Divide Pictures
Encyclopedia
Divide Pictures is an American
film
and television
entertainment production company
established in 2003, which is owned and operated by actor Milo Ventimiglia
and his best friend Russ Cundiff, who formerly used to work for the William Morris Agency
. Divide Pictures is represented by CAA.
) was hired as a second unit director on two marketing campaigns in 2003 and 2004 for The WB Television Network
(which today is now part of The CW Television Network
).
Both of the campaigns that Ventimiglia worked on can be viewed on YouTube
.
community after Ventimiglia himself began appearing in several videos, often placing Ventimiglia in short video clips taking part in some seemingly random activity such as shining his shoes or brushing his teeth.
Like The WB's campaigns, whether or not these videos can be considered authentic material produced by Divide Pictures is unclear, though Cundiff's YouTube profile displays links to Divide's official website and many other claims to his affiliation with the company, in addition to several claims that he or Ventimiglia came up with the "ideas" for particular videos, suggesting that they were produced by the two rather than thoughtlessly shot without a creative process backing it.
to direct and produce an original web-series tentatively titled It's a Mall World
. The series will consist of 12 5-minute "webisodes" that will air every week starting August 2 on American Eagle's official website and in American Eagle stores, as well as during commercials breaks during the new season of MTV
's popular reality series The Real World
.
According to the press release about the project, It's a Mall World will explore the lives and relationships of two record store employees, an "object of perfection" greeter at the American Eagle store across the way, as well as a slightly psychotic girl who works in a lingerie store, and a bad-boy poseur from the requisite mall juice bar. The cast includes many up-and-coming young actors such as Sam Huntington
, Dianna Agron
, Amanda Loncar
, Deon Richmond
and Eddie Hargitay
and is being written by Adam Green
.
Interestingly enough, after It's a Mall World, Dianna Agron has signed to go on in a recurring role on the television series Heroes
, the hit show Ventimiglia also stars on.
According to author John Rosengren's website Divide Pictures, the production company of actor Milo Ventimiglia (Rocky, jr.) and Jefferson alumnus Russ Cundiff, recently optioned the movie and television rights to John’s book on high school hockey in Minnesota “Blades of Glory: The True Story of a Young Team Bred to Win”.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
film
Film
A film, also called a movie or motion picture, is a series of still or moving images. It is produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects...
and television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
entertainment production company
Production company
A production company provides the physical basis for works in the realms of the performing arts, new media art, film, television, radio, and video.- Tasks and functions :...
established in 2003, which is owned and operated by actor Milo Ventimiglia
Milo Ventimiglia
Milo Anthony Ventimiglia is an American television actor best known for his role of Peter Petrelli on the TV series Heroes...
and his best friend Russ Cundiff, who formerly used to work for the William Morris Agency
William Morris Agency
WME is the largest talent agency in the world, with offices in Beverly Hills, New York City, Nashville, London, and Miami. WME represents elite artists from all facets of the entertainment industry, including motion pictures, television, music, theatre, publishing, and physical production...
. Divide Pictures is represented by CAA.
The WB Image Campaigns
According to various sources, Ventimiglia (fresh off the success of having co-starred on the network's series Gilmore GirlsGilmore Girls
Gilmore Girls is an American family comedy-drama series created by Amy Sherman-Palladino, starring Lauren Graham and Alexis Bledel. On October 5, 2000, the series debuted on The WB and was cancelled in its seventh season, ending on May 15, 2007 on The CW...
) was hired as a second unit director on two marketing campaigns in 2003 and 2004 for The WB Television Network
The WB Television Network
The WB Television Network is a former television network in the United States that was launched on January 11, 1995 as a joint venture between Warner Bros. and Tribune Broadcasting. On January 24, 2006, CBS Corporation and Warner Bros...
(which today is now part of The CW Television Network
The CW Television Network
The CW Television Network is a television network in the United States launched at the beginning of the 2006–2007 television season. It is a joint venture between CBS Corporation, the former owners of United Paramount Network , and Time Warner's Warner Bros., former majority owner of The WB...
).
Both of the campaigns that Ventimiglia worked on can be viewed on YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
.
