Dagsbrún
Encyclopedia
Dagsbrún (formerly Og fjarskipti) is an Iceland
Iceland
Iceland , described as the Republic of Iceland, is a Nordic and European island country in the North Atlantic Ocean, on the Mid-Atlantic Ridge. Iceland also refers to the main island of the country, which contains almost all the population and almost all the land area. The country has a population...

ic telecommunications and media
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...

 conglomerate. It consists of following brands:
  • Vodafone Iceland
    Vodafone Iceland
    Vodafone Iceland is an Icelandic telecommunications company and is part of the Icelandic IT company Teymi. Although the company carries the Vodafone brand and trademark, Vodafone Group owns no interest in the company, but rather franchises the brand and associated advertising styles to Teymi, the...

     (telecommunications operator)
  • 365
    365 (media corporation)
    365 is a mass media company in Iceland; a service company in the fields of television, radio broadcasting, news and publication of newspapers. The firm broadcasts over six TV stations, five radio stations and publishes one newspaper and one news website....

     (media company)
  • Sena
    Sena (record company)
    Sena is an Icelandic company that is owned by 365 ljósvakamiðlar. It specializes in the distribution of music, movies and videos. Sena runs the Smárabíó, Regnboginn and Borgarbíó Akureyri movie theaters....

     (content owner and movie theatre operator)
  • Wyndeham Press (UK based printing company)
  • The Icelandic franchise of the Securitas
    Securitas AB
    Securitas AB is a security services , monitoring, consulting and investigation group, based in Stockholm, Sweden. The group has approximately 300,000 employees in 50 countries in North America, Europe, Latin America, Asia, the Middle East and Africa. Securitas AB is listed at Nasdaq OMX Stockholm,...

     security company
  • Vodafone Faroe Islands (telecommunications operator on Faroe Islands
    Faroe Islands
    The Faroe Islands are an island group situated between the Norwegian Sea and the North Atlantic Ocean, approximately halfway between Scotland and Iceland. The Faroe Islands are a self-governing territory within the Kingdom of Denmark, along with Denmark proper and Greenland...

    )
  • Kögun
    Kogun
    Kogun is the first album recorded by the Los Angeles-based Toshiko Akiyoshi – Lew Tabackin Big Band. It was released in Japan by Victor in 1974 and received the Swing Journal Silver Disk prize for that year...

     (Software and IT services corporation)


Dagsbrún (then called Og fjarskipti) was formed in 2003 through a merger of Íslandssími, Tal and Halló! (all telephone companies).

During 2004 and early 2005, Og fjarskipti grew further by acquiring the two largest Icelandic ISP
Internet service provider
An Internet service provider is a company that provides access to the Internet. Access ISPs directly connect customers to the Internet using copper wires, wireless or fiber-optic connections. Hosting ISPs lease server space for smaller businesses and host other people servers...

's, Margmiðlun hf. and Lína.Net hf., as well as most of the Icelandic media company Norðurljós
Norðurljós
Norðurljós was an Icelandic mass media corporation. It owned the television stations Stöð 2, Sýn and PoppTíVí, several radio stations, including Bylgjan and the daily newspapers Fréttablaðið and DV. All of those were sold to the telecommunications company Og fjarskipti, and split into 365...

, making it the largest corporate network provider in Iceland, offering mobile and fixed telephony and high-quality data networking, with a large footprint in the residential broadband and TV market.

As of March, 2006 Dagsbrun owned "...television and radio stations, a newspaper and a telecommunications company in Iceland and the Faroe Islands" , and its Wyndeham stake marked the first time it has showed interest for acquisition outside of its home market .

The parent company of the mass media companies was formerly Norðurljós
Norðurljós
Norðurljós was an Icelandic mass media corporation. It owned the television stations Stöð 2, Sýn and PoppTíVí, several radio stations, including Bylgjan and the daily newspapers Fréttablaðið and DV. All of those were sold to the telecommunications company Og fjarskipti, and split into 365...

. Today's parent company is called 365
365 (media corporation)
365 is a mass media company in Iceland; a service company in the fields of television, radio broadcasting, news and publication of newspapers. The firm broadcasts over six TV stations, five radio stations and publishes one newspaper and one news website....

 and has split its media companies into two subsidiaries, 365 ljósvakamiðlar and 365 prentmiðlar, each with a specialized focus. In 2005 the name of Og fjarskipti changed to Dagsbrún.

Stockholders

The five biggest stockholders of Dagsbrún as of December 2005, are:
  • Baugur Group
    Baugur Group
    Baugur Group was an Icelandic investment company. The group applied for bankruptcy protection in February 2009, after placing its UK arm in administration.- History :...

     (28,85%)
  • Runnur (15%)
  • Landsbanki Íslands (10,95%)
  • Landsbanki Luxembourg (6,77%)
  • Norðurljós (5,6%)
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