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Danny Sullivan (technologist)
Encyclopedia
Search engine
A search engine is an information retrieval system designed to help find information stored on a computer system. The search results are usually presented in a list and are commonly called hits. Search engines help to minimize the time required to find information and the amount of information...
s, and search marketing.
Search Engine Land is owned by Third Door Media, of which Danny Sullivan is partner and chief content officer. Third Door Media also owns and operates other search related companies, including Search Marketing Now, which provides webcasts and webinars, both live and on demand, about web marketing; and Search Marketing Expo, a search engine marketing conference.
Biography
Sullivan was born in 1965 and raised in Newport Beach, CaliforniaNewport Beach, California
Newport Beach, incorporated in 1906, is a city in Orange County, California, south of downtown Santa Ana. The population was 85,186 at the 2010 census.The city's median family income and property values consistently place high in national rankings...
. His name is Danny, not Daniel. He graduated from the University of California, Irvine
University of California, Irvine
The University of California, Irvine , founded in 1965, is one of the ten campuses of the University of California, located in Irvine, California, USA...
and spent a year in England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...
working for the BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...
. He married his wife while there and moved back to California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
where he worked in the graphic design department and was a reporter for the Los Angeles Times
Los Angeles Times
The Los Angeles Times is a daily newspaper published in Los Angeles, California, since 1881. It was the second-largest metropolitan newspaper in circulation in the United States in 2008 and the fourth most widely distributed newspaper in the country....
and The Orange County Register
The Orange County Register
The Orange County Register is a daily newspaper published in Santa Ana, California. The Register is the flagship publication of Freedom Communications, Inc., which publishes 28 daily newspapers, 23 weekly newspapers, Coast magazine, and several related Internet sites.The Register is notable for its...
. He got his start in technology when he helped found Maximized Online with programmer Ken Spreitzer.
He then moved to Chitterne
Chitterne
Chitterne is a village and parish in the County of Wiltshire, in the south west of England. The village lies in the middle of Salisbury Plain, to the south of the abandoned village of Imber...
, a small village in England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...
with his wife and two sons. His family recently returned to Newport Beach.
Search Engine Watch
Sullivan started Search Engine WatchSearch Engine Watch
Search Engine Watch is a website that provides news and information about search engines and search engine marketing. Search Engine Watch was started by Danny Sullivan in 1996. In 1997, Sullivan sold it for an undisclosed amount to MecklerMedia...
in June 1997 after he posted research about search engines, called A Webmaster's Guide To Search Engines, in April 1996. Search Engine Watch was a website with tips on how to get good search engine
Search engine
A search engine is an information retrieval system designed to help find information stored on a computer system. The search results are usually presented in a list and are commonly called hits. Search engines help to minimize the time required to find information and the amount of information...
results. Shortly after beginning in November that year, he sold it for an undisclosed amount to MecklerMedia (now Jupitermedia
Jupitermedia
WebMediaBrands Corp. a U.S.-based corporation, established in 1971, headquartered in New York, is a leading Internet media company that provides content, education, and career services to media and creative professionals through a portfolio of vertical online properties, communities and trade...
). He stayed on to maintain the site, and be the editor-in-chief. In 2006, it was sold to Incisive Media
Incisive Media
Incisive Media is a publisher of business media. It is based in London, United Kingdom, with offices in New York, Hong Kong, Singapore and Beijing.-History and management:...
for $43 million. Search Engine Watch was considered by Matt Cutts
Matt Cutts
Matt Cutts works for the Search Quality group in Google, specializing in search engine optimization issues. In an interview with USA Today in June 2008, Cutts provided advice on how to optimize search results on Google.-Career:...
of Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...
as "must reading", and Tim Mayer of Yahoo!
Yahoo!
Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...
as the "most authoritative source on search."
He has also staged the Search Engine Strategies
Search Engine Strategies
Search Engine Strategies is a conference series focused on search engine marketing and search engine optimization. These events teach the ins-and-outs of search engine marketing from top experts in the field, along with information from the search engines themselves.-History:The conference was...
conference six times each year, attracting 1,500 to 6,000 attendees each time. On August 29, 2006, Sullivan announced he would be leaving Search Engine Watch on November 30, 2006, he later came to an agreement with Jupitermedia to continue participating in SES through 2007.
Search Engine Land
Search Engine Land is a newsNews
News is the communication of selected information on current events which is presented by print, broadcast, Internet, or word of mouth to a third party or mass audience.- Etymology :...
web site that covers search engine marketing
Search engine marketing
Search engine marketing, , is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of paid placement, contextual advertising, and paid inclusion...
and search engine optimization
Search engine optimization
Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results...
. It was founded in 2006 by Sullivan after he left Search Engine Watch
Search Engine Watch
Search Engine Watch is a website that provides news and information about search engines and search engine marketing. Search Engine Watch was started by Danny Sullivan in 1996. In 1997, Sullivan sold it for an undisclosed amount to MecklerMedia...
. Search Engine Land stories have been cited numerous times by other media outlets.
Search Engine Land reports that it attracted 95,000 unique users in February, 2007, representing 15% of the world market for search advertising. This user group spends approximately US$1.5 billion per annum.
External links
- Search Engine Land
- Daggle, Sullivan's personal blogBlogA blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...