MensEGG
Encyclopedia
MensEGG is a style magazine distributed in Japan aimed at young men. It is a counterpart of Egg magazine
Egg magazine
Egg is a style magazine for gyaru fashion, distributed in Japan. It features photos of ganguro girls and synopses about what they like or a popular trend. Egg also usually has photos of the newest fashions, where to buy them, latest hairstyles, cell phones, and make up tips...

, which focuses on Gyaru-oh
Gyaru-oh
Gyaruo are a sub-group of modern Japanese youth culture. They are the male equivalent of the gyaru. The o suffix that is added to the word, is one reading of the Kanji for male...

 (male Gyaru
Gyaru
is a Japanese transliteration of the English word gal, that of girl being . The name originated from a 1970s brand of jeans called "gals", with the advertising slogan: "I can't live without men", and was applied to fashion- and peer-conscious girls in their teens and early twenties. Its usage...

) fashions – it is the gyaru-oh bible. There is also Men's Egg Bitter magazine, aimed at Gyaruo aged 23 and above.

Men's Eggs image revolves around Japanese working-class trends, appealing to young men mostly under 20.
It draws inspiration from Japanese "yankee" (delinquent) culture, also with techno and surfer influences.
This style is often looked down on by some other Japanese, who associate it with juvenile delinquency, and also, "Inakamono"(somebody from the countryside). The generic "Bon-Jovi"-esque style featured in Men's Egg magazine can be found being offered cheaply in chain clothing-stores across Japan such as "Zenmall" or "Jeansmate" although the big name gyaruo fashion brands sell for high prices.

Apart from fashion, the magazine also features information for young teenagers, such as advice on picking up girls, dating, and explicit articles with advice on sex. The magazine also contains information about club events. Despite its critics, Men's Egg style continues to be very popular in Japan, and can be found in most convenience stores.
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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