Cherry Beach Sound
Encyclopedia
Cherry Beach Sound is a recording studio in the Port Lands of Toronto
, Canada
at 33 Villiers Street. It is in Toronto's growing film district and is also a successful audio post-production house; TV, radio, and film commercials and or advertisements are often mixed in stereo or 5.1 surround sound.
, a local beach. The building that houses Cherry Beach Sound is called The Munition Factory, as it served as a munitions factory in the early 20th Century. Awarded with Mix's
"Best of 2005", Cherry Beach is a popular destination for artists and continues to attract entertainers such as 50 Cent
, who filmed his 2005 drama Get Rich Or Die Tryin' at one of its studios. Other notable musicians who have recently recorded at Cherry Beach include Drake
, Keri Hilson
, Wyclef Jean
, Trey Songz
, Saukrates
, Usher
, Timbaland
, Ludacris
The Jonas Brothers and American Idol finalist Jason Castro.
In January 2006, at around 6:30 AM, Cherry Beach Sound was hit by a Gray Line
bus which lodged 3 metres into the building and damaged support columns. To prevent the building from collapsing and to clean up fuel spill, structural engineers and a hazardous materials team were sent to handle the situation. There were no passengers on the bus and the driver escaped with minor injuries. The bus penetrated the building, destroying the front facade and damaging an interior main wall, requiring serious repair. The bus came to rest just inches from the studio's recently constructed Control Room A, fortunately no one was in the building at the time. Soon after, the building was completely repaired and carried on business as normal.
Cherry Beach Sound has two control rooms, one of which houses a large Solid State Logic
console, and the other of which uses a Digidesign D CONTROL Icon console. Both control rooms are wired to the studio's live floor, and were designed and acoustically treated by Martin Pilchner. Control Room A is a one of a kind studio as it is the only studio in Canada with soffit-mounted Genelec monitors and 5.1 surround sound capability.. The website of Pilchner-Schoustal International states: "A notable feature of the design is the extremely large front window which engages the control room to the studio. Four separate layers of laminated glass take up over 6 feet of depth and run over 21 feet long including two 30 degree miters per layer. The window also splays upward toward the studio space, and as such incorporated an enormous amount of glass." Cherry Beach Sound utilizes the latest modern technologies such as Source-Connect, an array of Genelec
monitors, a 56-channel SSL console, Neve and Manley pre-amps and compressors, a Yamaha C7 Grand piano, and a large lot of mics including the Neumann U 87, Neumann U 89, AKG C 414 EB, Sennheiser MD 421, and many more.
Toronto
Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...
, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
at 33 Villiers Street. It is in Toronto's growing film district and is also a successful audio post-production house; TV, radio, and film commercials and or advertisements are often mixed in stereo or 5.1 surround sound.
History
Cherry Beach Sound was founded in 1982 by Carman "Big Jeezy" Guerrieri, who continues to operate the studio today. The name references Cherry BeachCherry Beach
Cherry Beach is a lakeside park located at the foot of Cherry Street just south of Unwin Avenue in Toronto, Ontario, Canada. It is on Toronto's outer harbour just east of the Eastern Gap....
, a local beach. The building that houses Cherry Beach Sound is called The Munition Factory, as it served as a munitions factory in the early 20th Century. Awarded with Mix's
Mix (magazine)
Mix magazine is a periodical billing itself as "the world's leading magazine for the professional recording and sound production technology industry". The magazine is distributed in 94 countries....
"Best of 2005", Cherry Beach is a popular destination for artists and continues to attract entertainers such as 50 Cent
50 Cent
Curtis James Jackson III , better known by his stage name 50 Cent, is an American rapper, entrepreneur, investor, record producer, and actor. He rose to fame with the release of his albums Get Rich or Die Tryin and The Massacre . Get Rich or Die Tryin has been certified eight times platinum by...
, who filmed his 2005 drama Get Rich Or Die Tryin' at one of its studios. Other notable musicians who have recently recorded at Cherry Beach include Drake
Drake (entertainer)
Aubrey Drake Graham , who records under the mononym Drake, is a Canadian recording artist and actor. He originally became known for playing Jimmy Brooks on the television series Degrassi: The Next Generation....
, Keri Hilson
Keri Hilson
Keri Lynn Hilson is an American R&B singer-songwriter. Born and raised in Decatur, Georgia, Hilson began her music career as a songwriter, penning tracks for several artists in the mid-2000s as part of the five-person production and songwriting team, The Clutch...
, Wyclef Jean
Wyclef Jean
Wyclef Jean is a Haitian musician, record producer, and politician. At age nine, Jean moved to the United States with his family and has spent much of his life in the country...
, Trey Songz
Trey Songz
Tremaine "Trey" Aldon Neverson , better known by his stage name Trey Songz, is an American singer-songwriter, rapper, record producer and actor. His debut album, I Gotta Make It, was released in 2005, while his second album, Trey Day, was released in 2007...
