Dansk Supermarked Gruppen
Encyclopedia
Dansk Supermarked A/S is a corporation
Corporation
A corporation is created under the laws of a state as a separate legal entity that has privileges and liabilities that are distinct from those of its members. There are many different forms of corporations, most of which are used to conduct business. Early corporations were established by charter...

 owning several chains of stores. The store chains under Dansk Supermarked only operate in Denmark
Denmark
Denmark is a Scandinavian country in Northern Europe. The countries of Denmark and Greenland, as well as the Faroe Islands, constitute the Kingdom of Denmark . It is the southernmost of the Nordic countries, southwest of Sweden and south of Norway, and bordered to the south by Germany. Denmark...

, except Netto
Netto (store)
Netto is a Danish discount supermarket operating in several European countries. Netto is owned by Dansk Supermarked Group, which in turn is partly owned by A.P. Møller-Mærsk Group.Netto also operates an express version of the store, known as Døgn Netto...

 which has expanded to several European countries. The corporation was founded by Herman Salling as Jysk Supermarked, but the name was changed to the Dansk Supermarked A/S when Herman Salling partnered with the A.P. Moller-Maersk Group
A.P. Moller-Maersk Group
A.P. Moller – Maersk Group , also known as Maersk , is a Danish business conglomerate. A.P. Moller – Maersk Group has activities in a variety of business sectors, primarily within the transportation and energy sectors. It is the largest container ship operator and supply vessel operator in the...

 in 1964.

Early History

The Danish Supermarket was built on the foundation of the Salling
Salling
Salling is a Danish peninsula located in the north-west of the larger Jutland peninsula. The largest city in Salling is Skive.The Sallingsund Bridge connects the peninsula to the island of Mors, crossing the Salling Sund, part of the Limfjord...

 Department Store, created in 1906 by Ferdinand Salling. He worked there until his death in 1953 and he managed to transform his company into public limited company - F. Salling A / S.

After the death of F. Salling, his son Herman Salling took over the company. He traveled all over the world in search for inspiration and new ideas. After that he decided to focus on department stores, supermarkets and hypermarkets chains.

In 1960, Herman Salling opened his first store Føtex
Føtex
føtex is a Danish chain of retail stores. It was the beginning of the Dansk Supermarked Gruppen .The name "føtex" is a mix of the words Fødevarer and Textil .- History :...

, which was a completely new type of store for Denmark
Denmark
Denmark is a Scandinavian country in Northern Europe. The countries of Denmark and Greenland, as well as the Faroe Islands, constitute the Kingdom of Denmark . It is the southernmost of the Nordic countries, southwest of Sweden and south of Norway, and bordered to the south by Germany. Denmark...

. The idea behind that store was to provide both food and textiles under one roof.

Despite, the fact that Føtex
Føtex
føtex is a Danish chain of retail stores. It was the beginning of the Dansk Supermarked Gruppen .The name "føtex" is a mix of the words Fødevarer and Textil .- History :...

 is the oldest store in the Dansk Supermarket Group, it has never stopped growing. In 2007, the company decided to open a Føtex
Føtex
føtex is a Danish chain of retail stores. It was the beginning of the Dansk Supermarked Gruppen .The name "føtex" is a mix of the words Fødevarer and Textil .- History :...

 Food store, which will offer only quality food and in 2009 the first store was opened in the intersection of Aarhus
Aarhus
Aarhus or Århus is the second-largest city in Denmark. The principal port of Denmark, Aarhus is on the east side of the peninsula of Jutland in the geographical center of Denmark...

, Aalborg
Aalborg
-Transport:On the north side of the Limfjord is Nørresundby, which is connected to Aalborg by a road bridge Limfjordsbroen, an iron railway bridge Jernbanebroen over Limfjorden, as well as a motorway tunnel running under the Limfjord Limfjordstunnelen....

 and Hasseris. Today, there are 6 Føtex
Føtex
føtex is a Danish chain of retail stores. It was the beginning of the Dansk Supermarked Gruppen .The name "føtex" is a mix of the words Fødevarer and Textil .- History :...

 Food stores all over Denmark.

A.P. Møller Enters Dansk Supermarked

Herman Salling wanted to expand his venture across Europe, so he started looking for partners to provide him extra funding.

