Enviga
Encyclopedia
Enviga was a Nestea
carbonated canned
green-tea drink. Enviga is a trademark of Nestlé
licensed to Beverage Partners Worldwide
, a joint-venture between Coca-Cola
Company and Nestlé
. It is available in three flavors: Green tea, Tropical Pomegranate and Mixed Berry. According to Coca-Cola, Enviga burns 60 to 100 calories per three 12-oz.(330 ml) cans due to its high EGCG
and caffeine
content. This is disputed by some researchers and public advocates.
, 35 mg of sodium, and 20% of the daily recommended calcium based on a 2,000 calorie diet. It is sweetened with aspartame
and has no carbohydrates, fat, or protein.
.
(CSPI) has filed a lawsuit over company claims that Enviga acts as a calorie-burning and weight-loss product. The group claims that if Coca-Cola and Nestlé stop marketing the product as a calorie-burner, they would drop possible litigation. The beverage makers responded that they have deliberately avoided claims that Enviga is a weight-loss product, and that there exists independent research to substantiate the effects of the product.
The State of Connecticut is investigating the calorie-burning qualities of the drink. The State Attorney General
Richard Blumenthal
has demanded all scientific research associated with its calorie-burning qualities.
used to support the claims made by Nestle and the Coca Cola Corporation has proven to be a dramatically overrepresented. The double blind placebo-controlled study investigated 31 people consuming Enviga over a period of 3 days. The study claimed that the high caffeine (and caffeine like substance) content in Enviga sped up the metabolism and caused the participants to burn more calories from fat rather than carbohydrates, up to 60-100 extra calories per day. However, it has been extensively researched and proven that pure caffeine as a supplement will have the same effect over that time period, thus rendering the content of Enviga (aside from the caffeine) to be mostly irrelevant to the "negative calorie" claim. Furthermore, research has shown that caffeine sensitivity drops exponentially over time. Like with all stimulatory drugs and agents, the same dose of caffeine is no longer equally effective over time, requiring higher and higher doses in order to provide the same effect. The 100 calories burned per day will drop to 0 in a period of a few weeks, unless dramatically more caffeine is utilized. The net conclusion of these observations is that the extrapolation from a 3 day time period onto a permanent 60-100 calorie weight loss per day is completely unjustified.
during the first half of 2006. Prior to launch, Coke had been trailing and losing market share in this sector to Pepsi
, AriZona
and Snapple
.
Discontinued flavors:
Since the brand's inception, and the launch of the three original flavors, peach has been dropped in favor of pomegranate as the third flavor.
Nestea
Nestea is a brand of iced tea manufactured by Nestle and distributed by Nestle company's beverage department in the United States and byBeverage Partners Worldwide , a joint venture between The Coca-Cola Company and Nestle, in the rest of the world. It competes with Unilever/Pepsi's Lipton Iced Tea...
carbonated canned
Canned tea
Canned tea is a relatively recent method of marketing tea which has been sold traditionally as leaf tea and also, for the last 100 years, in tea bag form. It utilises the canning process to produce a ready made drink...
green-tea drink. Enviga is a trademark of Nestlé
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
licensed to Beverage Partners Worldwide
Beverage Partners Worldwide
Beverage Partners Worldwide is the name of the joint venture partnership between The Coca-Cola Company and Nestlé, created in 2001 as the successor to Coca-Cola and Nestle Refreshments founded in 1991...
, a joint-venture between Coca-Cola
The Coca-Cola Company
The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia...
Company and Nestlé
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
. It is available in three flavors: Green tea, Tropical Pomegranate and Mixed Berry. According to Coca-Cola, Enviga burns 60 to 100 calories per three 12-oz.(330 ml) cans due to its high EGCG
Epigallocatechin gallate
Epigallocatechin gallate , also known as epigallocatechin 3-gallate, is the ester of epigallocatechin and gallic acid, and is a type of catechin....
and caffeine
Caffeine
Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a stimulant drug. Caffeine is found in varying quantities in the seeds, leaves, and fruit of some plants, where it acts as a natural pesticide that paralyzes and kills certain insects feeding on the plants...
content. This is disputed by some researchers and public advocates.
