Chessie (railroad mascot)
Encyclopedia
Chesapeake and Ohio Railway
The Chesapeake and Ohio Railway was a Class I railroad formed in 1869 in Virginia from several smaller Virginia railroads begun in the 19th century. Led by industrialist Collis P...
. Derived from an etching by Viennese artist Guido Gruenwald, the image first appeared in an advertisement in the September 1933 issue of Fortune magazine with the slogan "Sleep Like a Kitten and Wake Up Fresh as a Daisy in Air-Conditioned Comfort".
When the ad generated a positive response, the railroad developed an advertising campaign around the image and chose the name Chessie as a derivation of the railroad's name. The promotion proved widely popular and, in addition to national print advertising, grew to include calendars, clothing, and even two children's books about the character. Chessie acquired two kittens named "Nip" and "Tuck" in 1935, as well as a mate named "Peake" in 1937. During World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...
, the Chessie character was used to promote War Bonds and support for the war effort, depicted as working on the home front
Home front
Home front is the informal term commonly used to describe the civilian populace of the nation at war as an active support system of their military....
to support Peake, who was off to war. The Chessie image continued to appear in advertising until 1971 when passenger train travel was consolidated under Amtrak
Amtrak
The National Railroad Passenger Corporation, doing business as Amtrak , is a government-owned corporation that was organized on May 1, 1971, to provide intercity passenger train service in the United States. "Amtrak" is a portmanteau of the words "America" and "track". It is headquartered at Union...
.
When in 1972 the C&O merged with the Baltimore and Ohio Railroad
Baltimore and Ohio Railroad
The Baltimore and Ohio Railroad was one of the oldest railroads in the United States and the first common carrier railroad. It came into being mostly because the city of Baltimore wanted to compete with the newly constructed Erie Canal and another canal being proposed by Pennsylvania, which...
and Western Maryland Railway
Western Maryland Railway
The Western Maryland Railway was an American Class I railroad which operated in Maryland, West Virginia, and Pennsylvania. It was primarily a coal hauling and freight railroad, with a small passenger train operation. The WM became part of the Chessie System in 1973 and ceased operating its lines...
, the newly formed company was named the Chessie System
Chessie System
Chessie System, Inc. was a holding company that owned the Chesapeake and Ohio Railway , the Baltimore and Ohio Railroad , the Western Maryland Railway , and several smaller carriers. It was incorporated in Virginia on February 26, 1973, and it acquired the C&O on June 15...
after the popular image and adopted the "Ches-C" logo, which incorporated the silhouette of the kitten into the "C" of the railroad's name. The Chessie System later merged with other railroads to become the CSX Corporation
CSX Corporation
CSX Corporation was formed in 1980 by the merger of Chessie System and Seaboard Coast Line Industries and eventually merged the various railroads owned by those predecessors into a single line that became known as CSX Transportation. Based in Richmond, Virginia, USA after the merger, in 2003...
. Though the Chessie logo is no longer found in advertising and was phased out of usage on trains, Chessie is still the mascot of the CSX Corporation, and there are many examples of rolling stock that still feature the kitten logo, having yet to be repainted.