DS car marque
Encyclopedia
Citroën
announced at the beginning of 2009 the development of a premium brand DS, for Different Spirit or Distinctive Series, to run in parallel to its mainstream cars. This new series of cars would initially start with the smallest of the three models that have been confirmed called the DS3 (Citroën DS3
) in early 2010. The DS3 is very customisable with various roof colours that can contrast with the body panels and has been designed to compete head on with other premium models such as the MINI, Alfa Romeo MiTo
and Audi A1
.
Following this first model would be the DS4
and DS5
in quick succession, both in 2011.
Though the three initial models are fundamentally based upon the Citroën models C3, C4 and C5 respectively, they are styled with significant differences and furnished both internally and externally with leather
and chrome
. LED
Daytime running lamp
s are standard fixtures at the front and serve to distinguish these cars further from their mainstream counterparts as well as falling into line with all new European
car models from 2011 regarding the increase of visibility in daytime for increased road safety.
The current Citroën DS3 model is under test for the 2011 World Rally Championship (WRC)
by the current world
champion Sébastien Loeb
.
Citroën have also produced several dramatic looking concept sports cars of late with the fully working Citroën Survolt
being badged as a DS hinting at this current sub-brands future intentions.
.
.
Citroën
Citroën is a major French automobile manufacturer, part of the PSA Peugeot Citroën group.Founded in 1919 by French industrialist André-Gustave Citroën , Citroën was the first mass-production car company outside the USA and pioneered the modern concept of creating a sales and services network that...
announced at the beginning of 2009 the development of a premium brand DS, for Different Spirit or Distinctive Series, to run in parallel to its mainstream cars. This new series of cars would initially start with the smallest of the three models that have been confirmed called the DS3 (Citroën DS3
Citroën DS3
The Citroën DS3 is a supermini, produced by French manufacturer Citroën from 2009. This is the first car in the new DS range from Citroën. It was first hinted by the concept car Citroën DS Inside. This range of vehicle shares no common feature with, and is in no way the successor to, the Citroën DS...
) in early 2010. The DS3 is very customisable with various roof colours that can contrast with the body panels and has been designed to compete head on with other premium models such as the MINI, Alfa Romeo MiTo
Alfa Romeo MiTo
The Alfa Romeo MiTo is a three door sporty supermini officially introduced on June 19, 2008, at Castello Sforzesco in Milan, with an international introduction at the British Motor Show in 2008. The car was available in all Alfa's major markets in stages from July...
and Audi A1
Audi A1
The Audi A1 is a supermini-class car launched by Audi at the 2010 Geneva Motor Show. Sales of the initial three door A1 model started in Germany in August 2010, with the United Kingdom following in November 2010...
.
Following this first model would be the DS4
Citroën DS4
The Citroën DS4 is the second model in the new premium sub-brand DS created by Citroën to run alongside its mainstream cars. Based upon the Citroën C4 II, but with more dramatic styling and chrome and leather used outside and inside respectively.The petrol engines that power the DS4 are a product...
and DS5
Citroën DS5
The Citroën DS5 is a compact executive car by French automaker Citroën that will go on sale across Europe in late 2011. It will be the third model in the new premium sub-brand DS and will run alongside its mainstream cars. The DS5 was revealed at the 2011 Shanghai Auto Show in April.The DS5 mixes...
in quick succession, both in 2011.
Though the three initial models are fundamentally based upon the Citroën models C3, C4 and C5 respectively, they are styled with significant differences and furnished both internally and externally with leather
Leather
Leather is a durable and flexible material created via the tanning of putrescible animal rawhide and skin, primarily cattlehide. It can be produced through different manufacturing processes, ranging from cottage industry to heavy industry.-Forms:...
and chrome
Chrome plating
Chrome plating, often referred to simply as chrome, is a technique of electroplating a thin layer of chromium onto a metal object. The chromed layer can be decorative, provide corrosion resistance, ease cleaning procedures, or increase surface hardness.-Process:A component to be chrome plated will...
. LED
Light-emitting diode
A light-emitting diode is a semiconductor light source. LEDs are used as indicator lamps in many devices and are increasingly used for other lighting...
Daytime running lamp
Daytime running lamp
A daytime running lamp is an automotive lighting device on the front of a roadgoing motor vehicle, installed in pairs, automatically switched on when the vehicle is moving forward, emitting white, yellow, or amber light to increase the conspicuity of the vehicle during daylight...
s are standard fixtures at the front and serve to distinguish these cars further from their mainstream counterparts as well as falling into line with all new European
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
car models from 2011 regarding the increase of visibility in daytime for increased road safety.
The current Citroën DS3 model is under test for the 2011 World Rally Championship (WRC)
World Rally Championship
The World Rally Championship is a rallying series organised by the FIA, culminating with a champion driver and manufacturer. The driver's world championship and manufacturer's world championship are separate championships, but based on the same point system. The series currently consists of 13...
by the current world
World
World is a common name for the whole of human civilization, specifically human experience, history, or the human condition in general, worldwide, i.e. anywhere on Earth....
champion Sébastien Loeb
Sébastien Loeb
Sébastien Loeb is a French rally driver currently driving for the Citroën World Rally Team in the World Rally Championship...
.
Citroën have also produced several dramatic looking concept sports cars of late with the fully working Citroën Survolt
Citroën Survolt
Citroën Survolt is a concept electric racing car produced by Citroën and presented at the 2010 Geneva Motor Show.-Overview:The Survolt is a small-sized racing car based on the concept car REVOLTe presented at the 2009 Frankfurt Motor Show...
being badged as a DS hinting at this current sub-brands future intentions.
.
.