Dutch Design Week
Encyclopedia
The Dutch Design Week is an annual event about Dutch design, hosted in Eindhoven, Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...

. The event takes place around the second week of October and is a one-week exhibition with many venues.

Due to its industrial character
Industrial design
Industrial design is the use of a combination of applied art and applied science to improve the aesthetics, ergonomics, and usability of a product, but it may also be used to improve the product's marketability and production...

, hosting companies like Philips
Philips
Koninklijke Philips Electronics N.V. , more commonly known as Philips, is a multinational Dutch electronics company....

, Philips Design
Philips Design
Philips Design is a global design agency. Headquartered in Eindhoven, The Netherlands, the agency also has offices in Amsterdam, Andover, Atlanta, Gurgaon , Hong Kong, and Singapore...

 and DAF
DAF
-Science, nature and technology:* Decay accelerating factor, a protein involved in the complement system* Delayed auditory feedback, a device used to delay a person's voice to their own ear, which reduces stuttering and cluttering...

, Eindhoven sets itself the goal to become the national industry- and design capitol. Also, hosting the Design Academy Eindhoven and the Eindhoven University of Technology
Eindhoven University of Technology
The ' is a university of technology located in Eindhoven, Netherlands. The motto of the university is: Mens agitat molem . The university was the second of its kind in the Netherlands, only Delft University of Technology existed previously. Until mid-1980 it was known as the...

, the city produces a profound bases for innovation. In order to communicate these outcomes, the Dutch design week is organized. The joint efforts for this event are bundled in an organization called Design Platvorm Eindhoven, DPE in short.

The initiative started six years ago as a non-commercial
Non-commercial
Non-commercial refers to an activity or entity that does not in some sense involve commerce, at least relative to similar activities that do have a commercial objective or emphasis...

 fair. where design
Design
Design as a noun informally refers to a plan or convention for the construction of an object or a system while “to design” refers to making this plan...

, industry
Industry
Industry refers to the production of an economic good or service within an economy.-Industrial sectors:There are four key industrial economic sectors: the primary sector, largely raw material extraction industries such as mining and farming; the secondary sector, involving refining, construction,...

 and business
Business
A business is an organization engaged in the trade of goods, services, or both to consumers. Businesses are predominant in capitalist economies, where most of them are privately owned and administered to earn profit to increase the wealth of their owners. Businesses may also be not-for-profit...

 could talk to each other on 'neutral' ground. Since then, the event grew rapidly each year, up to 50.000 visitors last year.

Whilst the DDW consists of many venues, one of the main venues during the event is the Faculty of Industrial Design at the Technical University of Eindhoven, where successful and well-visited expositions were organized, like the "do not disturb exhibition" in 2004.

Whereas the main goal remains to create a non-commercial event, many conflicts of interest
Conflicts of Interest
"Conflicts of Interest" is an episode from the fourth season of the science fiction television series Babylon 5.-Arc significance:* Garibaldi begins to work for William Edgars. In the process Garibaldi is reintroduced to his ex-girlfriend, Lise, who is currently married to Edgars.* The "Voice of...

and the rapid growth do contribute to a more commercial approach for 2007.
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