Damiani (jewelry company)
Encyclopedia
Damiani is an Italian jewelry company founded in 1924 by Enrico Grassi Damiani in Valenza
, Italy
. Strongly influenced by the beauty of Art Deco
styles, Enrico designed and produced fine jewelry which quickly became renowned. He became the personal jeweler of influential families.
Enrico's son, Damiano Grassi Damiani began the company in 1924, and introduced new marketing and advertising strategies. Damiani, for example, was the first company to introduce Certificates of Authenticity for jewelry pieces showing the details included in the jewelry, for example, the number of carats. The family business's Vice-President is Silvia, the granddaughter of Damiani. The company is also run by her mother, Gabriella, and her siblings, Guido and Giorgio.
Damiani has won 18 Diamonds International Awards.
and Jennifer Aniston
filed a $50 million lawsuit
against a jewelry designer that began selling imitations of their wedding bands, which were supposedly "one of a kind". The couple claims they had an agreement with Damiani International that the company would never reproduce the wedding bands or the engagement ring
(designed by Pitt). Damiani reportedly sold "Brad and Jennifer knockoffs" and sold them on the Internet and at Damiani dealerships using the couple’s images to sell the product.
That dispute has been settled and Pitt will now design a line of jewelry for the company and Aniston will model it in ads. Their wedding bands were based on an idea of Pitt’s. They were white gold and were engraved with "Jen 2000" (his) and "Brad 2000" (hers). The rings had 10 and 20 diamonds embedded in them respectively. Damiani International states, "Mr. Pitt will design an exclusive jewelry collection for Damiani, and Ms. Aniston will be featured in an international advertising campaign that will run in a number of countries throughout the world, with the exception of North America."
The statement was confirmed by Pitt’s publicist. In exchange for Pitt designing an exclusive line for the company and Aniston modeling for the ads, Damiani will stop selling copies of Pitt and Aniston’s wedding rings. It has been reported that Pitt and friends were collaborating on a clothing line, but Pitt’s camp has denied that rumor.*
Valenza
Valenza is a comune in the Province of Alessandria in the Italian region Piedmont, located about 80 km east of Turin and about 11 km north of Alessandria.-History:...
, Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
. Strongly influenced by the beauty of Art Deco
Art Deco
Art deco , or deco, is an eclectic artistic and design style that began in Paris in the 1920s and flourished internationally throughout the 1930s, into the World War II era. The style influenced all areas of design, including architecture and interior design, industrial design, fashion and...
styles, Enrico designed and produced fine jewelry which quickly became renowned. He became the personal jeweler of influential families.
Enrico's son, Damiano Grassi Damiani began the company in 1924, and introduced new marketing and advertising strategies. Damiani, for example, was the first company to introduce Certificates of Authenticity for jewelry pieces showing the details included in the jewelry, for example, the number of carats. The family business's Vice-President is Silvia, the granddaughter of Damiani. The company is also run by her mother, Gabriella, and her siblings, Guido and Giorgio.
Damiani has won 18 Diamonds International Awards.
Lawsuit
Brad PittBrad Pitt
William Bradley "Brad" Pitt is an American actor and film producer. Pitt has received two Academy Award nominations and four Golden Globe Award nominations, winning one...
and Jennifer Aniston
Jennifer Aniston
Jennifer Joanna Aniston is an American actress, film director, and producer, best known for her role as Rachel Green on the television sitcom Friends, a role which earned her an Emmy Award, a Golden Globe Award, and a Screen Actors Guild Award.Aniston has also enjoyed a successful film career,...
filed a $50 million lawsuit
Lawsuit
A lawsuit or "suit in law" is a civil action brought in a court of law in which a plaintiff, a party who claims to have incurred loss as a result of a defendant's actions, demands a legal or equitable remedy. The defendant is required to respond to the plaintiff's complaint...
against a jewelry designer that began selling imitations of their wedding bands, which were supposedly "one of a kind". The couple claims they had an agreement with Damiani International that the company would never reproduce the wedding bands or the engagement ring
Engagement ring
An engagement ring is a ring indicating that the person wearing it is engaged to be married, especially in Western cultures. In the United Kingdom, Ireland and North America, engagement rings are traditionally worn only by women, and rings can feature diamonds or other gemstones. In other cultures...
(designed by Pitt). Damiani reportedly sold "Brad and Jennifer knockoffs" and sold them on the Internet and at Damiani dealerships using the couple’s images to sell the product.
That dispute has been settled and Pitt will now design a line of jewelry for the company and Aniston will model it in ads. Their wedding bands were based on an idea of Pitt’s. They were white gold and were engraved with "Jen 2000" (his) and "Brad 2000" (hers). The rings had 10 and 20 diamonds embedded in them respectively. Damiani International states, "Mr. Pitt will design an exclusive jewelry collection for Damiani, and Ms. Aniston will be featured in an international advertising campaign that will run in a number of countries throughout the world, with the exception of North America."
The statement was confirmed by Pitt’s publicist. In exchange for Pitt designing an exclusive line for the company and Aniston modeling for the ads, Damiani will stop selling copies of Pitt and Aniston’s wedding rings. It has been reported that Pitt and friends were collaborating on a clothing line, but Pitt’s camp has denied that rumor.*