De La Salle University College of Business
Encyclopedia
The College of Business is one of eight undergraduate and graduate
Graduate school
A graduate school is a school that awards advanced academic degrees with the general requirement that students must have earned a previous undergraduate degree...

 schools of De La Salle University
De La Salle University
De La Salle University is a private Lasallian university in Malate, Manila, Philippines. It was founded in 1911 by De La Salle Brothers as the De La Salle College in Paco, Manila with Blimond Pierre serving as its first director...

 . It was established in 1920 as the College of Commerce, when the University began offering a two-year commercial course. In 1931, the Bachelor of Science in Commerce degree was first conferred after a third year was added to the initial two-year program.

In 1957, the College underwent its formal first survey by the Philippine Accrediting Association of Schools, Colleges, and Universities. Now known as the College of Business and Economics, it is home to two academic departments, which have been recognized by the Commission on Higher Education
Commission on Higher Education (Philippines)
The Commission on Higher Education of the Philippines, , abbreviated as CHED. The CHED is attached to the Office of the President for administrative purposes...

 as Centers of Development, Business Management and Economics.

In AY 2010-2011, the College of Business and Economics has formally separated into two entities: The College of Business (COB) and the School of Economics (SOE). College of Business focuses on attracting aspiring students who later became business professionals, future professors or faculty who would like to share or contribute his or her knowledge by helping other aspiring students in formation of being a business professional.

Students of the COB may opt to specialize in any of the following fields:
Accountancy
Accountancy
Accountancy is the process of communicating financial information about a business entity to users such as shareholders and managers. The communication is generally in the form of financial statements that show in money terms the economic resources under the control of management; the art lies in...


Business Management or Applied Corporate Management
Management
Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively...


Legal Management
Legal management
The Legal Management is a social sciences discipline that is designed for students interested in the study of State and its elements, Law, Law Practice, Legal Research and Jurisprudence, legal Philosophy, Criminal Justice, Governance, Government structure, Political history and theories, Business...


Management of Financial Institution
Financial institution
In financial economics, a financial institution is an institution that provides financial services for its clients or members. Probably the most important financial service provided by financial institutions is acting as financial intermediaries...


Marketing Management
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...


Advertising Management
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...



The College also offers a double-degree (Liberal Arts-Commerce or LIA-COM) program in partnership with the College of Liberal Arts, that combines a Bachelor of Arts
Bachelor of Arts
A Bachelor of Arts , from the Latin artium baccalaureus, is a bachelor's degree awarded for an undergraduate course or program in either the liberal arts, the sciences, or both...

 major with that of Accountancy or Commerce, major in any other business program. Its administrative offices are located at the St. La Salle Hall
St. La Salle Hall
The St La Salle Hall is an H-shaped four-storey structure built in the neoclassical style. It faces Taft Avenue in the district of Malate in Manila, Philippines...

.

It is currently the largest College of the University in terms of students. Many of its alumni have distinguished themselves as assuming top-level positions in the academe, business and industry, and government, such as Jose Diokno
José Diokno
Jose "Pepe" Wright Diokno was a Filipino nationalist. He served as Senator of the Philippines, Secretary of Justice, founding chair of the Commission on Human Rights, and founder of the Free Legal Assistance Group....

, Alberto Romulo
Alberto Romulo
Alberto Gatmaitan Rómulo is a politician in the Philippines. He served as Foreign Secretary before and during the beginning of the administration of President Benigno Aquino III....

, and Enrique Zobel.
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