Daniel Lorenzetti
Encyclopedia
Daniel Lorenzetti, born in Fort Lauderdale, Florida, is an American writer, documentary photographer and explorer. He is also a frequent speaker on the subject of entertainment innovation specifically in the area of Transmedia and Collaborative Storytelling.
. He attended the Academy for half a year before resigning to attend Boston College
where he simultaneously earned a B.A. in English and B.S. in Economics in just a little over three years.
He went on to study and graduate from Antioch School of Law
(now the District of Columbia Law School) and concurrently studied Journalism in the Master’s Degree program at the University of Maryland
.
He completed another master’s degree in counseling psychology at Florida Atlantic University while teaching there.
Lorenzetti speaks conversational French, passable Italian and opportunistic Yiddish.
school he worked as an investigative reporter in Washington, D.C., for The McNeil-Lehrer Report on PBS.
Lorenzetti had a real life West Wing experience as he worked as a White House
staff intern under President Jimmy Carter
, where he served for a year in the Executive Office of the President working on a variety of administration initiatives for the White House Office of Public Liaison
.
which he used to start The Image Expedition
, a not-for-profit documentary organization which serves to “photographically document and preserve ancient places and indigenous ways of life that, with the passage of time, might otherwise be lost forever...it is global visual artifact gathering.”
Lorenzetti’s work as a documentary photographer and writer has been featured in more than 20 publications, notably The New York Times and The Miami Herald. Lorenzetti and his wife, Linda Rice Lorenzetti, the writer, have produced two transmedia projects together: The Birth of Coffee
, published by Random House
in 2001, and Collecting Visual Artifacts, published by IX/Lighthouse Press in 1998. Both projects have also become traveling exhibitions appearing at exhibition venues throughout the United States.
Lorenzetti’s photographs are also part of the permanent collection at The Victoria and Albert Museum
in London and the Corcoran Gallery of Art
in Washington D.C. and the Santa Barbara Museum of Art
.
He is currently working on his next documentary project, The Birth of Chocolate.
for two years.
When Palm Beach Illustrated was sold he turned to technology and the media working on the national editorial board for Home-Office Computing magazine for a year and was an original member of the national editorial advisory board for On the Internet magazine where he contributed a regular monthly column (see "Publications").
While Lorenzetti does not claim to have invented the Internet, like other noted political figures, as a national editorial advisory board member in 1989-90 for On the Internet, the publication of The Internet Society
, he was definitely involved in the early conversation and critical thinking about the Internet and its structure and use.
Lorenzetti was also a frequent speaker at very early Internet gatherings like Internet World and DCI's Internet Expo in 1997 in Boston. Along with his wife, the writer Linda Rice Lorenzetti, he authored one of the first widely accepted and used guides to the early Internet entitled An Introduction to the Internet which was used by colleges, universities and corporations when the Internet was in its infancy.
He served as president for six years of The Technology Consultants, and then for ten years as the president of The Web Workshop, which provided international web counseling and development.
In 2009 he led a core discussion at South by Southwest
(SXSW) Interactive in Austin, Texas
titled "How Safe is Your Domain Name".
In 2010 he spoke again at South by Southwest presenting a Late Break session "Transmedia Storytelling - Are we There Yet?". He has started and is editing an online resource for transmedia initiatives at www.transmediamatrix.com
In 2011 Lorenzetti spoke at SXSW Film hosting a presentation "Can Transmedia Save the Entertainment Industry?"
Also in 2011 he spoke at the SXSW Interactive Tech Summit when he was invited by the organizers to give a presentation about Transmedia Storytelling at a panel entitled Transmedia Entertainment: Audience Connection - Commercial Success
In the past few years, Lorenzetti has concentrated on writing fiction. He has stated in his transmedia presentations at SXSW that he is building a transmedia story franchise entitled The Mercuri Cycle...a novel ride in spoke and word. He has completed the first novel in the series, a work of speculative fiction
, entitled Marked For Delivery. He is currently at work on the second installment in the series. He has stated that the The Mercuri Cycle is intended to be a trilogy complete with an ending to the story developed in a unique manner.
Early Life
Lorenzetti was born in Fort Lauderdale, Florida to Daniel G. Lorenzetti and Palma Lorenzetti. His father worked in the shoe business and his mother was a housewife. When Lorenzetti was ten years old the family moved to Canton, Massachusetts where he attended public junior high and high school.Education
Lorenzetti received a nomination from Senator Edward Kennedy to attend the United States Air Force AcademyUnited States Air Force Academy
The United States Air Force Academy is an accredited college for the undergraduate education of officer candidates for the United States Air Force. Its campus is located immediately north of Colorado Springs in El Paso County, Colorado, United States...
. He attended the Academy for half a year before resigning to attend Boston College
Boston College
Boston College is a private Jesuit research university located in the village of Chestnut Hill, Massachusetts, USA. The main campus is bisected by the border between the cities of Boston and Newton. It has 9,200 full-time undergraduates and 4,000 graduate students. Its name reflects its early...
where he simultaneously earned a B.A. in English and B.S. in Economics in just a little over three years.