Nutritional facts
A can of Enviga has 5 calories, 100 mg of caffeineCaffeine
Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a stimulant drug. Caffeine is found in varying quantities in the seeds, leaves, and fruit of some plants, where it acts as a natural pesticide that paralyzes and kills certain insects feeding on the plants...
, 35 mg of sodium, and 20% of the daily recommended calcium based on a 2,000 calorie diet. It is sweetened with aspartame
Aspartame
Aspartame is an artificial, non-saccharide sweetener used as a sugar substitute in some foods and beverages. In the European Union, it is codified as E951. Aspartame is a methyl ester of the aspartic acid/phenylalanine dipeptide. It was first sold under the brand name NutraSweet; since 2009 it...
and has no carbohydrates, fat, or protein.
.
Lawsuits over health claims
The Center for Science in the Public InterestCenter for Science in the Public Interest
Center for Science in the Public Interest is a Washington, D.C.-based non-profit watchdog and consumer advocacy group focusing on nutritional education and awareness.-History and funding:...
(CSPI) has filed a lawsuit over company claims that Enviga acts as a calorie-burning and weight-loss product. The group claims that if Coca-Cola and Nestlé stop marketing the product as a calorie-burner, they would drop possible litigation. The beverage makers responded that they have deliberately avoided claims that Enviga is a weight-loss product, and that there exists independent research to substantiate the effects of the product.
The State of Connecticut is investigating the calorie-burning qualities of the drink. The State Attorney General
State Attorney General
The state attorney general in each of the 50 U.S. states and territories is the chief legal advisor to the state government and the state's chief law enforcement officer. In some states, the attorney general serves as the head of a state department of justice, with responsibilities similar to those...
Richard Blumenthal
Richard Blumenthal
Richard Blumenthal is the junior United States Senator from Connecticut and a member of the Democratic Party. Previously, he served as Attorney General of Connecticut....
has demanded all scientific research associated with its calorie-burning qualities.
Criticism of health claims
Upon inspection by a Ph.D. in biochemistry, the study conducted in SwitzerlandSwitzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
used to support the claims made by Nestle and the Coca Cola Corporation has proven to be a dramatically overrepresented. The double blind placebo-controlled study investigated 31 people consuming Enviga over a period of 3 days. The study claimed that the high caffeine (and caffeine like substance) content in Enviga sped up the metabolism and caused the participants to burn more calories from fat rather than carbohydrates, up to 60-100 extra calories per day. However, it has been extensively researched and proven that pure caffeine as a supplement will have the same effect over that time period, thus rendering the content of Enviga (aside from the caffeine) to be mostly irrelevant to the "negative calorie" claim. Furthermore, research has shown that caffeine sensitivity drops exponentially over time. Like with all stimulatory drugs and agents, the same dose of caffeine is no longer equally effective over time, requiring higher and higher doses in order to provide the same effect. The 100 calories burned per day will drop to 0 in a period of a few weeks, unless dramatically more caffeine is utilized. The net conclusion of these observations is that the extrapolation from a 3 day time period onto a permanent 60-100 calorie weight loss per day is completely unjustified.
Sales
As reported in the Sydney Morning Herald, flavoured bottled water, sports drinks and teas, are increasing sales with the decline in sales of sugary soft drinks - with cold tea the fastest growing non-carbonated beverage category in the U.S.United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
during the first half of 2006. Prior to launch, Coke had been trailing and losing market share in this sector to Pepsi
Pepsi
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...
, AriZona
AriZona Beverage Company
AriZona Beverages USA is a producer of various flavors of iced tea, juice cocktails and energy drinks from the United States, based in Woodbury, New York....
and Snapple
Snapple
Snapple is a brand of tea and juice drinks which is owned by Dr Pepper Snapple Group and based in Plano, Texas. The brand was founded in 1972. The brand achieved some notoriety due to various pop-culture references including television shows.-History:...
.
Flavors
Current flavors:- Green Tea
- Berry
- Pomegranate
Discontinued flavors:
- Peach
Since the brand's inception, and the launch of the three original flavors, peach has been dropped in favor of pomegranate as the third flavor.