"Cookies &" is a brand of cookie

Cookie

In the United States and Canada, a cookie is a small, flat, baked treat, usually containing fat, flour, eggs and sugar. In most English-speaking countries outside North America, the most common word for this is biscuit; in many regions both terms are used, while in others the two words have...

 treats from Mars, Incorporated

Mars, Incorporated

Mars, Incorporated is a worldwide manufacturer of confectionery, pet food, and other food products with US$30 billion in annual sales in 2010, and is ranked as the 5th largest privately held company in the United States by Forbes. Headquartered in McLean, unincorporated Fairfax County, Virginia,...

. In the United Kingdom and Ireland, Cookies & was sold as "Bisc &".
It consists of cookies coated in chocolate

Chocolate

Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...

 with added toppings (i.e. M&Ms, Snickers

Snickers

Snickers is a brand name chocolate bar made by Mars, Incorporated. It consists of peanut nougat topped with roasted peanuts and caramel, enrobed in milk chocolate. Snickers has annual global sales of $2 billion....

, Milky Way

Milky Way bar

The Milky Way bar is a chocolate bar distributed by the Mars confectionery company. The American version of the Milky Way bar is made of chocolate-malt nougat topped with caramel and covered with milk chocolate and is very similar to the Mars bar sold in other countries...

, and Twix

Twix

Twix is a chocolate bar made by Mars, Inc., consisting of a biscuit finger, topped with caramel and coated in milk chocolate. Being somewhat smaller in width than other confectionery bars, Twix bars are typically packaged in pairs...

.) "Cookies &" were introduced in 2002
to appeal to the 18–46 years old target market

Target market

A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy...

.

Discontinued

Because of their success of the cookie bar, there is a cult following

Cult following

A cult following is a group of fans who are highly dedicated to a specific area of pop culture. A film, book, band, or video game, among other things, will be said to have a cult following when it has a small but very passionate fan base...

. Cookies & joined a number of confectionery

Confectionery

Confectionery is the set of food items that are rich in sugar, any one or type of which is called a confection. Modern usage may include substances rich in artificial sweeteners as well...

items discontinued by Mars, Incorporated shortly after disappointing
sales.