Energy (event)
Encyclopedia
Energy is a techno-music event (see rave
) taking place after the Street Parade
in Zurich
, Switzerland
. It is considered the largest indoor event of its nature in the country. In 2010, around 14,000 people attended.
in 1992 in what was an industrial warehouse. Originally, Energy attracted more visitors than the Street Parade itself until 1994, when the parade sharply gained popularity due to the nation- and world-wide word-of-mouth of the Energy after-party.
Hallenstadion
in Zurich
replaced the warehouse as the Energy venue from 1993-2003.
As one of the first events of its kind in Europe it attracted thousands of tourists from Italy, Germany, France, Belgium, The Netherlands, Austria and others. Likewise, Energy parties arose in these countries in large clubs. Since 2001 an Energy ticket also encompassed other clubs and locations in Zurich, promoting a more diverse event.
in 2003 due to the planned launch of a radio station, NRJ/Energy Zurich. The Zurich supreme court ruled in favor of Energy Zurich, however declared that it must work with the French station in sharing respective rights. Since then, radio Energy Zurich has been the official media-partner of the Energy event.
Nevertheless in 2008 the event managed to make a comeback
including a fresher commercial concept involving international artists. It returned to Hallenstadion, where with the help of long-term contracts, the event continued until 2010.
Today the event is managed by Glamourama GmbH in Zurich, wherein the two original organizers participate.
the leading genre is performed in the main arena, surrounded by several other 'floors' which focus on various music styles. Until 2007, trance was perceived as the dominant genre with which Energy gained popularity. Since 2008, electro, techno, and house music have been incorporated more into the main arena program and trance has taken a more subtle part in these surrounding floors.
Energy has since confirmed that it will continue the event as Energy 2011 - The Comeback! on August 13th 2011, in the Hallenstadion
. The website hints towards the popularity and success of the party being the cause for another "go-ahead" of Energy.
Rave
Rave, rave dance, and rave party are parties that originated mostly from acid house parties, which featured fast-paced electronic music and light shows. At these parties people dance and socialize to dance music played by disc jockeys and occasionally live performers...
) taking place after the Street Parade
Street Parade
The Street Parade is the most attended technoparade in Europe, since the end of Love Parade 2010. It takes place in Zurich, Switzerland. Comparable to Berlin's Love Parade, the Street Parade is one of the largest techno parties in the world and the largest annual event in Zurich...
in Zurich
Zürich
Zurich is the largest city in Switzerland and the capital of the canton of Zurich. It is located in central Switzerland at the northwestern tip of Lake Zurich...
, Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
. It is considered the largest indoor event of its nature in the country. In 2010, around 14,000 people attended.
History
Hosted by Arnold Meyer, Energy began as a party after the first Street ParadeStreet Parade
The Street Parade is the most attended technoparade in Europe, since the end of Love Parade 2010. It takes place in Zurich, Switzerland. Comparable to Berlin's Love Parade, the Street Parade is one of the largest techno parties in the world and the largest annual event in Zurich...
in 1992 in what was an industrial warehouse. Originally, Energy attracted more visitors than the Street Parade itself until 1994, when the parade sharply gained popularity due to the nation- and world-wide word-of-mouth of the Energy after-party.
Hallenstadion
Hallenstadion
The Hallenstadion is a multi-purpose facility, in the Swiss city of Zurich.Designed by Bruno Giacometti, it opened on July 18, 1939, and was renovated in 2005....
in Zurich
Zürich
Zurich is the largest city in Switzerland and the capital of the canton of Zurich. It is located in central Switzerland at the northwestern tip of Lake Zurich...
replaced the warehouse as the Energy venue from 1993-2003.
As one of the first events of its kind in Europe it attracted thousands of tourists from Italy, Germany, France, Belgium, The Netherlands, Austria and others. Likewise, Energy parties arose in these countries in large clubs. Since 2001 an Energy ticket also encompassed other clubs and locations in Zurich, promoting a more diverse event.
NRJ lawsuit
The organizers of Energy faced a lawsuit against the French NRJ RadioNRJ Radio
NRJ French multimedia group based in Paris. Since its foundation in 1981 as a French pop music radio station it has grown and evolved to become the NRJ Group...
in 2003 due to the planned launch of a radio station, NRJ/Energy Zurich. The Zurich supreme court ruled in favor of Energy Zurich, however declared that it must work with the French station in sharing respective rights. Since then, radio Energy Zurich has been the official media-partner of the Energy event.
Changing venues and popularity
Hallenstadion underwent construction in 2004 causing the event to be moved to Eventhalle 550 in Oerlikon (Zurich). Thereafter, business decisions led to the event being moved to the much smaller Maag-Arena in Zurich's fifth district in 2006 and 2007; the original rave-concept seemed to fade.Nevertheless in 2008 the event managed to make a comeback
Comeback
A comeback is the return of a person of public interest, a style or fashion in the mid-point of media interest. The term is predominantly used in politics, sports and pop music. In the case of a band, the term reunion is used...
including a fresher commercial concept involving international artists. It returned to Hallenstadion, where with the help of long-term contracts, the event continued until 2010.
Today the event is managed by Glamourama GmbH in Zurich, wherein the two original organizers participate.
Music
Since 1992 almost every important artist in the techno- and house-scene has played at Energy; a total of over 1000 DJs. In HallenstadionHallenstadion
The Hallenstadion is a multi-purpose facility, in the Swiss city of Zurich.Designed by Bruno Giacometti, it opened on July 18, 1939, and was renovated in 2005....
the leading genre is performed in the main arena, surrounded by several other 'floors' which focus on various music styles. Until 2007, trance was perceived as the dominant genre with which Energy gained popularity. Since 2008, electro, techno, and house music have been incorporated more into the main arena program and trance has taken a more subtle part in these surrounding floors.
Importance in the Swiss techno scene
Due to its popularity and wide-spread reputation in Europe, early-starting DJs have had opportunities to perform at the event and thus find their way into a professional DJ career (see DJ Energy on German-language wikipedia).The Future of Energy
In September of 2010, the homepage of the event stated that it would be back in 2011 "with a different and renewed Energy party concept".Energy has since confirmed that it will continue the event as Energy 2011 - The Comeback! on August 13th 2011, in the Hallenstadion
Hallenstadion
The Hallenstadion is a multi-purpose facility, in the Swiss city of Zurich.Designed by Bruno Giacometti, it opened on July 18, 1939, and was renovated in 2005....
. The website hints towards the popularity and success of the party being the cause for another "go-ahead" of Energy.