, Saukrates
Saukrates
Karl Amani Wailoo , better known by his stage name Saukrates , is a Canadian rapper, singer, and record producer of Guyanese descent. He is the co-founder of Capitol Hill Music, and lead singer of hip-hop/R&B group Big Black Lincoln...
, Usher
Usher (entertainer)
Usher Terry Raymond IV , who performs under the mononym Usher, is an American singer-songwriter, and actor. He is considered around the world to be the reigning King of R&B. Usher rose to fame in the late 1990s with the release of his second album My Way, which spawned his first Billboard Hot 100...
, Timbaland
Timbaland
Timothy Zachery Mosley , better known by his stage name Timbaland, is an American record producer, songwriter and rapper....
, Ludacris
Ludacris
Christopher Brian Bridges , better known by his stage name Ludacris, is an American rapper and actor. Along with his manager, Chaka Zulu, Ludacris is the co-founder of Disturbing tha Peace, an imprint distributed by Def Jam Recordings...
The Jonas Brothers and American Idol finalist Jason Castro.
Bus crash
Gray Coach
Gray Coach was an inter-city bus line based in Toronto, Ontario, from 1927 to 1991.-Overview and history:Gray Coach Lines was a suburban bus operator founded in 1927 by the Toronto Transportation Commission. From 1927 to the 1930s, Gray Coach acquired numerous and smaller competitors in the Greater...
bus which lodged 3 metres into the building and damaged support columns. To prevent the building from collapsing and to clean up fuel spill, structural engineers and a hazardous materials team were sent to handle the situation. There were no passengers on the bus and the driver escaped with minor injuries. The bus penetrated the building, destroying the front facade and damaging an interior main wall, requiring serious repair. The bus came to rest just inches from the studio's recently constructed Control Room A, fortunately no one was in the building at the time. Soon after, the building was completely repaired and carried on business as normal.
Renovation
In January 2005, a considerable amount was invested in the renovation and addition of a new state-of-the-art studio to Cherry Beach. The new studio, Control Room A, was designed by Martin Pilchner of renowned facility designers Pilchner-Schoustal International and includes four Genelec 1034B monitors, a Genelec 1034BC in the center-speaker position and a Genelec 7073A sub installed beneath the 56-input SSL6000 console in Cherry Beach's newly designed control room. Carman Guerrieri, owner of Cherry Beach states that the studio's new 5.1 array: "is capable of producing the fullrange of musical audio to the threshold of feeling at both the frequency extreme—19 Hz at the bottom end—and at the amplitude extreme—over 125 dB SPL per unit. It's quite remarkable."Studios/Equipment
Cherry Beach Sound has two control rooms, one of which houses a large Solid State Logic
Solid State Logic
Solid State Logic is a manufacturer of high-end mixing consoles and recording studio hardware headquartered in Begbroke, Oxfordshire, UK.- Company information :...
console, and the other of which uses a Digidesign D CONTROL Icon console. Both control rooms are wired to the studio's live floor, and were designed and acoustically treated by Martin Pilchner. Control Room A is a one of a kind studio as it is the only studio in Canada with soffit-mounted Genelec monitors and 5.1 surround sound capability.. The website of Pilchner-Schoustal International states: "A notable feature of the design is the extremely large front window which engages the control room to the studio. Four separate layers of laminated glass take up over 6 feet of depth and run over 21 feet long including two 30 degree miters per layer. The window also splays upward toward the studio space, and as such incorporated an enormous amount of glass." Cherry Beach Sound utilizes the latest modern technologies such as Source-Connect, an array of Genelec
Genelec
Genelec, founded in 1978 by Ilpo Martikainen and based in Iisalmi, Finland, is a manufacturer of active loudspeaker systems especially for professional studio recording, mixing and mastering applications as well as in broadcast and movie production...
monitors, a 56-channel SSL console, Neve and Manley pre-amps and compressors, a Yamaha C7 Grand piano, and a large lot of mics including the Neumann U 87, Neumann U 89, AKG C 414 EB, Sennheiser MD 421, and many more.
The Munitions Factory
The building that contains Cherry Beach Sound, The Munitions Factory, houses several other companies such as Theta, Zero Fractal, Impact Films, Cherry Beach School of Music, Pro Rehearsal and Backline, Jam Van Inc., Sprinting Local Couriers, VisibleMedia, Karisma, Palmira and offers services such as rental of rehearsal spaces. The warehouse section of The Munitions Factory is used for storage, filming/photoshoots and construction of sets. The facility presently offers three video suites, eleven rehearsal rooms, a repair shop and a rental service for film and television production. The warehouse, originally built in 1911 has high ceilings that date back to its history as a munitions factory. The high ceilings were designed to allow explosions to rise high before hitting the ceiling and being forced to expand horizontally. This reduced the risk of injury in the event of munitions-related accidents. Today, the high ceilings make the warehouse a popular space for film shoots, large band rehearsals, and other events.Artists who have recorded at Cherry Beach Sound
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