Ellen Siminoff
Encyclopedia
Ellen Siminoff is an entrepreneur and investor. Siminoff was a founding executive and Senior Vice President of Yahoo, where she ran business development, corporate development, and the small business and entertainment business units between 1996 and 2002.
Siminoff is currently Chief Executive Officer of Shmoop, an educational website. She is Chairman and former CEO of Efficient Frontier
. In her 5 years as CEO, Siminoff built Efficient Frontier into the largest buyer of search advertising keywords on Google
and one of the 25 most valuable privately-held companies in Silicon Valley, at an estimated $275 million valuation, according to Silicon Alley Insider.
In 2005, Forbes Magazine named her one of their Masters of Information.
Siminoff has been quoted in the New York Times as an Internet industry commentator.
Siminoff obtained a BA in Economics from Princeton University
and an MBA from Stanford University
.
Siminoff sits on the board of directors for:
She and her husband, David Siminoff
, live in Los Altos Hills, California
.
Siminoff is currently Chief Executive Officer of Shmoop, an educational website. She is Chairman and former CEO of Efficient Frontier
Efficient Frontier
The efficient frontier is a concept in Modern portfolio theory introduced by Harry Markowitz and others. A combination of assets, i.e. a portfolio, is referred to as "efficient" if it has the best possible expected level of return for its level of risk...
. In her 5 years as CEO, Siminoff built Efficient Frontier into the largest buyer of search advertising keywords on Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...
and one of the 25 most valuable privately-held companies in Silicon Valley, at an estimated $275 million valuation, according to Silicon Alley Insider.
In 2005, Forbes Magazine named her one of their Masters of Information.
Siminoff has been quoted in the New York Times as an Internet industry commentator.
Siminoff obtained a BA in Economics from Princeton University
Princeton University
Princeton University is a private research university located in Princeton, New Jersey, United States. The school is one of the eight universities of the Ivy League, and is one of the nine Colonial Colleges founded before the American Revolution....
and an MBA from Stanford University
Stanford University
The Leland Stanford Junior University, commonly referred to as Stanford University or Stanford, is a private research university on an campus located near Palo Alto, California. It is situated in the northwestern Santa Clara Valley on the San Francisco Peninsula, approximately northwest of San...
.
Siminoff sits on the board of directors for:
- Mozilla CorporationMozilla CorporationThe Mozilla Corporation is a wholly owned subsidiary of the Mozilla Foundation that coordinates and integrates the development of Internet-related applications such as the Mozilla Firefox and SeaMonkey Navigator web browsers and the Mozilla Thunderbird email client by a growing global community of...
- Efficient FrontierEfficient FrontierThe efficient frontier is a concept in Modern portfolio theory introduced by Harry Markowitz and others. A combination of assets, i.e. a portfolio, is referred to as "efficient" if it has the best possible expected level of return for its level of risk...
- Journal CommunicationsJournal CommunicationsJournal Communications, Inc. is a publicly traded media company based in Milwaukee, Wisconsin. It publishes the Milwaukee Journal Sentinel, a daily newspaper, and it also owns television stations, radio stations and weekly newspapers, among other businesses.-History:The Milwaukee Journal was...
(NYSE: JRN) - 4info4info4INFO is an American service offering real-time answers and entertainment SMS messages to consumers, either in response to a search query or as a pushed alert. The company also provides business services, including AdHaven - a mobile advertising platform and ad network, and MediaHaven - an SMS...
- US Auto Parts (NASDAQ: PRTS)
- SolarWinds, Inc. (NYSE:SWI)
She and her husband, David Siminoff
David Siminoff
David E. Siminoff is a prominent Silicon Valley investor and entrepreneur, along with his wife, Ellen Siminoff. They met when both were students at Stanford Business School, married in 1994, and currently reside in Los Altos Hills, California.-Biography:...
, live in Los Altos Hills, California
Los Altos Hills, California
Los Altos Hills is an incorporated town in Santa Clara County, California, United States. The population was 7,922 at the 2010 census. Located in Silicon Valley, Los Altos Hills is one of the wealthiest cities in the nation.-Strictly residential:...
.