

.

During World War II, Eureka manufactured primarily all-purpose tents for the armed forces, which were used as hospital tents, barracks, and mess halls. After the war, the company consolidated its factories to one expanded factory and became a wholesale manufacturer of canvas
Canvas
Canvas is an extremely heavy-duty plain-woven fabric used for making sails, tents, marquees, backpacks, and other items for which sturdiness is required. It is also popularly used by artists as a painting surface, typically stretched across a wooden frame...

 products and a supplier of industrial canvas and other textiles. In the 1950s, Eureka’s trailer awnings experienced increased demand when the soldiers’ return led to the subsequent housing shortage. Due to this demand, Eureka began distributing its products through sporting good stores, Army and Navy stores, and department stores throughout the United States and in several foreign countries.

In 1959, Arthur C. Legg stepped down to become chairman of Eureka’s board and the board elected Legg’s son-in-law Robert B. DeMartine to the position of company president. DeMartine, then president of the Canvas Goods Association, had at that time been with the company for eight years.

During the 1960s, Eureka progressed beyond manufacturing sturdy but heavy canvas to market to the burgeoning family camping industry. Lightweight cotton cloth tents accounted for 90% of the company's sales, which were strongly supported by news of Eureka’s role in the first all-American Mount Everest
Mount Everest
Mount Everest is the world's highest mountain, with a peak at above sea level. It is located in the Mahalangur section of the Himalayas. The international boundary runs across the precise summit point...

 expedition and the development of the first free-standing, quick-to-set-up tent, the Draw-Tite. Towards the end of the decade, Eureka experimented with making lightweight tents that did a better job than the cotton tents of holding up to the elements and produced the Mt. Katahdin, Eureka’s first high-volume double-wall construction nylon tent coated with waterproof urethane
Polyurethane
A polyurethane is any polymer composed of a chain of organic units joined by carbamate links. Polyurethane polymers are formed through step-growth polymerization, by reacting a monomer with another monomer in the presence of a catalyst.Polyurethanes are...

.

The company experienced two devastating fires to its headquarters and to one of its warehouses in 1965 and 1971 respectively, with the damage incurred to structures and products estimated at more than $500,000 for the first and $100,000 for the second. After the first fire, Eureka bounced back by modernizing and expanding its plant.

In 1973, Johnson Wax Associates (later Johnson Worldwide Associates and Johnson Outdoors, Inc.), a subsidiary of the then-titled Johnson Wax (now S.C. Johnson, Inc.) of Racine, Wisconsin, purchased Eureka and all of its facilities. The company continued operation in Binghamton under DeMartine, posting record sales that year. Eureka’s highlight in the 1970s was the development of the Timberline model, the first free-standing lightweight backpacking tent in the industry. As the backpacking and “back to nature” camping boom of the 1970s progressed, the company saw further growth.

In 1980, Johnson Wax Associates consolidated three of its holdings, Eureka Tent & Awning Company (now just Eureka! Tent, Inc.); Camp Trails Company of Phoenix, Arizona, a backpack and sleeping bag manufacturer; and Silva of LaPorte, Indiana, a compass and cross-country ski manufacturer, into Johnson Camping, Inc., which was then headquartered in Eureka’s head office in Binghamton. Johnson Wax Associates named Eureka’s DeMartine president of the new conglomerate and through Johnson Camping, Eureka expanded from 300 to 500 employees and from three to five plants in New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

, Arizona
Arizona
Arizona ; is a state located in the southwestern region of the United States. It is also part of the western United States and the mountain west. The capital and largest city is Phoenix...

, Indiana
Indiana
Indiana is a US state, admitted to the United States as the 19th on December 11, 1816. It is located in the Midwestern United States and Great Lakes Region. With 6,483,802 residents, the state is ranked 15th in population and 16th in population density. Indiana is ranked 38th in land area and is...

, and Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

.

In 1981, DeMartine resigned as president but continued for several years as a consultant. James R. Reyen, a Eureka! employee since 1964 and then-vice-president of Johnson Camping, became the new president.

