England's Glory is a brand of match

Match

A match is a tool for starting a fire under controlled conditions. A typical modern match is made of a small wooden stick or stiff paper. One end is coated with a material that can be ignited by frictional heat generated by striking the match against a suitable surface...

es, available in the United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

, using an iconic image of a Victorian battleship

Battleship

A battleship is a large armored warship with a main battery consisting of heavy caliber guns. Battleships were larger, better armed and armored than cruisers and destroyers. As the largest armed ships in a fleet, battleships were used to attain command of the sea and represented the apex of a...

, HMS Devastation

HMS Devastation (1871)

HMS Devastation was the first of two Devastation-class mastless turret ships built for the British Royal Navy. This was the first class of ocean-going capital ship that did not carry sails, and the first whose entire main armament was mounted on top of the hull rather than inside it...

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History

The product was originally made in Gloucester

Gloucester

Gloucester is a city, district and county town of Gloucestershire in the South West region of England. Gloucester lies close to the Welsh border, and on the River Severn, approximately north-east of Bristol, and south-southwest of Birmingham....

 by S.J. Moreland and Sons

S.J. Moreland and Sons

S.J. Moreland and Sons were a family corporation. The Moreland family, of Stroud, Gloucestershire, were the owners of "England's Glory" matches from 1867 to 1976 .In 1828 Samuel J. Moreland, son of a sawyer from Stroud, was born...

, who became a subsidiary of Bryant and May

Bryant and May

For the Bryant and May series of crime mystery books, see the author Christopher Fowler.Bryant and May was a United Kingdom company created in the mid-nineteenth century specifically to make matches. Their original Bryant and May Factory was located in Bow, London...

 in 1913, although full ownership by Bryant and May only came in 1938.

Consolidation of match production within Great Britain

Great Britain

Great Britain or Britain is an island situated to the northwest of Continental Europe. It is the ninth largest island in the world, and the largest European island, as well as the largest of the British Isles...

 led to Bryant and May's matches being made at Garston

Garston, Merseyside

Garston is a district of Liverpool, Merseyside, England. It is bordered by Aigburth, Allerton, and Speke.-History:Gaerstun, meaning 'grazing settlement' or 'grazing farm' in Old English, is one possible root of the name....

 in Liverpool

Liverpool

Liverpool is a city and metropolitan borough of Merseyside, England, along the eastern side of the Mersey Estuary. It was founded as a borough in 1207 and was granted city status in 1880...

, London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

 and Glasgow

Glasgow

Glasgow is the largest city in Scotland and third most populous in the United Kingdom. The city is situated on the River Clyde in the country's west central lowlands...

. England's Glory then became a Brand Name

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 for matches made at Bryant and May's Garston factory which were sold mainly in the North of England and the Midlands

English Midlands

The Midlands, or the English Midlands, is the traditional name for the area comprising central England that broadly corresponds to the early medieval Kingdom of Mercia. It borders Southern England, Northern England, East Anglia and Wales. Its largest city is Birmingham, and it was an important...

. The matches made in Glasgow were marketed in Scotland

Scotland

Scotland is a country that is part of the United Kingdom. Occupying the northern third of the island of Great Britain, it shares a border with England to the south and is bounded by the North Sea to the east, the Atlantic Ocean to the north and west, and the North Channel and Irish Sea to the...

 as Scottish Bluebell matches.

Bryant and May themselves ceased to exist in the 1980s but England's Glory matches are still manufactured in Sweden

Sweden

Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

 by the company Swedish Match

Swedish Match

Swedish Match is a Swedish company based in Stockholm that makes snus, tobacco, cigars , Red Man Chewing Tobacco, dipping tobacco, matches and lighters. It was founded as Svenska Tändsticksaktiebolaget by Ivar Kreuger in 1917 in Jönköping...

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