Dreamfarm
Encyclopedia
Dreamfarm is a design company headquartered in Brisbane
, Australia
. Founded in Australian Capital Canberra
in 2003, Dreamfarm’s range includes innovative kitchenwares and homewares, with potato masher
Smood the best-selling product.
, Grindenstein. Feeling frustrated with no easy way to dispose of the used coffee grinds from his home espresso machine, Gransbury built the first ever Grindenstein prototype out of a PVC pipe and a construction bolt. Within twelve months, Grindenstein – now made out of ABS plastic and Santoprene
rubber – was being sold in selected retail stores around Australia, while still being built at Gransbury’s family residence in Canberra. By the end of 2005, Grindenstein was being sold nationally and internationally.
Dreamfarm’s production was moved offshore in 2006, so the company could continue to meet the increasingly high demand and provide products of an optimum quality. From there it was able to concentrate on designing and producing more products and extending the range.
In 2007, Dreamfarm secured distribution agencies in Canada
, the USA and New Zealand
. Dreamfarm Europe BV was launched to sell directly to European retailers.
As the company continued to expand, the need to be based in a larger city became apparent. It relocated its headquarters to Brisbane, Queensland
, in January 2008. To sell directly to the expanding USA market, Dreamfarm USA Inc was established in May 2008.
Dreamfarm is currently distributed in over 30 countries worldwide, including Japan
, Israel
, Denmark
, Ireland
, The Philippines and South Africa
. It supplies to more than 450 Australian retailers.
The company won a prestigious Red Dot Design Award
in March 2010 for Clongs - the click-lock sit up tongs.
Brisbane
Brisbane is the capital and most populous city in the Australian state of Queensland and the third most populous city in Australia. Brisbane's metropolitan area has a population of over 2 million, and the South East Queensland urban conurbation, centred around Brisbane, encompasses a population of...
, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
. Founded in Australian Capital Canberra
Canberra
Canberra is the capital city of Australia. With a population of over 345,000, it is Australia's largest inland city and the eighth-largest city overall. The city is located at the northern end of the Australian Capital Territory , south-west of Sydney, and north-east of Melbourne...
in 2003, Dreamfarm’s range includes innovative kitchenwares and homewares, with potato masher
Potato masher
A potato masher or bean masher is a food preparation utensil used to crush soft food for such dishes as mashed potatoes, apple sauce, or refried beans.-Construction:...
Smood the best-selling product.
History
Dreamfarm was founded in 2003 by the then 22-year-old Alexander Gransbury. The company’s first product was the coffee grind knockboxKnockbox
A knockbox, is a device used to store spent espresso grounds, called a puck, after a shot of espresso has been pulled. It is generally made out of stainless steel or plastic, and has a sturdy bar known as a "bash bar", against which a portafilter is tapped to release the puck...
, Grindenstein. Feeling frustrated with no easy way to dispose of the used coffee grinds from his home espresso machine, Gransbury built the first ever Grindenstein prototype out of a PVC pipe and a construction bolt. Within twelve months, Grindenstein – now made out of ABS plastic and Santoprene
Santoprene
Santoprene is a thermoplastic elastomer . Santoprene™ is a registered trade mark of Exxon Mobil. It is the mixture of in-situ cross linking of EPDM rubber and polypropylene. It is supplied as pre-compound material which is able to process by conventional thermoplastic tools. Santoprene is a...
rubber – was being sold in selected retail stores around Australia, while still being built at Gransbury’s family residence in Canberra. By the end of 2005, Grindenstein was being sold nationally and internationally.
Dreamfarm’s production was moved offshore in 2006, so the company could continue to meet the increasingly high demand and provide products of an optimum quality. From there it was able to concentrate on designing and producing more products and extending the range.
In 2007, Dreamfarm secured distribution agencies in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
, the USA and New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
. Dreamfarm Europe BV was launched to sell directly to European retailers.
As the company continued to expand, the need to be based in a larger city became apparent. It relocated its headquarters to Brisbane, Queensland
Queensland
Queensland is a state of Australia, occupying the north-eastern section of the mainland continent. It is bordered by the Northern Territory, South Australia and New South Wales to the west, south-west and south respectively. To the east, Queensland is bordered by the Coral Sea and Pacific Ocean...
