Egg magazine
Encyclopedia
Egg is a style magazine for gyaru
fashion, distributed in Japan. It features photos of ganguro
girls and synopses about what they like or a popular trend. Egg also usually has photos of the newest fashions, where to buy them, latest hairstyles, cell phones, and make up tips. It also has candid photos of ganguro girls on the streets of Japan, similar to Fruits magazine. Egg has its own models which star in every magazine.
Egg usually recruits new models for the magazine through finding girls for "Street Snaps", usually in the famous Center Gai (センター街 Sentā-gai) in Shibuya
, Tokyo
. This appears in the "Street Groove" section of the magazine which is mixed of random girls and Egg models. After a while of appearing in Street Snaps and small features and sections, girls may debut into more regular and full-time models for the magazine. Models for the magazine have public blogs which are followed by the fans, and mostly contains aspects of their personal life as well as things related to the magazine or other career projects.
, and also one for teenage boys called "Men's Egg Youth". These magazines again have their own models who feature in every issue. Men's Egg has a more grown-up and "rockier" style compared to Egg which mixes both cute and sexy styles, and Men's Egg Youth has a more colourful and extreme style. A sideline from Egg magazine is "EggMgg TV" which is an internet programme hosted by some of the models from Men's Egg. Each episode features different events that may be happening in and around Shibuya, such as magazine parties or brand promotions, and also different topics related to young people such as relationships and dating.
Gyaru
is a Japanese transliteration of the English word gal, that of girl being . The name originated from a 1970s brand of jeans called "gals", with the advertising slogan: "I can't live without men", and was applied to fashion- and peer-conscious girls in their teens and early twenties. Its usage...
fashion, distributed in Japan. It features photos of ganguro
Ganguro
Ganguro is an alternative fashion trend of blonde or orange hair and tanned skin among young Japanese women that peaked in popularity around the year 2000. The Shibuya and Ikebukuro districts of Tokyo were the centers of ganguro fashion...
girls and synopses about what they like or a popular trend. Egg also usually has photos of the newest fashions, where to buy them, latest hairstyles, cell phones, and make up tips. It also has candid photos of ganguro girls on the streets of Japan, similar to Fruits magazine. Egg has its own models which star in every magazine.
Special Editions
Along with the main monthly issues, Egg also releases special magazine issues. One is a seasonal beauty magazine called "egg's Beauty" which used to be released each year, but is now typically released twice a year in Spring and Autumn & Winter editions. Other special releases include "Manba" which was an issue published in 2004 when Manba was still a big boom in Japan, "Romi & Kana 120%" which was released in 2010 and was dedicated to popular and longstanding Egg models Hiromi Hosoi (referred to as Romihi in the magazine) and Kanako Kawabata's trip to Guam, and the most recent "Flowers" which was released in March 2011, and is described as "Girl's history of egg" which goes through 10 years of the magazine.Models
Egg typically uses the same models for each issue of the magazine, some of whom have been involved with the magazine for a very long time. Every so often, these "older generation" of models leave the magazine, and newer girls come in. Girls who leave the magazine usually go and model for another fashion magazine, or delve into something different, such as acting, singing or even setting up a clothing line, all which are popular options. Some girls who leave the magazine return to a normal life outside of the media world and are very rarely seen in the public eye again. Notable Egg models Rumi Itabashi (formally Ringo) and Kaoru Watanabe who were part of the magazine for a long time have since left the magazine and have had children.Egg usually recruits new models for the magazine through finding girls for "Street Snaps", usually in the famous Center Gai (センター街 Sentā-gai) in Shibuya
Shibuya, Tokyo
is one of the 23 special wards of Tokyo, Japan. As of 2008, it has an estimated population of 208,371 and a population density of 13,540 persons per km². The total area is 15.11 km²....
, Tokyo
Tokyo
, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...
. This appears in the "Street Groove" section of the magazine which is mixed of random girls and Egg models. After a while of appearing in Street Snaps and small features and sections, girls may debut into more regular and full-time models for the magazine. Models for the magazine have public blogs which are followed by the fans, and mostly contains aspects of their personal life as well as things related to the magazine or other career projects.
Other publications
Egg has a few other counterpart magazines, including one for men called MensEGGMensEGG
MensEGG is a style magazine distributed in Japan aimed at young men. It is a counterpart of Egg magazine, which focuses on Gyaru-oh fashions – it is the gyaru-oh bible...
, and also one for teenage boys called "Men's Egg Youth". These magazines again have their own models who feature in every issue. Men's Egg has a more grown-up and "rockier" style compared to Egg which mixes both cute and sexy styles, and Men's Egg Youth has a more colourful and extreme style. A sideline from Egg magazine is "EggMgg TV" which is an internet programme hosted by some of the models from Men's Egg. Each episode features different events that may be happening in and around Shibuya, such as magazine parties or brand promotions, and also different topics related to young people such as relationships and dating.