Chronic Tacos
Encyclopedia
Chronic Tacos is an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 restaurant
Restaurant
A restaurant is an establishment which prepares and serves food and drink to customers in return for money. Meals are generally served and eaten on premises, but many restaurants also offer take-out and food delivery services...

 chain
Chain store
Chain stores are retail outlets that share a brand and central management, and usually have standardized business methods and practices. These characteristics also apply to chain restaurants and some service-oriented chain businesses. In retail, dining and many service categories, chain businesses...

 based in San Clemente, California
San Clemente, California
San Clemente is a city in Orange County, California. The population was 63,522 at the 2010 census. Located on the California Coast, midway between Los Angeles and San Diego at the southern tip of the county, it is known for its ocean, hill, and mountain views, a pleasant climate and its Spanish...

, specializing in Mexican-style food. It uses a third-generation recipe for its tacos and because of the assembly line
Assembly line
An assembly line is a manufacturing process in which parts are added to a product in a sequential manner using optimally planned logistics to create a finished product much faster than with handcrafting-type methods...

 nature of the preparation process, it has been referred to as a "Mexican Subway
Subway (restaurant)
Subway is an American restaurant franchise that primarily sells submarine sandwiches and salads. It is owned and operated by Doctor's Associates, Inc. . Subway is one of the fastest growing franchises in the world with 35,519 restaurants in 98 countries and territories as of October 25th, 2011...

".

History

Chronic Tacos was founded in 2001 by Randy Wyner and Dan Biello. Wyner, started a shop in Newport Beach, California
Newport Beach, California
Newport Beach, incorporated in 1906, is a city in Orange County, California, south of downtown Santa Ana. The population was 85,186 at the 2010 census.The city's median family income and property values consistently place high in national rankings...

, because he was "tired of biking so far to find a good taco
Taco
A taco is a traditional Mexican dish composed of a corn or wheat tortilla folded or rolled around a filling. A taco can be made with a variety of fillings, including beef, chicken, seafood, vegetables and cheese, allowing for great versatility and variety...

." Neither of the two had experience in the restaurant industry, so Wyner enlisted the help of a Mexican-American friend who was able to provide him with an authentic family recipe. In April 2006, with the help of Dan's brother Mike Biello, Chronic Tacos Enterprises was formed. The first franchise opened in San Clemente, California. There are roughly 37 restaurants present in California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

, Arizona
Arizona
Arizona ; is a state located in the southwestern region of the United States. It is also part of the western United States and the mountain west. The capital and largest city is Phoenix...

, Nevada
Nevada
Nevada is a state in the western, mountain west, and southwestern regions of the United States. With an area of and a population of about 2.7 million, it is the 7th-largest and 35th-most populous state. Over two-thirds of Nevada's people live in the Las Vegas metropolitan area, which contains its...

 and British Columbia
British Columbia
British Columbia is the westernmost of Canada's provinces and is known for its natural beauty, as reflected in its Latin motto, Splendor sine occasu . Its name was chosen by Queen Victoria in 1858...

.

In 2010, on the wave of success in an economic downturn, a franchise store was opened by professional skater and Jackass
Jackass (TV series)
jackass is an American reality series, originally shown on MTV from 2000 to 2002, featuring people performing various dangerous, crude, ridiculous, self-injuring stunts and pranks...

 star Jason Acuña
Jason Acuña
Jason Acuña , also known as Wee-Man, is an American TV host and actor. He is one of the stars of Jackass on MTV and the host of NESN's skateboarding show 54321. Acuña has achondroplasia, a form of dwarfism, and is tall...

. The shop, located in Redondo Beach, California
Redondo Beach, California
Redondo Beach is one of the three Beach Cities located in Los Angeles County, California, United States. The population was 66,748 at the 2010 census, up from 63,261 at the 2000 census. The city is located in the South Bay region of the greater Los Angeles area.Redondo Beach was originally part of...

, is named Wee Man's Chronic Taco after Acuña's own nickname which was given to him because of his small stature.

Because of Acuna's partial ownership, he made a brief promotion of the chain in Jackass 3D
Jackass 3D
Jackass 3D is a 2010 American 3D comedy film and the fourth film in the Jackass series. It was released on October 15, 2010 by Paramount Pictures and MTV Films to American theaters and marked the 10th anniversary of the franchise, which started in 2000...

.

Name and menu items

Although named for Ryder's existing clothing line Chronic Enterprises, Chronic Tacos' name is derived from the usage of the word "chronic" in reference to marijuana
Cannabis (drug)
Cannabis, also known as marijuana among many other names, refers to any number of preparations of the Cannabis plant intended for use as a psychoactive drug or for medicinal purposes. The English term marijuana comes from the Mexican Spanish word marihuana...

, which is used to describe a strain that a user finds to be particularly "good". Other references to the usage of marijuana can be seen on the menu with items such as "fatty
Joint (cannabis)
Joint is a slang term for a cigarette rolled using cannabis. Rolling papers are the most common rolling medium among industrialized countries, however brown paper, cigarettes with the tobacco removed, and newspaper are commonly used in developing countries. Modern papers are now made from a wide...

 tacos" and suggestions on how to "pack a tostada
Tostada
Tostada is a Spanish word which literally means "toasted". It is used in Latin America to name several different traditional local dishes which have in common the fact they are toasted or use a toasted ingredient as the main base of their preparation. There is a gender difference between "tostada"...

 bowl".
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