, in January 2008. To sell directly to the expanding USA market, Dreamfarm USA Inc was established in May 2008.
Dreamfarm is currently distributed in over 30 countries worldwide, including Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
, Israel
Israel
The State of Israel is a parliamentary republic located in the Middle East, along the eastern shore of the Mediterranean Sea...
, Denmark
Denmark
Denmark is a Scandinavian country in Northern Europe. The countries of Denmark and Greenland, as well as the Faroe Islands, constitute the Kingdom of Denmark . It is the southernmost of the Nordic countries, southwest of Sweden and south of Norway, and bordered to the south by Germany. Denmark...
, Ireland
Ireland
Ireland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth...
, The Philippines and South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...
. It supplies to more than 450 Australian retailers.
The company won a prestigious Red Dot Design Award
Red dot design award
The Red Dot Design Award is an international product design prize awarded by the Design Zentrum Nordrhein Westfalen in Essen, Germany. There are prize categories for product design, design agencies, and design concepts. Since 1955, designers and producers can apply for the prizes with the winners...
in March 2010 for Clongs - the click-lock sit up tongs.
Products
The following is a list of Dreamfarm products, the year they were introduced and a brief description:| Year | Product | Description | Image |
|---|---|---|---|
| 2003 | Grindenstein | Coffee grind knockbox and recycling station | |
| 2007 | Scizza | Flat-based scissor for cutting pizza, pastry and fabric and protecting the cutting surface | |
| 2007 | Gripet | Mountable note holder | |
| 2007 | Smood | Spring-based potato masher | |
| 2009 | Vebo | Silicone vegetable steamer and boiler | |
| 2009 | Jot | Suction-cap hook | |
| 2009 | Spink | Beverage spill-saver | |
| 2009 | Oni | Spreading, cutting and slicing all-in-one sandwich knife | |
| 2010 | Clongs | Button-lock tongs that sit up off the bench | |
| 2010 | Supoon | Scraping cooking spoon that sits up off the bench | |
| 2010 | Teafu | Silicone pump-action tea infuser | |
| 2010 | Chobs | Chopping board attachments that lift the board up and let you chop on both sides | |
| 2010 | Chopula | Chopping, scraping spatula that sits up off the bench | |
| 2010 | Tapi | Tap attachment that converts a tap into a drink fountain | |
| 2011 | Membo | Mountable 7-day job reminder | |
| 2011 | 15 Inch Barbecue Clongs | Button-lock tongs that sit up off the bench, with barbecue-friendly tips |
External links and references
- Company website
- Kitchen wizard Alexander Gransbury creates a stir – The Courier-MailThe Courier-MailThe Courier-Mail is a daily newspaper published in Brisbane, Australia. Owned by News Limited, it is published daily from Monday to Saturday in tabloid format. Its editorial offices are located at Bowen Hills, in Brisbane's inner northern suburbs, and it is printed at Murarrie, in Brisbane's...
Article – 25 January 2009 - Brits gobble up Australian products and ideas – The Courier-MailThe Courier-MailThe Courier-Mail is a daily newspaper published in Brisbane, Australia. Owned by News Limited, it is published daily from Monday to Saturday in tabloid format. Its editorial offices are located at Bowen Hills, in Brisbane's inner northern suburbs, and it is printed at Murarrie, in Brisbane's...
Article – 25 January 2009 - Young guns make their mark on business - Dynamic Business Article – 28 October 2009
- My lightbulb moment – Virgin Blue Voyeur Magazine Article – September 2009 – p42
- Canberra companies kick goals in Ireland – ACTAustralian Capital TerritoryThe Australian Capital Territory, often abbreviated ACT, is the capital territory of the Commonwealth of Australia and is the smallest self-governing internal territory...
Chief Minister Jon StanhopeJon StanhopeJonathan Ronald Stanhope is a former Australian politician who was Labor Chief Minister of the Australian Capital Territory from 2001 to 2011. Stanhope represented the Ginninderra electorate in the ACT Legislative Assembly from 1998 until 2011. He resigned as Chief Minister on 12 May 2011 and as...
Media Release – 14 October 2005