EGO Magazine is an online magazine geared towards the Desi

Desi

Desi or Deshi refers to the people, cultures, and products of the Indian subcontinent and, increasingly, to the people, cultures, and products of their diaspora. Desi countries include India, Pakistan, Bangladesh...

 [South Asian] diaspora. It publishes articles on issues dealing with culture, fashion, design, travel & entertainment. It also has sections that deal with economic & political issues and translations of Urdu

Urdu

Urdu is a register of the Hindustani language that is identified with Muslims in South Asia. It belongs to the Indo-European family. Urdu is the national language and lingua franca of Pakistan. It is also widely spoken in some regions of India, where it is one of the 22 scheduled languages and an...

 and Hindi

Hindi

Standard Hindi, or more precisely Modern Standard Hindi, also known as Manak Hindi , High Hindi, Nagari Hindi, and Literary Hindi, is a standardized and sanskritized register of the Hindustani language derived from the Khariboli dialect of Delhi...

 poetry. A highly popular online magazine, it is read by over 35,000 regular readers a month from over 55 countries and is particularly popular in the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, Canada

Canada

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

, Britain and Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

.

EGO was started in Dec 2003 by Ayesha Khanna and is headquartered in Manhattan

Manhattan

Manhattan is the oldest and the most densely populated of the five boroughs of New York City. Located primarily on the island of Manhattan at the mouth of the Hudson River, the boundaries of the borough are identical to those of New York County, an original county of the state of New York...

, New York

New York

New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...