ClearRx is a trademark

Trademark

A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...

 for a design for prescription drug

Prescription drug

A prescription medication is a licensed medicine that is regulated by legislation to require a medical prescription before it can be obtained. The term is used to distinguish it from over-the-counter drugs which can be obtained without a prescription...

 packaging, designed by design student Deborah Adler as a thesis project

Thesis

A dissertation or thesis is a document submitted in support of candidature for an academic degree or professional qualification presenting the author's research and findings...

 and adopted by Target Corporation

Target Corporation

Target Corporation, doing business as Target, is an American retailing company headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States, behind Walmart. The company is ranked at number 33 on the Fortune 500 and is a component of the Standard & Poor's...

 (with refinements by industrial designer

Industrial design

Industrial design is the use of a combination of applied art and applied science to improve the aesthetics, ergonomics, and usability of a product, but it may also be used to improve the product's marketability and production...

 Klaus Rosburg) for use in their in-store pharmacies

Pharmacy

Pharmacy is the health profession that links the health sciences with the chemical sciences and it is charged with ensuring the safe and effective use of pharmaceutical drugs...

. The design is an attempt to clarify certain difficult aspects common to most prescription bottles.

Vials have a distinctive rounded-wedge shape and are designed to stand on their caps, with the label folding over the top of the bottle, where the name of the drug is printed in large print for easy identification. A cutout on the back of the bottle includes space for a data card describing the effects and risks of the medication. Fundamental to the design is a colored rubber ring that serves as a color code

Color code

A color code is a system for displaying information by using different colors. Color codes are often difficult for color blind and blind people to interpret....

 so different members of a household can distinguish their individual prescriptions. An overall priority is given to distinguishability; the most important information (patient name, drug name, instructions) are placed prominently on the upper half of the label.

Liquid medicine bottles are not quite as distinctive, but feature a spill proof cap coupled with a dosing syringe

Syringe

A syringe is a simple pump consisting of a plunger that fits tightly in a tube. The plunger can be pulled and pushed along inside a cylindrical tube , allowing the syringe to take in and expel a liquid or gas through an orifice at the open end of the tube...

 that is claimed to be more accurate than spoon dispensing. The liquid medicine bottles also feature the color-coded ring around the neck.

Other innovations include revised warning symbols

Warning symbols

Warning symbols are mainly graphic images which identify a dangerous object or place. Warning symbols are used in many places in lieu of or addition to written warnings as they are quickly recognized and more universally understood .-List of warning...

and labels and a small magnifying strip that can be inserted into the side of the bottle for customers with visual impairments.