Salling found the right partner in 1964 and he made a deal with A.P. Møller, which acquired him 50% of the company. Møller also suggested that Herman Salling's company - Jysk Supermarket, should change its name to Danish Supermarket A / S.

The Birth of Bilka

In 1970, the Danish Supermarket Group gave the Danes the first discount store in Denmark - Bilka
Bilka
Bilka is a Danish chain of hypermarkets. The first store opened in 1970 in Tilst, a suburb of Aarhus. The chain was founded by Herman Salling, but is now a part of Dansk Supermarked.-Name:...

.The first store was located in Tilst
Tilst
Tilst is a suburban area of Århus, Denmark situated some 10 km to the west of Århus.The Tilst area is notably marked by big city blocks and large traditional suburban areas. In the surrounding area are several superstores, which mainly service the inner city population of Århus...

, near Aarhus
Aarhus
Aarhus or Århus is the second-largest city in Denmark. The principal port of Denmark, Aarhus is on the east side of the peninsula of Jutland in the geographical center of Denmark...

. After the opening of the store, there were more than 50.000 people visiting it every day.

At this point, the customers were becoming more and more price conscious. Some of them, even had extra freezers at their homes, so that they can buy more goods at the discount store.

The idea for the creation of Bilka, came from Herman Salling's visit in West Germany. After that he managed to convince his partner, the shipping magnate Maersk MC - Kiney Moller, that hypermarkets are the way forward.

Chains

The store chains owned by Dansk Supermarked are:
  • Netto
    Netto (store)
    Netto is a Danish discount supermarket operating in several European countries. Netto is owned by Dansk Supermarked Group, which in turn is partly owned by A.P. Møller-Mærsk Group.Netto also operates an express version of the store, known as Døgn Netto...

     - discount supermarkets
  • Føtex
    Føtex
    føtex is a Danish chain of retail stores. It was the beginning of the Dansk Supermarked Gruppen .The name "føtex" is a mix of the words Fødevarer and Textil .- History :...

     - large supermarkets (with many non food items)
  • Bilka
    Bilka
    Bilka is a Danish chain of hypermarkets. The first store opened in 1970 in Tilst, a suburb of Aarhus. The chain was founded by Herman Salling, but is now a part of Dansk Supermarked.-Name:...

     - hypermarkets
  • Tøj & Sko
    Tøj & Sko
    Tøj & Sko is a Danish clothing and footwear store. The shop is a Discount clothing store and operates 37 stores across Denmark. It was foundered in 1981, and is part of Bilka A/S, which in turn is owned by Dansk Supermarked Gruppen....

     - clothing and shoe stores
  • A-Z
    A-Z (store)
    A-Z is a Danish discount store and is part of Danish Supermarket Group. It sells, everything other than food and acts as a none food version of Bilka...

     - non food only hypermarkets
  • Salling
    Salling (supermarket)
    Salling is a Danish retail chain that operates two stores. They are located in the Danish cities of Århus and Aalborg. The Company was formally known as F. Salling Stormagasin A/S. It is now part of Danish Supermarket Group.-External links:***...

     - department stores


As of 2007 the total number of stores was 1,171.

Dansk Supermarked Stores

Denmark
Stores Type
2 Salling
Salling
Salling is a Danish peninsula located in the north-west of the larger Jutland peninsula. The largest city in Salling is Skive.The Sallingsund Bridge connects the peninsula to the island of Mors, crossing the Salling Sund, part of the Limfjord...

 department stores
87 food Stores
17 Bilka
Bilka
Bilka is a Danish chain of hypermarkets. The first store opened in 1970 in Tilst, a suburb of Aarhus. The chain was founded by Herman Salling, but is now a part of Dansk Supermarked.-Name:...

 Stores
2 A-Z Stores
37 Tøj & Sko
Tøj & Sko
Tøj & Sko is a Danish clothing and footwear store. The shop is a Discount clothing store and operates 37 stores across Denmark. It was foundered in 1981, and is part of Bilka A/S, which in turn is owned by Dansk Supermarked Gruppen....

 Clothes & Shoe Shops
411 Netto
Netto
Netto is Danish/Norwegian/Swedish/Dutch/German for "net" . In most European languages the word "netto" refers to net worth or net pay.It may also refer to:...

stores

External links

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