The East End is a small part of the Adelaide

Adelaide

Adelaide is the capital city of South Australia and the fifth-largest city in Australia. Adelaide has an estimated population of more than 1.2 million...

 central business district, close to East Terrace

East Terrace, Adelaide

East Terrace marks the eastern edge of the city centre of Adelaide, the capital city of South Australia. It is one of the main north-south thoroughfares through the east side of the city...

 and North Terrace

North Terrace, Adelaide

North Terrace is one of the four terraces that bound the central business and residential district of the city of Adelaide, the capital city of South Australia. It runs east-west, along the northern edge of the CBD.-North Side of North Terrace:...

. This area is a popular office and retail district and has an increasing residential interest from the building of high-density luxury apartments in the area.

The retail centre of the East End is Rundle Street, Adelaide

Rundle Street, Adelaide

Rundle Street is a street in the East End of Adelaide, South Australia. It runs from Pulteney Street in the west to East Terrace, where it becomes Rundle Road. Its former western extent, which ran to King William Street, was closed in 1972 to form the pedestrian street of Rundle Mall...

. Although the area is not officially demarcated, its approximate boundaries are North Terrace

North Terrace, Adelaide

North Terrace is one of the four terraces that bound the central business and residential district of the city of Adelaide, the capital city of South Australia. It runs east-west, along the northern edge of the CBD.-North Side of North Terrace:...

, East Terrace, Pulteney Street

Pulteney Street, Adelaide

Pulteney Street is a main road which runs north-south through the middle of the eastern half of the Adelaide city centre, in Adelaide, South Australia...

 and Flinders Street. It is also sometimes stated as including parts of Kent Town

Kent Town, South Australia

Kent Town is an inner urban suburb of Adelaide, South Australia. It is located in the City of Norwood Payneham & St Peters.-History:The suburb was named after Dr Benjamin Archer Kent, who established a farm and flour mill on which the suburb now stands.....

 and parklands locations such as the Adelaide Botanic Gardens, Rymill Park and the National Wine Centre of Australia

National Wine Centre of Australia

The National Wine Centre of Australia is a public exhibition building about winemaking and its industry in South Australia. It contains an interactive permanent exhibition of winemaking, introducing visitors to the technology, varieties and styles of wine...

. Other major streets are Frome Street, Grenfell Street

Grenfell Street, Adelaide

Grenfell Street is a main road in the north-east quarter of the Adelaide city centre, in Adelaide, South Australia. The street runs west-east from King William Street to East Terrace. On the other side of King William Street, it continues as Currie Street...

 and Pirie Street

Pirie Street, Adelaide

Pirie Street is a road on the east side of the centre of Adelaide, the capital of South Australia. It runs east-west, between East Terrace and King William Street. After crossing King William Street, it continues as Waymouth Street...

.

The area is bounded by parklands on two sides, with a third side being mostly bounded by Hindmarsh Square

Hindmarsh Square, Adelaide

Hindmarsh Square is a public square in Adelaide, South Australia. It is located in the centre of the north-eastern quarter of the city, and surrounds the intersection of Grenfell and Pulteney Streets, near the eastern end of the Rundle Mall. Pirie Street forms the southern boundary of the square...

.

Apartment Development

The eastern end of Rundle Street was the site of Adelaide's original fruit and vegetable wholesale markets. These closed in the 1980s and, after a long and controversial decision making process involving some government money, the Garden East (or East End Astoria) apartment development was built. This was the start of a growing number of prestige apartment buildings in the area.

Events

The East End is a popular spot in Adelaide for large events. These include:

• The Adelaide Fringe Festival
  Adelaide Fringe Festival
  The Adelaide Fringe Festival is an arts festival held annually in the South Australian capital of Adelaide. The event is the Southern Hemisphere's largest arts event and the second-largest fringe festival in the world, second in size only to the Edinburgh Fringe...
  
  
• The preliminary stage (stage 0) of the Tour Down Under
  Tour Down Under
  The Tour Down Under is a cycling race in Adelaide, South Australia and surrounding area. The race starts on the third Tuesday of January each year and attracts riders from across Australia and the world. In 2005, the Tour Down Under was promoted by the Union Cycliste Internationale to the...
  
  . Called the Jacob's Creek Down Under Classic, it is a street circuit bicycle race around the four sides of Rymill Park
  Rymill Park, Adelaide
  Rymill Park, also known as Park 14 or Mullawirraburka in Kaurna, is a park located in the East Parklands of the South Australian capital of Adelaide. It is bordered by East and Dequetteville Terraces, and Rundle and Bartels Roads...
  
  
• The cross country stage of the Adelaide Horse Trials runs through the parklands and is free entry to all. This is normally the Saturday of the November event.
• Being part of the Adelaide Street Circuit
  Adelaide Street Circuit
  The Adelaide Street Circuit is a temporary street circuit in the East Parklands adjacent to the central business district of the city of Adelaide in South Australia....
  
   currently used for the Adelaide 500
  Adelaide 500
  The Adelaide 500 is an annual motor racing event for V8 Supercars, held on the streets of the east end of Adelaide, South Australia on a shortened form of the Adelaide Street Circuit, the former Australian Grand Prix track...
  
  .