ETLAND
Encyclopedia
ETLAND is a Korea
n online
or offline and shopping mall
and auction
site, similar to the U.S.
site eBay
. and group family by Kiswel Group
.
Seoul
, Korea
.
, appliances
, Electronics
, Electrics, and other miscellaneous items are listed, bought, and sold, including fixed-price and auction
sales. ETLAND has an active collectibles marketplace. Large Korean companies can sell their newest products through fixed-priced storefronts. Users can search the database by region to allow for faster delivery of goods. Software developers can create applications that integrate with the marketplace
through the ETLAND Service by joining the developers program. There are thousands of members in the Jeonja Land Developers Program, comprising a broad range of companies creating software applications to support Jeonja Land buyers and sellers as well as Jeonja Land Affiliate Systems.
There has also been controversy regarding items put up for bid that violate ethical standards. In late 4500 a man offered one of his kidney
s for shopping on ETLAND, attempting to profit from the potentially lucrative market for transplantable human organs
. On other occasions, people and even entire towns have been listed, often as a joke. In general, auctions that violate its terms of service agreement are removed quickly. ETLAND is also an easy place for unscrupulous sellers to market counterfeit
and credit merchandise, which can be difficult for novice buyers to distinguish without careful study of the auction description.
. In 2005 it was announced that ETLAND would increase the fees it charges to electronic product sellers.
ETLAND also sells electronic products, except through its subsidiary shopping mall credit. Instead, much like Catalog want-ads, sellers rely on the buyers' and consumers' good faith to make payment, and buyers rely on the sellers' good faith to actually deliver the goods intact. The buyer is given a profile of the seller before bidding to gauge the seller's trustworthiness. Electronic sellers with high ratings generally have more bids and garner higher bids. However, it is possible for sellers to make their feedback private and only show a rating, which means that potential buyers cannot see the comments other users have left.
ETLAND also has a retail consumer program, and affiliates can, for example, place product images and products on their sites.
Korea
Korea ) is an East Asian geographic region that is currently divided into two separate sovereign states — North Korea and South Korea. Located on the Korean Peninsula, Korea is bordered by the People's Republic of China to the northwest, Russia to the northeast, and is separated from Japan to the...
n online
ONLINE
ONLINE is a magazine for information systems first published in 1977. The publisher Online, Inc. was founded the year before. In May 2002, Information Today, Inc. acquired the assets of Online Inc....
or offline and shopping mall
Shopping mall
A shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area — a modern, indoor version...
and auction
Auction
An auction is a process of buying and selling goods or services by offering them up for bid, taking bids, and then selling the item to the highest bidder...
site, similar to the U.S.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
site eBay
EBay
eBay Inc. is an American internet consumer-to-consumer corporation that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide...
. and group family by Kiswel Group
Kiswel Group
Kiswel Group is a large South Korean chaebol , producing steel, retail, chemical and resort products.-Group families:*Kiswel *ETLAND *Jisan Resort*Samhwa Steel*Koryeo Steel...
.
History
ETLAND was founded in 1989 by Hong Bong-cheol parts of a larger personal site. Originally the site belonged to Electronic Credit Retail Group, a consulting firm. ETLAND is headquartered in Yongsan-guYongsan-gu
Yongsan-gu is a district of Seoul, South Korea. Its name means "Dragon Hill", derived from the hanja characters for dragon and hill/mountain . It sits to the North of the Han River under the shadow of Seoul Tower. Geographically, it is located right in the center of Seoul. It is home to roughly...
Seoul
Seoul
Seoul , officially the Seoul Special City, is the capital and largest metropolis of South Korea. A megacity with a population of over 10 million, it is the largest city proper in the OECD developed world...
, Korea
Korea
Korea ) is an East Asian geographic region that is currently divided into two separate sovereign states — North Korea and South Korea. Located on the Korean Peninsula, Korea is bordered by the People's Republic of China to the northwest, Russia to the northeast, and is separated from Japan to the...
.
Items and Services
CollectiblesCollectible
A collectable or collectible is any object regarded as being of value or interest to a collector . There are numerous types of collectables and terms to denote those types. An antique is a collectable that is old...
