David Abbott (advertising)
Encyclopedia


David Abbott is a British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 executive who founded Abbott Mead Vickers BBDO
Abbott Mead Vickers BBDO
AMV BBDO is an advertising agency that works with over 85 brands, including BT, BlackBerry, Sainsbury’s, Aviva, Walkers and Mars. AMV identifies and addresses business challenges for its clients with integrated campaigns, incorporating digital, social, experiential, print or broadcast...

.

Abbott started as a copywriter at Mather & Crowther and then at DDB
DDB Worldwide
DDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world's largest advertising holding companies...

, London. In 1966, he was sent to their New York office, then returned to London as a director.

In 1971, he founded French Gold Abbott. In 1978, he founded Abbott Mead Vickers (AMV), handling clients including Volvo
Volvo
AB Volvo is a Swedish builder of commercial vehicles, including trucks, buses and construction equipment. Volvo also supplies marine and industrial drive systems, aerospace components and financial services...

, Sainsbury's, Ikea
IKEA
IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds and desks, appliances and home accessories. The company is the world's largest furniture retailer...

, Chivas Regal
Chivas Regal
Chivas Regal is a blended Scotch whisky produced by Chivas Brothers, owned by Pernod Ricard. According to the brand packaging, Chivas Brothers was first established in 1801 in Aberdeen, Scotland. The Chivas brand's home is Strathisla Distillery at Keith, Moray in Speyside, Scotland.It is the...

, The Economist
The Economist
The Economist is an English-language weekly news and international affairs publication owned by The Economist Newspaper Ltd. and edited in offices in the City of Westminster, London, England. Continuous publication began under founder James Wilson in September 1843...

, Yellow Pages
Yellow Pages
Yellow Pages refers to a telephone directory of businesses, organized by category, rather than alphabetically by business name and in which advertising is sold. As the name suggests, such directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings...

, and the RSPCA. In 1991, BBDO
BBDO
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency began in 1891 with George Batten's Batten Company, and later in 1928, through a merger of BDO and Batten Co. the agency became BBDO...

 acquired a stake in AMV and appended their name.

The One Club for Art and Copy inducted Abbott into its Creative Hall of Fame in 2001.
His first novel, The Upright Piano Player, was published in 2010 by MacLehose Press.
He is married with four children and eight grandchildren.

External links

  • David Abbott profile via The One Club
    The One Club
    Founded in New York City as The One Club for Art & Copy, The One Club produces three annual award competitions: One Show, One Show Design, and One Show Interactive...

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