ABCs of attraction
Encyclopedia
ABCs of Attraction, founded by JT Tran
JT Tran
Jerry Tran, sometimes credited as JT Tran or The Asian Playboy, is a dating coach and pickup artist as well as featured dating advice columnist for major publications such as LA Weekly and Baller Magazine...

 "The Asian Playboy", specializes in social skills, the art of seduction
Seduction
In social science, seduction is the process of deliberately enticing a person to engage. The word seduction stems from Latin and means literally "to lead astray". As a result, the term may have a positive or negative connotation...

 and confidence building for men. The company holds events
Convention (meeting)
A convention, in the sense of a meeting, is a gathering of individuals who meet at an arranged place and time in order to discuss or engage in some common interest. The most common conventions are based upon industry, profession, and fandom...

, seminars and boot camps
Recruit training
Recruit training, more commonly known as Basic Training and colloquially called Boot Camp, is the initial indoctrination and instruction given to new military personnel, enlisted and officer...

 across the world and has received media coverage from magazines, newspapers, and TV.

Instructors

Staff members include Tran, Johnny Wolf, Sarah Ann the Wing-Girl, Ozzie AKA The Latino Gentleman, William AKA Man Cannon and Gareth Jones, who was named “Best New Pickup Artist in the World 2010” at the 2010 World Pickup Artist Summit and interviewed by Columbia News Tonight.

The ABCs Theory

The ABCs of Attraction theory deals with three main phases:

1. Inner strength – identity and emotional confidence.

2. Outer confidence – non-verbal, sub-communication and body language
Body language
Body language is a form of non-verbal communication, which consists of body posture, gestures, facial expressions, and eye movements. Humans send and interpret such signals almost entirely subconsciously....

 positioning.

3. Verbal skills – story telling and flirting.

Media attention and Events

ABCs of Attraction has appeared on the front pages of Asian Week and Nguoi Viet Daily News
Nguoi Viet Daily News
Nguoi Viet Daily News was the first and largest daily newspaper published in Vietnamese in the United States. The newspaper was started by Yen Ngoc Do in 1978. Its name derives from người Việt, meaning "Vietnamese people"....

as well as in high prestige magazines and newspapers such as Hyphen Magazine
Hyphen (magazine)
Hyphen is an American magazine, produced three times a year by a volunteer staff; it is a not-for-profit organization. It was founded in 2002 by a group of San Francisco Bay Area journalists, activists, and artists including Melissa Hung, a former reporter for the Houston Press and East Bay...

and The Harvard Crimson
The Harvard Crimson
The Harvard Crimson, the daily student newspaper of Harvard University, was founded in 1873. It is the only daily newspaper in Cambridge, Massachusetts, and is run entirely by Harvard College undergraduates...

where JT Tran
JT Tran
Jerry Tran, sometimes credited as JT Tran or The Asian Playboy, is a dating coach and pickup artist as well as featured dating advice columnist for major publications such as LA Weekly and Baller Magazine...

 was the featured guest speaker at the Harvard University event "Between the (Pickup) Lines".

ABCs of Attraction received special coverage by NBC Bay Area's Emmy winning reporter Vicky Nguyen
Vicky Nguyen
Vicky Nguyen is a television reporter who works as the San Jose Bureau reporter at KNTV in San Jose. Previously, she worked as a collaborator at Phoenix, Arizona's KSAZ-TV channel.-Education:...

 in August 2011 who sat down for an interview with ABCs bootcamp instructor Gareth Jones
Gareth Jones
Gareth Jones may refer to:* Gareth Stedman Jones , British historian* Gareth Jones * Gareth Jones * Gareth Jones * Gareth Jones...

.

Founder and owner JT Tran
JT Tran
Jerry Tran, sometimes credited as JT Tran or The Asian Playboy, is a dating coach and pickup artist as well as featured dating advice columnist for major publications such as LA Weekly and Baller Magazine...

 was also been featured on Channel 5 ABC with Karen Holmes, Saigon Broadcasting Television Network
Saigon Broadcasting Television Network
Saigon Broadcasting Television Network, abbreviated SBTN, is the first 24-hour Vietnamese language channel geared towards the Vietnamese diaspora. It is currently available in the United States on many cable systems as well as through DirecTV. The channel provides children, arts, entertainment,...

 and Chicago Philippine Report TV ("CPR TV").

After speaking at Yale
Yale University
Yale University is a private, Ivy League university located in New Haven, Connecticut, United States. Founded in 1701 in the Colony of Connecticut, the university is the third-oldest institution of higher education in the United States...

 for Master's Tea, JT Tran
JT Tran
Jerry Tran, sometimes credited as JT Tran or The Asian Playboy, is a dating coach and pickup artist as well as featured dating advice columnist for major publications such as LA Weekly and Baller Magazine...

 was featured in The Yale Herald
The Yale Herald
The Yale Herald is a newspaper run by undergraduate students at Yale University since 1986. As a weekly, the paper aims to provide in-depth, investigative reporting, and includes comics, arts and entertainment coverage, sports and intramurals sections, and coverage of campus and local events...

 for ABCs of Attraction. and interviewed by Yale Daily News
Yale Daily News
The Yale Daily News is an independent student newspaper published by Yale University students in New Haven, Connecticut since January 28, 1878...

 He was also a featured guest speaker for the University of Chicago
University of Chicago
The University of Chicago is a private research university in Chicago, Illinois, USA. It was founded by the American Baptist Education Society with a donation from oil magnate and philanthropist John D. Rockefeller and incorporated in 1890...

 and was featured in New York Magazine in an article about Asian-Americans who were able to fight the "glass ceiling
Glass ceiling
In economics, the term glass ceiling refers to "the unseen, yet unbreachable barrier that keeps minorities and women from rising to the upper rungs of the corporate ladder, regardless of their qualifications or achievements." Initially, the metaphor applied to barriers in the careers of women but...

".
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