Dating coach
Encyclopedia
Dating coaches offer products and services to improve their clients' love lives.

Through discussion, role-playing, behavior modeling, and other forms of direction, a dating coach trains clients to meet and attract romantic partners. As dating coaches are unlicensed, their methods vary widely. Some coaches cover wide ranging disciplines, such as flirting, fashion, communication, self-esteem, evolutionary biology, psychology, dancing, and so on, while others focus more narrowly. Some may eschew dogmas altogether. They are different from matchmakers because they coach people on finding their dates whereas matchmakers
Matchmaking
Matchmaking is any process of matching two people for the purpose of marriage or a sporting contest.-Practice:In some cultures, the role of the matchmaker was and is quite professionalized...

 arrange dates for their clients.

Dating coaches' rates are similar to those of professional counselors (e.g. $75–125/h) but can sometimes be much higher.

Technique

Dating coaches offer a wide range of services, such as electronic books and newsletters, personal coaching, small group seminars, and weekend workshops. One-on-one coaching can involve counselling and in-the-field coaching, which can involve practicing flirting
Flirting
Flirting is a playful, romantic, or sexual overture by one person to another subtly indicating an interest in a deeper relationship with the other person, and can involve verbal communication as well as body language...

 or going out with a coach of the sex the client is attracted to on a mock date and being critiqued throughout the date. They teach pickup lines, how to conduct better conversations, how to dress, how to hug appropriately, and anything else that may help achieve success in dating. Common elements of dating coaches' tips include the need to decide what you are looking for and remain positive.

Some dating coaches specialize in helping with online dating. This could include helping people rewrite their online profiles to obtain better results, start initial email conversations, get professional photo shoots, and so on.

Dating seminars

Dating seminars are taught by coaches working for commercial dating companies. In these seminars, coaches teach participants to meet romantic partners. Sometimes dating coaches take the clients out in public to help the clients approach and seduce women. This method of teaching is heavily linked to the seduction community
Seduction community
The seduction community is a subculture of men, primarily communicating on the Internet, who strive for better sexual success/access with women. Members of the community often call themselves pickup artists . It exists mostly through Internet newsletters, marketing The seduction community is a...

 and the companies which cater to it. One of the first companies was Mystery Method Corp (now Love Systems
Love Systems
Love Systems is a corporation that markets dating seminars teaching men how to meet women and how to have successful relationships with women. The company is based in Los Angeles, CA, USA...

) which pioneered taking men out to bars and clubs to teach men how to seduce women by first demonstrating it in person.

Different dating seminars can take vastly different approaches to the subject. Christian dating seminars, for example, may stress differences between love
Love
Love is an emotion of strong affection and personal attachment. In philosophical context, love is a virtue representing all of human kindness, compassion, and affection. Love is central to many religions, as in the Christian phrase, "God is love" or Agape in the Canonical gospels...

 and lust
Lust
Lust is an emotional force that is directly associated with the thinking or fantasizing about one's desire, usually in a sexual way.-Etymology:The word lust is phonetically similar to the ancient Roman lustrum, which literally meant "purification"...

 and knowing one's own self-worth. Muslim dating seminars may also deal with how to find a mate without compromising religious principles.

Stigma

Dating coaching is stigmatized. Many people believe that teaching romance is demeaning and unethical, while many others believe it is impossible. These disbelievers acknowledge that most people seek romantic advice, but argue that professional romantic coaching differs from amateur advice in scope and context. Others feel that dating presents challenges unsuited to amateur intervention, and that chaotic dating norms and mixed social messages necessitate some form of instruction. Further, they feel that personal romantic barriers differ from other sorts of personal barriers so that coaching can be uniquely fruitful. Moreover, many argue that changing social norms have been particularly challenging for men. Because many economic and social obstacles to relationship dissolution have been eroded, sex appeal and relationship smarts may be necessary to compensate for devalued traditional traits, such as a strong work ethic or good and stable income.

There is evidence that the stigma against dating coaches is weakening. Both the recent film Hitch
Hitch (film)
Hitch is a 2005 romantic comedy film directed by Andy Tennant and starring Will Smith. The film, which was written by Kevin Bisch, co-stars Eva Mendes, Kevin James, and Amber Valletta. Smith plays a professional matchmaker who makes a living teaching men how to woo women...

(featuring Will Smith
Will Smith
Willard Christopher "Will" Smith, Jr. , also known by his stage name The Fresh Prince, is an American actor, producer, and rapper. He has enjoyed success in television, film and music. In April 2007, Newsweek called him the most powerful actor in Hollywood...

) and the reality TV show The Pick-up Artist
The Pick-up Artist
The Pick-up Artist may refer to:*The Pick-up Artist , a 1987 film starring Molly Ringwald and Robert Downey Jr.*The Pick-up Artist , a VH1 reality seriesSee also:*Pickup artist...

indicate a growing awareness of the presence of dating coaches in society and their function. While many dating coaches seek anonymity, others are well-known in the media, such as Nick Savoy
Nick Savoy
Nick Savoy is a Canadian businessman, author, and dating coach. He is the President and Program Leader of Love Systems and author of Magic Bullets.-Biography:...

