Discovery shopping
Encyclopedia
Discovery shopping is a type of online shopping that emphasizes the browsing aspects of the shopping
experience. Discovery shopping search offers shoppers guided queries for more personalized results. The goal is to recreate the experience of live shopping as a leisure activity, where the items are selected by sampling or viewing a variety of similar or related goods. This is sometimes referred to as window shopping.
Unlike a Comparison Shopping Engine which evaluates prices and feature sets for identical or very closely related products, discovery shopping enables users to tailor product results to suit their preferences. To achieve this experience online, discovery shopping sites offer features such as specifying styles, colors and brands, showing similar items, and displaying results in a visually engaging format. Such tools allow shoppers to narrow down from a large to number of choices to a set of products that they find appealing. Comprehensiveness and relevancy are also critical factors, since choice and accuracy increase a shopper's chances of finding a product they wish to purchase.
Discovery search was pegged as a hot trend for 2007, according to a recent report from Forrester Research
.
According to Silicon Valley
strategy consultant Sramana Mitra, examples of discovery shopping sites include TheFind.com
, Like.com and ShopStyle.
Shopping
Shopping is the examining of goods or services from retailers with the intent to purchase at that time. Shopping is an activity of selection and/or purchase. In some contexts it is considered a leisure activity as well as an economic one....
experience. Discovery shopping search offers shoppers guided queries for more personalized results. The goal is to recreate the experience of live shopping as a leisure activity, where the items are selected by sampling or viewing a variety of similar or related goods. This is sometimes referred to as window shopping.
Unlike a Comparison Shopping Engine which evaluates prices and feature sets for identical or very closely related products, discovery shopping enables users to tailor product results to suit their preferences. To achieve this experience online, discovery shopping sites offer features such as specifying styles, colors and brands, showing similar items, and displaying results in a visually engaging format. Such tools allow shoppers to narrow down from a large to number of choices to a set of products that they find appealing. Comprehensiveness and relevancy are also critical factors, since choice and accuracy increase a shopper's chances of finding a product they wish to purchase.
Discovery search was pegged as a hot trend for 2007, according to a recent report from Forrester Research
Forrester Research
Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Forrester Research has five research centers in the US: Cambridge, Massachusetts; New York, New York; San Francisco, California;...
.
According to Silicon Valley
Silicon Valley
Silicon Valley is a term which refers to the southern part of the San Francisco Bay Area in Northern California in the United States. The region is home to many of the world's largest technology corporations...
strategy consultant Sramana Mitra, examples of discovery shopping sites include TheFind.com
TheFind.com
TheFind.com is a discovery shopping search engine targeting lifestyle products such as apparel, accessories, home and garden, fitness, kids and family, and health and beauty. - History:...
, Like.com and ShopStyle.