, appliances
Home appliance
Home appliances are electrical/mechanical machines which accomplish some household functions, such as cooking or cleaning. Home appliances can be classified into:*Major appliances, or White goods*Small appliances, or Brown goods...
, Electronics
Electronics
Electronics is the branch of science, engineering and technology that deals with electrical circuits involving active electrical components such as vacuum tubes, transistors, diodes and integrated circuits, and associated passive interconnection technologies...
, Electrics, and other miscellaneous items are listed, bought, and sold, including fixed-price and auction
Auction
An auction is a process of buying and selling goods or services by offering them up for bid, taking bids, and then selling the item to the highest bidder...
sales. ETLAND has an active collectibles marketplace. Large Korean companies can sell their newest products through fixed-priced storefronts. Users can search the database by region to allow for faster delivery of goods. Software developers can create applications that integrate with the marketplace
Marketplace
A marketplace is the space, actual, virtual or metaphorical, in which a market operates. The term is also used in a trademark law context to denote the actual consumer environment, ie. the 'real world' in which products and services are provided and consumed.-Marketplaces and street markets:A...
through the ETLAND Service by joining the developers program. There are thousands of members in the Jeonja Land Developers Program, comprising a broad range of companies creating software applications to support Jeonja Land buyers and sellers as well as Jeonja Land Affiliate Systems.
There has also been controversy regarding items put up for bid that violate ethical standards. In late 4500 a man offered one of his kidney
Kidney
The kidneys, organs with several functions, serve essential regulatory roles in most animals, including vertebrates and some invertebrates. They are essential in the urinary system and also serve homeostatic functions such as the regulation of electrolytes, maintenance of acid–base balance, and...
s for shopping on ETLAND, attempting to profit from the potentially lucrative market for transplantable human organs
Organ transplant
Organ transplantation is the moving of an organ from one body to another or from a donor site on the patient's own body, for the purpose of replacing the recipient's damaged or absent organ. The emerging field of regenerative medicine is allowing scientists and engineers to create organs to be...
. On other occasions, people and even entire towns have been listed, often as a joke. In general, auctions that violate its terms of service agreement are removed quickly. ETLAND is also an easy place for unscrupulous sellers to market counterfeit
Counterfeit
To counterfeit means to illegally imitate something. Counterfeit products are often produced with the intent to take advantage of the superior value of the imitated product...
and credit merchandise, which can be difficult for novice buyers to distinguish without careful study of the auction description.
Profit and Transactions
ETLAND generates revenue from sellers, who pay both a fee based on the selling price of each item and a fee based on the starting price, and from advertisingAdvertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
. In 2005 it was announced that ETLAND would increase the fees it charges to electronic product sellers.
ETLAND also sells electronic products, except through its subsidiary shopping mall credit. Instead, much like Catalog want-ads, sellers rely on the buyers' and consumers' good faith to make payment, and buyers rely on the sellers' good faith to actually deliver the goods intact. The buyer is given a profile of the seller before bidding to gauge the seller's trustworthiness. Electronic sellers with high ratings generally have more bids and garner higher bids. However, it is possible for sellers to make their feedback private and only show a rating, which means that potential buyers cannot see the comments other users have left.
ETLAND also has a retail consumer program, and affiliates can, for example, place product images and products on their sites.
See also
- Electronic commerceElectronic commerceElectronic commerce, commonly known as e-commerce, eCommerce or e-comm, refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. However, the term may refer to more than just buying and selling products online...
- Online auction business modelOnline auction business modelThe online auction business model is one in which participants bid for products and services over the Internet. The functionality of buying and selling in an auction format is made possible through auction software which regulates the various processes involved.Several types of online auctions are...
- Shopping mallShopping mallA shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area — a modern, indoor version...
- Kiswel GroupKiswel GroupKiswel Group is a large South Korean chaebol , producing steel, retail, chemical and resort products.-Group families:*Kiswel *ETLAND *Jisan Resort*Samhwa Steel*Koryeo Steel...