Craven "A" is a brand

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 of cigarette

Cigarette

A cigarette is a small roll of finely cut tobacco leaves wrapped in a cylinder of thin paper for smoking. The cigarette is ignited at one end and allowed to smoulder; its smoke is inhaled from the other end, which is held in or to the mouth and in some cases a cigarette holder may be used as well...

 which were made in Canada

Canada

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

, Jamaica

Jamaica

Jamaica is an island nation of the Greater Antilles, in length, up to in width and 10,990 square kilometres in area. It is situated in the Caribbean Sea, about south of Cuba, and west of Hispaniola, the island harbouring the nation-states Haiti and the Dominican Republic...

, Vietnam

Vietnam

Vietnam – sometimes spelled Viet Nam , officially the Socialist Republic of Vietnam – is the easternmost country on the Indochina Peninsula in Southeast Asia. It is bordered by China to the north, Laos to the northwest, Cambodia to the southwest, and the South China Sea –...

, and North Korea

North Korea

The Democratic People’s Republic of Korea , , is a country in East Asia, occupying the northern half of the Korean Peninsula. Its capital and largest city is Pyongyang. The Korean Demilitarized Zone serves as the buffer zone between North Korea and South Korea...

. The cigarettes exhibit the English-style flavor of a Virginia-tobacco dominant blend, with that plant's attendant nutty sweetness. The cigarette was named after the third Earl of Craven

Earl of Craven

Earl of Craven, in the County of York, is a title that has been created twice, once in the Peerage of England and once in the Peerage of the United Kingdom. The first creation came in the Peerage of England in 1664 in favour of the soldier William Craven, the eldest son of Sir William Craven, Lord...

 in 1860.

Craven A's were a favourite cigarette during World War II. In Vietnam, Craven A is one of most popular brands, especially in the southern part of the country.

The 'plain' version of the cigarette was unusual in that, instead of merely lacking a filter, there was at one end a cork tip in place of the paper.

The Craven A brand has in recent times been closely associated with a number of entertainment events in Canada. Amongst these has been the "Just for Laughs

Just for Laughs

Just for Laughs is a comedy festival held each July in Montreal, Quebec, founded in 1983. It is the largest international comedy festival in the world.- Information :...

" Canadian Comedy Tour in March 1999.

Brand

The Craven A brand is owned by Rothmans, Benson & Hedges

Rothmans, Benson & Hedges

Rothmans, Benson & Hedges Inc. is a Canadian manufacturer and distributor of tobacco products. It was formed by the merger of the Canadian units of Rothmans International and Benson & Hedges, owned by Philip Morris. When British American Tobacco bought Rothmans in 1999, it spun off its 60% share...

 Inc (RBH), which also owns or otherwise controls a wide variety of cigarette brands.

Craven A was the chosen cigarette brand (which were specifically known for being corked-tipped at a time before cigarettes had filters) of Mohammad Ali Jinnah, the founder of Pakistan

Pakistan

Pakistan , officially the Islamic Republic of Pakistan is a sovereign state in South Asia. It has a coastline along the Arabian Sea and the Gulf of Oman in the south and is bordered by Afghanistan and Iran in the west, India in the east and China in the far northeast. In the north, Tajikistan...

, and according to his sister Miss Fatima Jinnah

Fatima Jinnah

Fatima Jinnah , was one of the figurative and pioneering woman figure in Pakistan Movement and was the younger sister of Muhammad Ali Jinnah, the founder of Pakistan. An active political figure in the movement for independence from the British Raj, she is commonly known in Pakistan as Khātūn-e...

, as she mentions in her book "My Brother", he was a heavy smoker who used to smoke fifty Craven A's a day. In his last days when he got seriously ill and was at a sick leave in Quetta, Baluchistan, he was requested by his doctor, Col. Illahi Buksh not to smoke. As he reagained some health, Mr. Jinnah took permission from Mr. Buksh to smoke, being very fond of it. The doctor then allowed him one (1) cigarette a day but not to inhale. However, when he came the next day, he saw five cigarette butt ends in the ashtray and gave an inquiring look at Mr. Jinnah, who said with a smile, "Yes, Doctor, I smoked five . . . . . . But I didn't inhale." And he laughed, happy as a child.

Craven A is part of the RBH "premium brand strategy", principally within the Canadian market; however, the brand has experienced "long-term declines in market share", in part due to the elimination of all sponsorship activities in Canada in October 2003.

Craven "A" is Jamaica's favourite brand of cigarette and a famous Jamaican artist Vybz Kartel

Vybz Kartel

Adidja Palmer , better known as Vybz Kartel, is a Jamaican dancehall artist, songwriter and businessman. He has many nicknames, including Addi Teacher and Gaza Emperor.-Biography:...

mentions it in some of his songs such as "di way we roll".