 (appearances on Dr Phil and Tyra Banks), as well as Erik Von Markovik (host of The Pick Up Artist with appearances on CNN
CNN
Cable News Network is a U.S. cable news channel founded in 1980 by Ted Turner. Upon its launch, CNN was the first channel to provide 24-hour television news coverage, and the first all-news television channel in the United States...

 and VH1
VH1
VH1 or Vh1 is an American cable television network based in New York City. Launched on January 1, 1985 in the old space of Turner Broadcasting's short-lived Cable Music Channel, the original purpose of the channel was to build on the success of MTV by playing music videos, but targeting a slightly...

), Adam Lyons
Adam Lyons
-Biography:Lyons claims he had limited success with women until his mid-twenties, and was voted 'least likely to ever get a girlfriend' in school by his classmates at age 15. As a teenager, he was obsessed with Star Wars, Magic The Gathering, Star Trek and especially the role-playing and strategy...

 (appearances on Fox, NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

 and Channel 4
Channel 4
Channel 4 is a British public-service television broadcaster which began working on 2 November 1982. Although largely commercially self-funded, it is ultimately publicly owned; originally a subsidiary of the Independent Broadcasting Authority , the station is now owned and operated by the Channel...

), JT Tran
JT Tran
Jerry Tran, sometimes credited as JT Tran or The Asian Playboy, is a dating coach and pickup artist as well as featured dating advice columnist for major publications such as LA Weekly and Baller Magazine...

 (featured dating advice
Advice column
An advice column is a column in a magazine or newspaper written by an advice columnist . The image presented was originally of an older woman providing comforting advice and maternal wisdom, hence the name "aunt"...

 columnist
Columnist
A columnist is a journalist who writes for publication in a series, creating an article that usually offers commentary and opinions. Columns appear in newspapers, magazines and other publications, including blogs....

 for major publications like LA Weekly
LA Weekly
LA Weekly is a free weekly tabloid-sized "alternative weekly" in Los Angeles, California. It was founded in 1978 by Editor/Publisher Jay Levin and a board of directors that included actor-producer Michael Douglas...

 and Baller Magazine
Baller Magazine
Baller Magazine is a poker lifestyle magazine published in Singapore and owning media licenses in both Singapore and Hong Kong. The magazine is considered the most prominent poker magazine in Asia by the Asian Poker Ratings magazine....

. Appearances on Saigon Broadcasting Television Network
Saigon Broadcasting Television Network
Saigon Broadcasting Television Network, abbreviated SBTN, is the first 24-hour Vietnamese language channel geared towards the Vietnamese diaspora. It is currently available in the United States on many cable systems as well as through DirecTV. The channel provides children, arts, entertainment,...

, Channel 5 ABC and CPR TV. Also interviewed by The Yale Herald
The Yale Herald
The Yale Herald is a newspaper run by undergraduate students at Yale University since 1986. As a weekly, the paper aims to provide in-depth, investigative reporting, and includes comics, arts and entertainment coverage, sports and intramurals sections, and coverage of campus and local events...

, Yale Daily News
Yale Daily News
The Yale Daily News is an independent student newspaper published by Yale University students in New Haven, Connecticut since January 28, 1878...

, AsianWeek
AsianWeek
AsianWeek was a widely circulated publication of Asian American news, across all Asian ethnic groups, providing coverage of Asian-American issues such as the killing of Vincent Chin, Asian American college admissions, and quotas on Chinese students in competitive San Francisco examination schools...

, and Nguoi Viet Daily News
Nguoi Viet Daily News
Nguoi Viet Daily News was the first and largest daily newspaper published in Vietnamese in the United States. The newspaper was started by Yen Ngoc Do in 1978. Its name derives from người Việt, meaning "Vietnamese people"....

 among others and founder and CEO of ABCs of Attraction
ABCs of attraction
ABCs of Attraction, founded by JT Tran "The Asian Playboy", specializes in social skills, the art of seduction and confidence building for men. The company holds events, seminars and boot camps across the world and has received media coverage from magazines, newspapers, and TV.- Instructors :Staff...

), Chris Luna (The New York Times, Fox, Telemundo and Martha Stewart Television).

See also

  • Chhoti Si Baat
    Chhoti Si Baat
    Chhoti Si Baat is a 1975 Hindi romantic comedy film directed by Basu Chatterjee. The film's title means "Small Talk" in Hindi. Considered one of the best Hindi comedy films of the 1970s, it is a nostalgic favourite for its quirky take on pre-hypercongestion Bombay...

    , a 1975 Hindi film about a dating coach
  • Hitch
    Hitch (film)
    Hitch is a 2005 romantic comedy film directed by Andy Tennant and starring Will Smith. The film, which was written by Kevin Bisch, co-stars Eva Mendes, Kevin James, and Amber Valletta. Smith plays a professional matchmaker who makes a living teaching men how to woo women...

    , a 2005 Hollywood film about a dating coach
  • Partner, a 2007 Hindi film about a dating coach influenced from Hitch
  • Seduction community
    Seduction community
    The seduction community is a subculture of men, primarily communicating on the Internet, who strive for better sexual success/access with women. Members of the community often call themselves pickup artists . It exists mostly through Internet newsletters, marketing The seduction community is a...

  • Group dating
    Group dating
    Group dating is a modern pattern for dating where a group of single men and a group of single women organise a night out, with the hope of forming romantic partnerships. It is most popular in Japan, where it is known as gōkon...

  • Life coaching
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