Norðurljós was an Iceland

Iceland

Iceland , described as the Republic of Iceland, is a Nordic and European island country in the North Atlantic Ocean, on the Mid-Atlantic Ridge. Iceland also refers to the main island of the country, which contains almost all the population and almost all the land area. The country has a population...

ic mass media

Mass media

Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...

 corporation

Corporation

A corporation is created under the laws of a state as a separate legal entity that has privileges and liabilities that are distinct from those of its members. There are many different forms of corporations, most of which are used to conduct business. Early corporations were established by charter...

. It owned the television

Television

Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

 stations Stöð 2

Stöð 2

Stöð 2 is an Icelandic television channel, owned and operated by 365. Founded in 1986, It was the first privately owned television station in Iceland following the lifting of the state monopoly on television broadcasting...

, Sýn

SYN

Syn may refer to:*SYN , a band by HALCA *Doctor Syn, a character in novels by Russell Thorndike*Grand Admiral Peccati Syn character in the Star Wars expanded universe*Syn , in Norse mythology...

 and PoppTíVí, several radio

Radio

Radio is the transmission of signals through free space by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space...

 stations, including Bylgjan and the daily newspaper

Newspaper

A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...

s Fréttablaðið

Fréttablaðið

Fréttablaðið is the Icelandic newspaper with the largest circulation. Fréttablaðið is in Icelandic and is distributed free of charge to homes in parts of the country.It is published by the media group 365 prentmiðlar....

 and DV

DV (newspaper)

DV is an Icelandic newspaper published by DV ehf. It came into existence in 1981 when two formerly independent newspapers, "Vísir" and "Dagblaðið", merged. It is published four times a week from Monday to Friday...

. All of those were sold to the telecommunications company Og fjarskipti, and split into 365 ljósvakamiðlar (TV and radio stations) and 365 prentmiðlar (newspapers). The mother company is now called 365

365 (media corporation)

365 is a mass media company in Iceland; a service company in the fields of television, radio broadcasting, news and publication of newspapers. The firm broadcasts over six TV stations, five radio stations and publishes one newspaper and one news website....

. It also used to own the stores Skífan, Office 1 Superstore

Office 1 Superstore

Office 1 Superstores International Inc. is a franchise retail store chain which sells office products and supplies including office furniture and electronics. Office 1 currently operates in twenty-six countries with over 600 stores. The company is headquartered in Palm Beach, Florida...

 (in Iceland), Sony Center Stores (in Iceland) and BT

BT

BT may stand for:* Baal teshuva, a Jew who became Orthodox * Babylonian Talmud, a central text in Judaism* Bacillus thuringiensis, a bacterium which forms Bt toxins...

and the cinemas Smárabíó and Regnboginn, which were sold earlier to Dagur group.