YouTube Content
Sometime in 2007, DIVIDE came to prominence in the YouTubeYouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
community after Ventimiglia himself began appearing in several videos, often placing Ventimiglia in short video clips taking part in some seemingly random activity such as shining his shoes or brushing his teeth.
Like The WB's campaigns, whether or not these videos can be considered authentic material produced by Divide Pictures is unclear, though Cundiff's YouTube profile displays links to Divide's official website and many other claims to his affiliation with the company, in addition to several claims that he or Ventimiglia came up with the "ideas" for particular videos, suggesting that they were produced by the two rather than thoughtlessly shot without a creative process backing it.
American Eagle Outfitters
In May 2007, it was announced in several media outlets that Divide Pictures was officially collaborating with the popular American Eagle OutfittersAmerican Eagle Outfitters
American Eagle Outfitters is an American clothing and accessories retailer based in Pittsburgh, Pennsylvania. It was founded in 1977 by Mark and Jerry Silverman as a subsidiary of Retail Ventures, Inc., a company which also owned and operated Silverman's Menswear...
to direct and produce an original web-series tentatively titled It's a Mall World
It's a Mall World
It's a Mall World is an original short comedy series made exclusively for American Eagle Outfitters. The 13 episode series was written by Adam Green , directed by Milo Ventimiglia and produced by Russ Cundiff for Divide Pictures.The mini-episodes premiered August 1, 2007 and ran during episodes of...
. The series will consist of 12 5-minute "webisodes" that will air every week starting August 2 on American Eagle's official website and in American Eagle stores, as well as during commercials breaks during the new season of MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
's popular reality series The Real World
The Real World
The Real World is a reality television program on MTV originally produced by Mary-Ellis Bunim and Jonathan Murray. First broadcast in 1992, the show, which was inspired by the 1973 PBS documentary series An American Family, is the longest-running program in MTV history and one of the...
.
According to the press release about the project, It's a Mall World will explore the lives and relationships of two record store employees, an "object of perfection" greeter at the American Eagle store across the way, as well as a slightly psychotic girl who works in a lingerie store, and a bad-boy poseur from the requisite mall juice bar. The cast includes many up-and-coming young actors such as Sam Huntington
Sam Huntington
Sam Huntington is an American actor, best known for his role as Mimi-Siku in the 1990s film "Jungle 2 Jungle" and as Jimmy Olsen in "Superman Returns". He now stars in the TV series Being Human.- Personal life :...
, Dianna Agron
Dianna Agron
Dianna Agron is an American actress, best known for her portrayal of Quinn Fabray on the television series Glee.-Early life:Dianna Agron was born in Savannah, Georgia, and raised in San Antonio, Texas and San Francisco, California. She is the daughter of Mary and Ronald S. Agron, a general...
, Amanda Loncar
Amanda Loncar
Amanda Loncar is an American film and television actress.The eldest of three siblings, Amanda attended High School in Sacramento, Sacramento County, California, and moved to New York City, New York, at the age of 18 where she studied at The New Actors Workshop with George Morrison, Mike Nichols...
, Deon Richmond
Deon Richmond
Deon Richmond is an American actor from New York City; he is best known for his semi-regular childhood role as Rudy Huxtable's friend Kenny on the NBC sitcom The Cosby Show....
and Eddie Hargitay
Eddie Hargitay
Eddie Hargitay Hargitay is an American actor, born in Hollywood, California. His godfather and great uncle was actor and former Mr. Universe Mickey Hargitay...
and is being written by Adam Green
Adam Green
Adam Green may refer to:*Adam Green , writer/director of Hatchet*Adam Green , staff cartoonist for the New Art Examiner, early 1990s...
.
Interestingly enough, after It's a Mall World, Dianna Agron has signed to go on in a recurring role on the television series Heroes
Heroes (TV series)
Heroes is an American science fiction television drama series created by Tim Kring that appeared on NBC for four seasons from September 25, 2006 through February 8, 2010. The series tells the stories of ordinary people who discover superhuman abilities, and how these abilities take effect in the...
, the hit show Ventimiglia also stars on.
According to author John Rosengren's website Divide Pictures, the production company of actor Milo Ventimiglia (Rocky, jr.) and Jefferson alumnus Russ Cundiff, recently optioned the movie and television rights to John’s book on high school hockey in Minnesota “Blades of Glory: The True Story of a Young Team Bred to Win”.