During the 1980s, Eureka! worked with Future Tents, Ltd., to create “future tent” designs such as the Genesis (Commercial) and Crescent (Camping) tents; three of these designs won Outstanding Achievement Awards from the Industrial Fabrics Association. Eureka! halted its popular direct-to-consumer tent rental business to focus on expanding its camping tent business and made its party and event tents available only through rental services. Mountaineering
Mountaineering
Mountaineering or mountain climbing is the sport, hobby or profession of hiking, skiing, and climbing mountains. While mountaineering began as attempts to reach the highest point of unclimbed mountains it has branched into specialisations that address different aspects of the mountain and consists...

 was in full stride in North America during the 1980s and Eureka! StormShield tents continued to be carried to the highest mountains on the globe, including during these American and Canadian-led expeditions: Dhaulagiri
Dhaulagiri
Dhaulagiri is Earth's seventh highest mountain at ; one of fourteen over eight thousand metres. Dhaulagiri was first climbed May 13, 1960 by a Swiss/Austrian expedition....

 I (1980), Yalungkang (known as Kangchenjunga
Kangchenjunga
Kangchenjunga is the third highest mountain of the world with an elevation of and located along the India-Nepal border in the Himalayas.Kangchenjunga is also the name of the section of the Himalayas and means "The Five Treasures of Snows", as it contains five peaks, four of them over...

 now) (1981), Canadian Everest (1982), American Women’s Himalyan Expedition to Ama Dablam
Ama Dablam
Ama Dablam is a mountain in the Himalaya range of eastern Nepal. The main peak is , the lower western peak is . Ama Dablam means "Mother's necklace"; the long ridges on each side like the arms of a mother protecting her child, and the hanging glacier thought of as the dablam, the traditional...

 (1982), Makalu
Makalu
Makalu is the fifth highest mountain in the world at and is located southeast of Mount Everest, on the border between Nepal and China...

 (1983), and American Men & Women on Everest (1983). In 1987, Johnson Worldwide Associates took its holdings public and put around two million shares on the over-the-counter market.

During the 1990s, Eureka! expanded its military tent business into multi-million-dollar figures. In 1993, Johnson Worldwide Associates moved marketing, sales, research and development, and customer service functions for all of its divisions to Racine, as part of a broader centralization plan. During this period, the commercial tent and military tent divisions continued to operate and be managed in Binghamton by Reyen in his capacity as Vice President of Operations while the consumer group was managed in Racine by the Group Vice President, Gene Grant, who was later succeeded by Terry Snyder. In 1999, as the various business units were de-centralizing, the newly-renamed Johnson Outdoors moved the Outdoor Equipment Group back to Binghamton under Reyen’s leadership as Group Vice President. Johnson Outdoors named William S. Kelly Group Vice President of the Outdoor Equipment Group in 2001 after Reyen’s retirement.

In 2006, production ceased at Johnson Outdoors’ Outdoor Equipment Group headquarters in Binghamton for nearly two months after heavy rains caused flooding that resulted in $5 million in damage.

Eureka!'s current line includes camping tents, military tents, and direct-to-rental-service party and event tents. Among the company’s innovations in the past decade is the Eureka! N!ergy tent, the first wired tent and winner of the “best of year” honors from Reserve America. As part of Johnson Outdoors’ Outdoor Equipment Group, Eureka! contributes to a company that posted net sales of $121.8 million for the second quarter of 2008.

Organizations and individuals known to have used Eureka! tents over the years include Sir Edmund Hillary on a Himalayan Expedition to Nepal
Nepal
Nepal , officially the Federal Democratic Republic of Nepal, is a landlocked sovereign state located in South Asia. It is located in the Himalayas and bordered to the north by the People's Republic of China, and to the south, east, and west by the Republic of India...

; the nineteen-man team on the first all-American expedition to Mt. Everest; the American Women’s Himalayan Expedition to Annapurna
Annapurna
Annapurna is a section of the Himalayas in north-central Nepal that includes Annapurna I, thirteen additional peaks over and 16 more over ....