He went on to study and graduate from Antioch School of Law
Antioch School of Law
Antioch School of Law was a law school in Washington, D.C. which specialized in public advocacy, which now operates as the University of the District of Columbia David A. Clarke School of Law.-History:...
(now the District of Columbia Law School) and concurrently studied Journalism in the Master’s Degree program at the University of Maryland
University of Maryland
When the term "University of Maryland" is used without any qualification, it generally refers to the University of Maryland, College Park.University of Maryland may refer to the following:...
.
He completed another master’s degree in counseling psychology at Florida Atlantic University while teaching there.
Lorenzetti speaks conversational French, passable Italian and opportunistic Yiddish.
Journalism and White House Staff Internship
During his time in JournalismJournalism
Journalism is the practice of investigation and reporting of events, issues and trends to a broad audience in a timely fashion. Though there are many variations of journalism, the ideal is to inform the intended audience. Along with covering organizations and institutions such as government and...
school he worked as an investigative reporter in Washington, D.C., for The McNeil-Lehrer Report on PBS.
Lorenzetti had a real life West Wing experience as he worked as a White House
White House
The White House is the official residence and principal workplace of the president of the United States. Located at 1600 Pennsylvania Avenue NW in Washington, D.C., the house was designed by Irish-born James Hoban, and built between 1792 and 1800 of white-painted Aquia sandstone in the Neoclassical...
staff intern under President Jimmy Carter
Jimmy Carter
James Earl "Jimmy" Carter, Jr. is an American politician who served as the 39th President of the United States and was the recipient of the 2002 Nobel Peace Prize, the only U.S. President to have received the Prize after leaving office...
, where he served for a year in the Executive Office of the President working on a variety of administration initiatives for the White House Office of Public Liaison
White House Office of Public Engagement and Intergovernmental Affairs
The Office of Public Engagement and Intergovernmental Affairs is a unit of the White House Office within the Executive Office of the President of the United States...
.
Documentary Work
In 1998 Lorenzetti was chosen to receive the South Florida Cultural Consortium's Visual Artist Fellowship and he received a $15,000 cash award for his documentary photographyDocumentary photography
Documentary photography usually refers to a popular form of photography used to chronicle significant and historical events. It is typically covered in professional photojournalism, but it may also be an amateur, artistic, or academic pursuit...
which he used to start The Image Expedition
The Image Expedition
The Image Expedition is an American not-for-profit organization that produces multi-platform projects, which serve to photograph and document indigenous ways of life that are at risk of disappearing...
, a not-for-profit documentary organization which serves to “photographically document and preserve ancient places and indigenous ways of life that, with the passage of time, might otherwise be lost forever...it is global visual artifact gathering.”
Lorenzetti’s work as a documentary photographer and writer has been featured in more than 20 publications, notably The New York Times and The Miami Herald. Lorenzetti and his wife, Linda Rice Lorenzetti, the writer, have produced two transmedia projects together: The Birth of Coffee
The Birth of Coffee
The Birth of Coffee is a transmedia project which includes a book of words and images, a photographic exhibit, and a web site. It focuses on the people worldwide who grow and produce coffee...
, published by Random House
Random House
Random House, Inc. is the largest general-interest trade book publisher in the world. It has been owned since 1998 by the German private media corporation Bertelsmann and has become the umbrella brand for Bertelsmann book publishing. Random House also has a movie production arm, Random House Films,...
in 2001, and Collecting Visual Artifacts, published by IX/Lighthouse Press in 1998. Both projects have also become traveling exhibitions appearing at exhibition venues throughout the United States.
Lorenzetti’s photographs are also part of the permanent collection at The Victoria and Albert Museum
Victoria and Albert Museum
The Victoria and Albert Museum , set in the Brompton district of The Royal Borough of Kensington and Chelsea, London, England, is the world's largest museum of decorative arts and design, housing a permanent collection of over 4.5 million objects...
in London and the Corcoran Gallery of Art
Corcoran Gallery of Art
The Corcoran Gallery of Art is the largest privately supported cultural institution in Washington, DC. The museum's main focus is American art. The permanent collection includes works by Rembrandt, Eugène Delacroix, Edgar Degas, Thomas Gainsborough, John Singer Sargent, Claude Monet, Pablo...
in Washington D.C. and the Santa Barbara Museum of Art
Santa Barbara Museum of Art
The Santa Barbara Museum of Art is an art museum located at 1130 State St. in downtown Santa Barbara, California.It was founded in 1941 and currently ranks amongst the top 10 regional art museums in the United States . It is home to both permanent and special collections, the former of which...
.
He is currently working on his next documentary project, The Birth of Chocolate.
