Dr. Enuf is a brand of soft drink

Soft drink

A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...

 bottled by Tri-City Beverage in Johnson City, Tennessee

Johnson City, Tennessee

Johnson City is a city in Carter, Sullivan, and Washington counties in the U.S. state of Tennessee, with most of the city being in Washington County...

. It is a lemon-lime flavored drink (though its taste is different from common lemon-lime sodas such as Sprite

Sprite (soft drink)

Sprite is a transparent, lemon-lime flavored , caffeine free soft drink, produced by the Coca-Cola Company. It was introduced in the United States in 1961. This was Coke's response to the popularity of 7 Up, which had begun as "Bib-Label Lithiated Lemon-Lime Soda" in 1929...

 or 7-up), and is fortified with several water-soluble vitamin

Vitamin

A vitamin is an organic compound required as a nutrient in tiny amounts by an organism. In other words, an organic chemical compound is called a vitamin when it cannot be synthesized in sufficient quantities by an organism, and must be obtained from the diet. Thus, the term is conditional both on...

s. Its marketing slogan

Slogan

A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...

 is "Enuf is Enough!"

Dr. Enuf's origins date back to 1949, when a Chicago businessman named William Mark Swartz was urged by coworkers to formulate a soft drink fortified with vitamins as an alternative to sugar sodas full of empty calories. He developed an "energy booster" drink containing B vitamins, caffeine

Caffeine

Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a stimulant drug. Caffeine is found in varying quantities in the seeds, leaves, and fruit of some plants, where it acts as a natural pesticide that paralyzes and kills certain insects feeding on the plants...

 and cane sugar. After placing a notice in a trade magazine seeking a bottler, he formed a partnership with Charles Gordon

Charles Gordon

Charles Gordon may refer to:People:* Charles Gordon , American cornerback* Charles Gordon , Canadian football player* Charles Gordon , watercolor artist...

 of Tri-Cities Beverage to produce and distribute the soda.

Early product heritage with Mountain Dew

Early in its development, Dr. Enuf was reported to have several therapeutic effects, including the easing of stomach pains, relief from hangovers and a clearing of the mind. One interesting note is that one of the early advertised uses of Dr. Enuf, curing hangovers, coincided with Tri-City Beverage's other soft drink at the time, a drink mixer called Mountain Dew

Mountain Dew

Mountain Dew is a citrus-flavored carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in the 1940s by Tennessee beverage bottlers Barney and Ally Hartman and was first marketed in Marion, VA, Knoxville and Johnson City, Tennessee. A revised formula was...

. (Tri-City Beverage later sold the rights to Mountain Dew to Pepsi

Pepsi

Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...

, but kept the Dr. Enuf brand.)

The drink is still produced to this day by Tri-Cities Beverage. Dr. Enuf is available in original, Diet, Herbal and Diet Herbal varieties. A bottle of any of the varieties contains at least 80% of the recommended daily nutritional requirement of thiamine

Thiamine

Thiamine or thiamin or vitamin B1 , named as the "thio-vitamine" is a water-soluble vitamin of the B complex. First named aneurin for the detrimental neurological effects if not present in the diet, it was eventually assigned the generic descriptor name vitamin B1. Its phosphate derivatives are...

 (Vitamin B1), niacin

Niacin

"Niacin" redirects here. For the neo-fusion band, see Niacin .Niacin is an organic compound with the formula and, depending on the definition used, one of the forty to eighty essential human nutrients.Niacin is one of five vitamins associated with a pandemic deficiency disease: niacin deficiency...

 (Vitamin B₃), potassium

Potassium

Potassium is the chemical element with the symbol K and atomic number 19. Elemental potassium is a soft silvery-white alkali metal that oxidizes rapidly in air and is very reactive with water, generating sufficient heat to ignite the hydrogen emitted in the reaction.Potassium and sodium are...

 and iodine

Iodine

Iodine is a chemical element with the symbol I and atomic number 53. The name is pronounced , , or . The name is from the , meaning violet or purple, due to the color of elemental iodine vapor....

. The herbal varieties also contain ginseng

Ginseng

Ginseng is any one of eleven species of slow-growing perennial plants with fleshy roots, belonging to the genus Panax of the family Araliaceae....

 and guarana

Guarana

Guarana , Paullinia cupana, syn. P. crysan, P. sorbilis) is a climbing plant in the maple family, Sapindaceae, native to the Amazon basin and especially common in Brazil. Guarana features large leaves and clusters of flowers, and is best known for its fruit, which is about the size of a coffee bean...

, and are cherry flavored. For a short time in the fall of 2007 Dr Enuf bottles were clear instead of the usual green color.

Where to find Dr. Enuf

Dr.Enuf is widely distributed in the Bristol-Kingsport-Johnson City region of Northeast Tennessee

Tri-Cities, Tennessee

In Tennessee and Virginia the name "Tri-Cities" refers to the region comprising the cities of Kingsport, Johnson City and Bristol and the surrounding smaller towns and communities in Northeast Tennessee and Southwest Virginia...

, plus parts of southwestern Virginia and western North Carolina.

While hard to find, Dr. Enuf is available in select locations throughout the Southeast

Southeastern United States

The Southeastern United States, colloquially referred to as the Southeast, is the eastern portion of the Southern United States. It is one of the most populous regions in the United States of America....

 as well as at many Cracker Barrel locations throughout the country.

External links

• Dr. Enuf Website - Official site, sells & ships the drinks in sets of twenty-four.
• A brief history of Tri-Cities Beverage