 I; Eric Simonson on two research expeditions to Mt. Everest; then-President George H. W. Bush
George H. W. Bush
George Herbert Walker Bush is an American politician who served as the 41st President of the United States . He had previously served as the 43rd Vice President of the United States , a congressman, an ambassador, and Director of Central Intelligence.Bush was born in Milton, Massachusetts, to...

, whom Bass Pro Employees in Springfield, Missouri
Springfield, Missouri
Springfield is the third largest city in the U.S. state of Missouri and the county seat of Greene County. According to the 2010 census data, the population was 159,498, an increase of 5.2% since the 2000 census. The Springfield Metropolitan Area, population 436,712, includes the counties of...

 spotted purchasing a Eureka! tent in 1991; the Girl Scouts of the USA
Girl Scouts of the USA
The Girl Scouts of the United States of America is a youth organization for girls in the United States and American girls living abroad. It describes itself as "the world's preeminent organization dedicated solely to girls". It was founded by Juliette Gordon Low in 1912 and was organized after Low...

; the Boy Scouts of America
Boy Scouts of America
The Boy Scouts of America is one of the largest youth organizations in the United States, with over 4.5 million youth members in its age-related divisions...

; the Arctic Institute of North America
Arctic Institute of North America
The Arctic Institute of North America is mandated to study the North American and circumpolar Arctic in the areas of natural science, social science, arts and the humanities. In addition, it acquires, preserves and disseminates information on environmental, physical, and social conditions in the...

; the United States Department of the Interior
United States Department of the Interior
The United States Department of the Interior is the United States federal executive department of the U.S. government responsible for the management and conservation of most federal land and natural resources, and the administration of programs relating to Native Americans, Alaska Natives, Native...

; the Geological Survey
Geological survey
The term geological survey can be used to describe both the conduct of a survey for geological purposes and an institution holding geological information....

; the Peace Corps
Peace Corps
The Peace Corps is an American volunteer program run by the United States Government, as well as a government agency of the same name. The mission of the Peace Corps includes three goals: providing technical assistance, helping people outside the United States to understand US culture, and helping...

; Lee African Safaris; and the U.S. Navy Operation Deep Freeze
Operation Deep Freeze
Operation Deep Freeze is the codename for a series of United States missions to Antarctica, beginning with "Operation Deep Freeze I" in 1955–56, followed by "Operation Deep Freeze II", "Operation Deep Freeze III", and so on...

. Eureka! tents have also made appearances in the movie The Blair Witch Project
The Blair Witch Project
The Blair Witch Project is a 1999 American horror film pieced together from amateur footage. The film was produced by the Haxan Films production company. The film relates the story of three student filmmakers The Blair Witch Project is a 1999 American horror film pieced together from amateur...

(1999), on the television program Two and a Half Men
Two and a Half Men
Two and a Half Men is an American television sitcom that premiered on CBS on September 22, 2003. Starring Charlie Sheen, Jon Cryer, and Angus T. Jones, the show was originally about a hedonistic jingle writer, Charlie Harper; his uptight brother, Alan; and Alan's growing son, Jake...

, and in a Verizon phone company commercial.

Sir Edmund Hillary’s Himalayan Expedition

Sir Edmund Hillary, who in 1954 was among one of the first explorers in the world to reach the 29902 feet (9,114.1 m) high summit of Mt. Everest, made international news along with fellow explorer Dr.Griffith Pugh during their 1960-1961 Himalayan Scientific Mountaineering Expedition to Nepal, a.k.a. “The Silver Hut Expedition.” During this expedition, the goal of which was to combine the “wintering over” concept of living in Antarctica with the typical mountain exploration concept of setting up a series of camps along the path to the summit, Hillary and his team were the first famous explorers to use Eureka Draw-Tite tents. Although the team did not reach the summit of Mt. Makalu
Makalu
Makalu is the fifth highest mountain in the world at and is located southeast of Mount Everest, on the border between Nepal and China...