Teaching
Lorenzetti taught business law and mass communication at Palm Beach Atlantic College as an adjunct professor for ten years, and next taught as adjunct professor of law and communications at Florida Atlantic UniversityFlorida Atlantic University
Florida Atlantic University, also referred to as FAU or Florida Atlantic, is a public, coeducational, research university located in , United States. The university has six satellite campuses located in the Florida cities of Dania Beach, Davie, Fort Lauderdale, Jupiter, Port St. Lucie, and in Fort...
for two years.
Publishing
Lorenzetti served as the Executive Editor for Palm Beach Illustrated magazine from 1980-81.When Palm Beach Illustrated was sold he turned to technology and the media working on the national editorial board for Home-Office Computing magazine for a year and was an original member of the national editorial advisory board for On the Internet magazine where he contributed a regular monthly column (see "Publications").
The Early Internet Years
While at On the Internet Lorenzetti developed and published one of the first public design and usability standards for the then fledgling world wide web.While Lorenzetti does not claim to have invented the Internet, like other noted political figures, as a national editorial advisory board member in 1989-90 for On the Internet, the publication of The Internet Society
Internet Society
The Internet Society or ISOC is an international, nonprofit organization founded during 1992 to provide direction in Internet related standards, education, and policy...
, he was definitely involved in the early conversation and critical thinking about the Internet and its structure and use.
Lorenzetti was also a frequent speaker at very early Internet gatherings like Internet World and DCI's Internet Expo in 1997 in Boston. Along with his wife, the writer Linda Rice Lorenzetti, he authored one of the first widely accepted and used guides to the early Internet entitled An Introduction to the Internet which was used by colleges, universities and corporations when the Internet was in its infancy.
He served as president for six years of The Technology Consultants, and then for ten years as the president of The Web Workshop, which provided international web counseling and development.
Public Speaking
Lorenzetti speaks frequently in support of his documentary projects, The Birth of Coffee, Collecting Visual Artifacts and The Birth of Chocolate. Over the years he has spoken about technology, web site design and development and more recently transmedia storytelling.In 2009 he led a core discussion at South by Southwest
South by Southwest
South by Southwest is an Austin, Texas based company dedicated to planning conferences, trade shows, festivals and other events. Their current roster of annual events include: SXSW Music, SXSW Film, SXSW Interactive, SXSWedu, and SXSWeco and take place every spring in Austin, Texas, United States...
(SXSW) Interactive in Austin, Texas
Austin, Texas
Austin is the capital city of the U.S. state of :Texas and the seat of Travis County. Located in Central Texas on the eastern edge of the American Southwest, it is the fourth-largest city in Texas and the 14th most populous city in the United States. It was the third-fastest-growing large city in...
titled "How Safe is Your Domain Name".
In 2010 he spoke again at South by Southwest presenting a Late Break session "Transmedia Storytelling - Are we There Yet?". He has started and is editing an online resource for transmedia initiatives at www.transmediamatrix.com
In 2011 Lorenzetti spoke at SXSW Film hosting a presentation "Can Transmedia Save the Entertainment Industry?"
Also in 2011 he spoke at the SXSW Interactive Tech Summit when he was invited by the organizers to give a presentation about Transmedia Storytelling at a panel entitled Transmedia Entertainment: Audience Connection - Commercial Success
Current work
Lorenzetti is currently making regular contributions to Moving Pictures Magazine as Contributing Editor for Entertainment Innovation.In the past few years, Lorenzetti has concentrated on writing fiction. He has stated in his transmedia presentations at SXSW that he is building a transmedia story franchise entitled The Mercuri Cycle...a novel ride in spoke and word. He has completed the first novel in the series, a work of speculative fiction
Speculative fiction
Speculative fiction is an umbrella term encompassing the more fantastical fiction genres, specifically science fiction, fantasy, horror, supernatural fiction, superhero fiction, utopian and dystopian fiction, apocalyptic and post-apocalyptic fiction, and alternate history in literature as well as...
, entitled Marked For Delivery. He is currently at work on the second installment in the series. He has stated that the The Mercuri Cycle is intended to be a trilogy complete with an ending to the story developed in a unique manner.
Personal Life
Lorenzetti is married to author Linda Rice Lorenzetti and lives in Austin, Texas and Three Forks, Montana.Publications
- Interview with Cinematographer Rodrigo Prieto, Moving Pictures Magazine, April 2011
- The Birth of CoffeeThe Birth of CoffeeThe Birth of Coffee is a transmedia project which includes a book of words and images, a photographic exhibit, and a web site. It focuses on the people worldwide who grow and produce coffee...
, Random House, 2001 - Collecting Visual Artifacts, IX/Lighthouse Press, 1998
- On the Internet magazine column: "The Internet: The Testimony of Two Travellers" from May 1996, "Why Web Pages Fail?" from June 1996, "Remember the 'Build' in building a Web Site" from July 1996, "The time is now for an Internet Intervention" from Jan 1997, "Internet thoughts and resources from abroad" from March 1997