Design director
Encyclopedia
A design director is a position usually found within the advertising
, media
, automotive or entertainment industries, but may be useful in other creative organizations such as web development
and software development
firms as well. The position has similarities to that of a creative director
. The design director oversees the design of brand
ing and advertising for a client and ensures that the new branding and advertising fits in with the client's requirements and the image they wish to promote for their company or product. But unlike the creative director a design director is not responsible for the quality of the final creative work. But merely responsible for the final quality of the design within a creative project.
Another difference is that advertising creative directors are usually promoted from copywriting or art directing positions. Design Directors are promoted from senior designer positions.
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
, media
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...
, automotive or entertainment industries, but may be useful in other creative organizations such as web development
Web development
Web development is a broad term for the work involved in developing a web site for the Internet or an intranet . This can include web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development...
and software development
Software development
Software development is the development of a software product...
firms as well. The position has similarities to that of a creative director
Creative Director
A creative director is a position often found within the graphic design, film, music, fashion, advertising, media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well....
. The design director oversees the design of brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
ing and advertising for a client and ensures that the new branding and advertising fits in with the client's requirements and the image they wish to promote for their company or product. But unlike the creative director a design director is not responsible for the quality of the final creative work. But merely responsible for the final quality of the design within a creative project.
Another difference is that advertising creative directors are usually promoted from copywriting or art directing positions. Design Directors are promoted from senior designer positions.