 on this expedition due to illness, the weather, and a minor accident, the team spent more than six months living and performing laboratory experiments in the Eureka Draw-Tite tents on the Himalayan mountains. These four-man and two-man Eureka Draw-Tite tents, proven before the expedition during the U.S. Navy’s Operation Deep Freeze
Operation Deep Freeze
Operation Deep Freeze is the codename for a series of United States missions to Antarctica, beginning with "Operation Deep Freeze I" in 1955–56, followed by "Operation Deep Freeze II", "Operation Deep Freeze III", and so on...

 to endure temperatures of up to -102˚ Fahrenheit, withstood the expedition and remained in “excellent” and entirely usable condition even two years later.

James W. “Big Jim” Whittaker and the First All-American Everest Expedition

Hillary’s experience with the Eureka Draw-Tite tents influenced Jim Whittaker
Jim Whittaker
James W. Whittaker, also known as Jim Whittaker is an American mountaineer.As a member of the American Mount Everest Expedition 1963 led by Norman Dyhrenfurth, he was the first American to reach the summit of Mount Everest. He summited on May 1, 1963 with the Sherpa Nawang Gombu...

 aka James W. “Big Jim” Whittaker and Barry C. Bishop, two of nineteen American explorers headed for the first all-American Everest Expedition in 1963, to turn to Eureka to design custom Draw-Tite tents. Working closely with Bishop’s and Whittaker’s instructions, such as installing heavy-duty brass hooks for attaching the tent to the frame and utilizing “zipper-type vents” to prevent condensation
Condensation
Condensation is the change of the physical state of matter from gaseous phase into liquid phase, and is the reverse of vaporization. When the transition happens from the gaseous phase into the solid phase directly, the change is called deposition....

, Eureka improved on the Draw-Tite design to create a total of over 60 lightweight “Mt. Everest Assault Tents” for the expedition, many of which were tested at 10000 feet (3,048 m) at Mount Rainier the year before. The tents kept the explorers safe from temperatures reaching -20˚ Fahrenheit and from 60 mph+ winds during the three-month trek to the summit. Norman G. Dyhrenfurth, the expedition’s leader, stated that much of the expedition’s success was due to “our fine new equipment... [such as our] vastly improved tents, with outside frames, that can be set up in a high wind.”

Eric Simonson and the Mallory & Irvine Research Expeditions

When Eric Simonson led a team of nine explorers near the 29902 ft (9,114.1 m) summit of Mt. Everest in 1999 to uncover the truth about the 1924 expedition of British explorers George Leigh Mallory and Andrew Irvine
Andrew Irvine (mountaineer)
Andrew "Sandy" Comyn Irvine was an English mountaineer who took part in 1924 British Everest Expedition, the third British expedition to the world's highest mountain, Mount Everest....

, the team used Eureka! tents to shelter themselves at the base camp. Simonson’s team found Mallory’s preserved body but was unable to determine whether he had died before or after reaching the Everest summit. After the first expedition, Simonson told Kurt Heisler, then-senior tent designer for Eureka!, that the Eureka! tents had been “great” and that he and his team of explorers “could have used these tents much higher on the mountain.” Heisler offered to design tents for Simonson’s next exhibition in 2001, the goal of which was to find Irvine’s body and to determine whether Mallory had been the first man to reach the Everest summit, nearly three decades prior to Sir Edmund Hillary’s historic expedition. Eureka! donated sixty tents to the expedition, from their largest style of military tents to their lightest and smallest backpacking tents, and designed several custom tents, working closely with the explorers to balance stability and strength. Said one explorer, Andy Politz, “Eureka! generously offered to build us the tent of our dreams.” Simonson stated that companies like Eureka! that donated to the expedition “took a risk, believed, and saved lives doing it. [They] essentially... are directly responsible for our strength on the mountain and our ability to work miracles.” Eureka! later produced a consumer version of the Fifth Season tent, a tent originally designed for this expedition.

External links

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