Dogs Today
Encyclopedia
Dogs Today magazine
was launched in 1990 by Burlington Publishing Company Ltd, part of Associated Newspapers
. It was the brainchild of Daily Mail
newspaper proprietor the late Viscount Rothermere
. Vere Rothermere had a great love of dog
s and believed Britain needed a magazine for pet lovers.
. She had previously worked on many other dog titles and had been the Kennel Club
's Information Officer, but this was her first editorship.
Few at the Daily Mail shared Rothermere's vision and the launch was erratically supported internally. After some very expensive TV advertising the decision was taken to close the title and make all the staff redundant.
Cuddy believed in the title's potential and organised a management buyout
. Lord Rothermere was amused and quite touched by this as Cuddy had no publishing experience. He sold the title to her for £1 and came in as a minor investor
. He later confided that he thought she was highly unlikely to succeed where the might of Associated Newspaper's had failed.
A year later, however, at the PPA
awards, Dogs Today's new publisher Pet Subjects Limited took the Small Publisher of the Year Award.
Rothermere was delighted and sent over his chauffeur
with champagne to celebrate.
Dogs Today has since been short-listed for many other editing and publishing awards including the prestigious 'best dog magazine in the world award".
Dogs Today has always been a campaigning publication and it was key in the reform of the Dangerous Dogs Act and also the banning of tail docking - the magazine was cited by the Government committee that reviewed the subject.
The magazine is also active in campaigning for the improvement of the health of pedigree dogs and has compiled a comprehensive listing of all the hereditary health tests that should be performed for each breed before a litter is bred.
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...
was launched in 1990 by Burlington Publishing Company Ltd, part of Associated Newspapers
Associated Newspapers
Associated Newspapers is a large national newspaper publisher in the UK, which is a subsidiary of the Daily Mail and General Trust. The group was established in 1905 and is currently based at Northcliffe House in Kensington...
. It was the brainchild of Daily Mail
Daily Mail
The Daily Mail is a British daily middle-market tabloid newspaper owned by the Daily Mail and General Trust. First published in 1896 by Lord Northcliffe, it is the United Kingdom's second biggest-selling daily newspaper after The Sun. Its sister paper The Mail on Sunday was launched in 1982...
newspaper proprietor the late Viscount Rothermere
Vere Harmsworth, 3rd Viscount Rothermere
Vere Harold Esmond Harmsworth, 3rd Viscount Rothermere became the 3rd Viscount Rothermere in 1978, having been widely known as Vere Harmsworth. He controlled large media interests in the United Kingdom and United States...
. Vere Rothermere had a great love of dog
Dog
The domestic dog is a domesticated form of the gray wolf, a member of the Canidae family of the order Carnivora. The term is used for both feral and pet varieties. The dog may have been the first animal to be domesticated, and has been the most widely kept working, hunting, and companion animal in...
s and believed Britain needed a magazine for pet lovers.
History
Beverley Cuddy was appointed the launch editorEditing
Editing is the process of selecting and preparing written, visual, audible, and film media used to convey information through the processes of correction, condensation, organization, and other modifications performed with an intention of producing a correct, consistent, accurate, and complete...
. She had previously worked on many other dog titles and had been the Kennel Club
Kennel club
A kennel club is an organization for canine affairs that concerns itself with the breeding, showing and promotion of more than one breed of dog...
's Information Officer, but this was her first editorship.
Few at the Daily Mail shared Rothermere's vision and the launch was erratically supported internally. After some very expensive TV advertising the decision was taken to close the title and make all the staff redundant.
Cuddy believed in the title's potential and organised a management buyout
Management buyout
A management buyout is a form of acquisition where a company's existing managers acquire a large part or all of the company.- Overview :Management buyouts are similar in all major legal aspects to any other acquisition of a company...
. Lord Rothermere was amused and quite touched by this as Cuddy had no publishing experience. He sold the title to her for £1 and came in as a minor investor
Investor
An investor is a party that makes an investment into one or more categories of assets --- equity, debt securities, real estate, currency, commodity, derivatives such as put and call options, etc...
. He later confided that he thought she was highly unlikely to succeed where the might of Associated Newspaper's had failed.
A year later, however, at the PPA
Periodical Publishers Association
The Professional Publishers Association - formerly known as the Periodical Publishers Association - is a publishing industry body which promotes and protects the interests of companies involved in the production of consumer, customer and business media in the United Kingdom.The PPA's work is...
awards, Dogs Today's new publisher Pet Subjects Limited took the Small Publisher of the Year Award.
Rothermere was delighted and sent over his chauffeur
Chauffeur
A chauffeur is a person employed to drive a passenger motor vehicle, especially a luxury vehicle such as a large sedan or limousine.Originally such drivers were always personal servants of the vehicle owner, but now in many cases specialist chauffeur service companies, or individual drivers provide...
with champagne to celebrate.
Dogs Today has since been short-listed for many other editing and publishing awards including the prestigious 'best dog magazine in the world award".
Dogs Today has always been a campaigning publication and it was key in the reform of the Dangerous Dogs Act and also the banning of tail docking - the magazine was cited by the Government committee that reviewed the subject.
The magazine is also active in campaigning for the improvement of the health of pedigree dogs and has compiled a comprehensive listing of all the hereditary health tests that should be performed for each breed before a litter is bred.