Dose (magazine)
Encyclopedia
Dose is a daily Canadian news website
Website
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...

 and former daily print magazine
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...

.

Dose was a mixture of standalone features and coverage of daily news, sometimes from an irreverent perspective. Each daily issue had a theme, and the top margins of every page usually included trivia items related to the theme.

History

Dose magazine was launched on April 4, 2005, and was distributed in five major Canadian cities: Toronto
Toronto
Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...

, Vancouver
Vancouver
Vancouver is a coastal seaport city on the mainland of British Columbia, Canada. It is the hub of Greater Vancouver, which, with over 2.3 million residents, is the third most populous metropolitan area in the country,...

, Calgary
Calgary
Calgary is a city in the Province of Alberta, Canada. It is located in the south of the province, in an area of foothills and prairie, approximately east of the front ranges of the Canadian Rockies...

, Edmonton
Edmonton
Edmonton is the capital of the Canadian province of Alberta and is the province's second-largest city. Edmonton is located on the North Saskatchewan River and is the centre of the Edmonton Capital Region, which is surrounded by the central region of the province.The city and its census...

, and Ottawa
Ottawa
Ottawa is the capital of Canada, the second largest city in the Province of Ontario, and the fourth largest city in the country. The city is located on the south bank of the Ottawa River in the eastern portion of Southern Ontario...

. Different news articles from the five cities are still featured on the website. The magazine hoped to earn revenue through advertising and selling mobile content(via the website) and was aimed at the lucrative demographic of 18 to 34 year-olds. The website targets this market too.

Dose was published by Noah Godfrey, son of CanWest board of directors member Paul Godfrey
Paul Godfrey
Paul Victor Godfrey, CM, OOnt is a businessman and former Canadian politician. During his career, Godfrey was a North York alderman, Chairman of Metro Toronto, President of the Toronto Sun and head of the Toronto Blue Jays. He was instrumental in bringing the Toronto Blue Jays to Toronto and has...

. The content team included editor-in-chief, Pema Hegan and creative director, Jaspal Riyait. The magazine was the product of Canwest Mediaworks Publications Inc. (originally the Calgary Herald
Calgary Herald
The Calgary Herald is a daily newspaper published in the Canadian city of Calgary, Alberta.- History :The paper was first published on August 31, 1883 by Andrew Armour and Thomas Braden as The Calgary Herald, Mining and Ranche Advocate and General Advertiser. It started as a weekly paper with only...

Group), which was in turn part of the same corporate conglomerate, Canwest, that publishes the National Post
National Post
The National Post is a Canadian English-language national newspaper based in Don Mills, a district of Toronto. The paper is owned by Postmedia Network Inc. and is published Mondays through Saturdays...

, among many other newspapers in Canada, including the Montreal Gazette and the Ottawa Citizen
Ottawa Citizen
The Ottawa Citizen is an English-language daily newspaper owned by Postmedia Network in Ottawa, Canada. According to the Canadian Newspaper Association, the paper had a 2008 weekly circulation of 900,197.- History :...

. Canwest also controls the Global Television Network in Canada.

Known for its artistic covers, Dose magazine won design awards at Communication Arts
Communication Arts
Communication Arts is the largest international trade journal of visual communications. Founded in 1959 by Richard Coyne and Robert Blanchard, the magazine’s coverage includes graphic design, advertising, photography, illustration and interactive media. The magazine continues to be edited and...

, Society for News Design
Society for News Design
The Society for News Design is an international organization for professionals working in the news sector of the media industry, specifically those involved with graphic design, illustration, web design and infographics....

, Society of Illustrators
Society of Illustrators
The Society of Illustrators is a professional society based in New York City. Founded in 1901, the mission of the Society is to promote the art and appreciation of illustration, as well as its history...

 and the Canadian National Magazine Awards.

On May 17, 2006, Canwest discontinued publication of the print edition of Dose, but indicated that the magazine's online presence and selling of mobile content would continue.

On July 14, 2010, Canwest completed the sale of its publishing division, which includes Dose, to the new company Postmedia Network
Postmedia Network
Postmedia Network Canada Corp. is a Canadian media company headquartered in Toronto, Ontario, consisting of the publishing properties of the former Canwest, with primary operations in newspaper publishing, news gathering and Internet operations....

.

Layout

The magazine was published 5 days a week (Monday to Friday) in a 23" × 12.5" format that is slightly smaller than a tabloid. (It was, when folded, 11.5" × 12.5", which is almost a square.) Although labelled a magazine, it was printed on newsprint
Newsprint
Newsprint is a low-cost, non-archival paper most commonly used to print newspapers, and other publications and advertising material. It usually has an off-white cast and distinctive feel. It is designed for use in printing presses that employ a long web of paper rather than individual sheets of...

like a newspaper and had the same dimensions as the type of advertising "pull-out" sections currently favored by the CanWest Global chain. The magazine was 20 pages from Monday through Thursday (daily edition) and 24 pages on Friday (weekend edition). Weekly editions included sections such as:
  • Home—headlines, weather, etc., akin to the front page of newspapers
  • News—the feature article, plus an assortment of news and editorials (including fashion news)
  • Goods—new or interesting products to check out
  • Rub—celebrity news and gossip
  • the Spread—the centre spread (with one article)
  • Fix—assorted entertainment reviews
  • Go—local concert and events listings
  • Working—employment advice and local job listings
  • Play—sports
  • Hey—featuring comments on a selected issue by random ordinary folks
  • Overdose—the last page, with humorous horoscopes, a letter column, crossword puzzles, Sex Advice from Strangers, etc.
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