Cartier Women's Initiative Awards
Encyclopedia
Created in 2006, the Cartier Women’s Initiative Awards are a joint partnership project initiated by Cartier
Cartier SA
Cartier S.A., commonly known as Cartier , is a French luxury jeweler and watch manufacturer. The corporation carries the name of the Cartier family of jewellers whose control ended in 1964 and who were known for numerous pieces including the "Bestiary" , the diamond necklace created for Bhupinder...

, the Women’s Forum, McKinsey & Company
McKinsey & Company
McKinsey & Company, Inc. is a global management consulting firm that focuses on solving issues of concern to senior management. McKinsey serves as an adviser to many businesses, governments, and institutions...

 and INSEAD
INSEAD
INSEAD is an international graduate business school and research institution. It has campuses in Europe , Asia , and the Middle East , as well as a research center in Israel...

 business school
Business school
A business school is a university-level institution that confers degrees in Business Administration. It teaches topics such as accounting, administration, economics, entrepreneurship, finance, information systems, marketing, organizational behavior, public relations, strategy, human resource...

 to encourage women entrepreneur
Entrepreneur
An entrepreneur is an owner or manager of a business enterprise who makes money through risk and initiative.The term was originally a loanword from French and was first defined by the Irish-French economist Richard Cantillon. Entrepreneur in English is a term applied to a person who is willing to...

s.

Five Laureates, one from each continent (Africa
Africa
Africa is the world's second largest and second most populous continent, after Asia. At about 30.2 million km² including adjacent islands, it covers 6% of the Earth's total surface area and 20.4% of the total land area...

, Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...

, Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

, Latin America
Latin America
Latin America is a region of the Americas where Romance languages  – particularly Spanish and Portuguese, and variably French – are primarily spoken. Latin America has an area of approximately 21,069,500 km² , almost 3.9% of the Earth's surface or 14.1% of its land surface area...

, North America
North America
North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...

) are honoured annually for the creativity
Creativity
Creativity refers to the phenomenon whereby a person creates something new that has some kind of value. What counts as "new" may be in reference to the individual creator, or to the society or domain within which the novelty occurs...

, financial sustainability and social impact
Social impact
In business and government policy, social impact refers to how the organization's actions affect the surrounding community.See also the psychological "Social impact theory". is also the name of a service provider to NGOs and international agencies....

 of their start-up businesses.

The prize includes coaching support for one full year, a US$ 20 000 grant
Grant (money)
Grants are funds disbursed by one party , often a Government Department, Corporation, Foundation or Trust, to a recipient, often a nonprofit entity, educational institution, business or an individual. In order to receive a grant, some form of "Grant Writing" often referred to as either a proposal...

, a trophy
Trophy
A trophy is a reward for a specific achievement, and serves as recognition or evidence of merit. Trophies are most often awarded for sporting events, from youth sports to professional level athletics...

 designed by Cartier as well as networking
Business networking
Business networking is a socioeconomic activity by which groups of like-minded businesspeople recognize, create, or act upon business opportunities. A business network is a type of social network whose reason for existing is business activity...

 and visibility opportunities.

History of the Awards

In 2005, Cartier supported the very first edition of the Women's Forum for the Economy and Society
Women's Forum for the Economy and Society
The Women’s Forum for the Economy and Society was created in 2005 by Aude Zieseniss de Thuin. It aims to promote women’s vision on the key social and economic issues of our times...

, an international gathering designed to promote women’s vision on issues of global relevance.

In 2006, Cartier and the Women’s Forum joined forces with McKinsey & Company and INSEAD business school to create the Cartier Women’s Initiative Awards that aim to support female entrepreneurs through mentoring
Mentoring
Mentorship refers to a personal developmental relationship in which a more experienced or more knowledgeable person helps a less experienced or less knowledgeable person....

, funding
Funding
Funding is the act of providing resources, usually in form of money , or other values such as effort or time , for a project, a person, a business or any other private or public institutions...

, networking opportunities and media visibility.

The very first Laureates were awarded in 2007. Since the creation of the Award, 15 entrepreneurs have received the Cartier Women’s Initiative Awards.

The competition

Phase I - Three Finalists from each of the five regions (Africa, Asia, Europe, Latin America and North America) are selected in the first round of the competition in June. These 15 Finalists receive coaching to move to the next phase where they submit a detailed business plan
Business plan
A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals....

 and defend their projects verbally in front of the Jury.

Phase II - The nomination of the five Laureates takes place in October during an Awards Ceremony held at the Annual Global Meeting of the Women’s Forum in Deauville
Deauville
Deauville is a commune in the Calvados département in the Basse-Normandie region in northwestern France.With its racecourse, harbour, international film festival, marinas, conference centre, villas, Grand Casino and sumptuous hotels, Deauville is regarded as the "queen of the Norman beaches" and...

.

The Finalists and Laureates are selected by regional juries composed of entrepreneurs, economist
Economist
An economist is a professional in the social science discipline of economics. The individual may also study, develop, and apply theories and concepts from economics and write about economic policy...

s, business men and women, entrepreneurship
Entrepreneurship
Entrepreneurship is the act of being an entrepreneur, which can be defined as "one who undertakes innovations, finance and business acumen in an effort to transform innovations into economic goods". This may result in new organizations or may be part of revitalizing mature organizations in response...

advocates etc. They are chosen on the basis of their entrepreneurial experience, their business achievements and their commitment to the support of women entrepreneurs. The Jury's involvement is long-term and voluntary.

The coaching of the Finalists and Laureates is conducted by Cartier managers, McKinsey consultants, INSEAD alumni and INSEAD MBA students.

Women of any nationality, industry and country may apply from October every year to March of the next year.

Past Laureates

2010

Africa: Ann Kihengu, Prian, Tanzania

Asia: Gouthami, Travel Another India, India

Europe: Wendy McMillan, Who to Ask?, United Kingdom

Latin America: Valentina Peroni, Nutribaby, Argentina

North America: Birame Sock, Third Solutions, United States

2009

Africa: Jife Williams and Adeola Asabia, MN Environmental Services, Nigeria

Asia: Kimberley Ong, AlgaVentures, Philippines

Europe: Kristin Pétursdóttir and Halla Tómasdóttir, Audur Capital, Iceland

Latin America: Rosario Monteverde and Magdalena Rodríguez, PRO Internacional, Uruguay

North America: Una Ryan, Waltham Technologies, United States

2008

Africa: Mame Diene, Karistal, Senegal

Asia: Renee King, Tamang Timpla Food Inc., Philippines

Europe: Laura Chicurel, Chicurela, United Kingdom

Latin America: Cynthia Guy, Instituto de Implantes Cocleares, Panama

North America: Mona S. Jhaveri, Foligo Therapeutics, United States

2007

Africa: Lucie Avoaka, Santa Maria Medical Center, Côte d’Ivoire

Asia: Nandini Pandhi and Yasmina McCarty, GreenMango, India

Europe: Bettina Götzenberger, Lomaslegal, Spain

Latin America: Antonia Sanin, The Globe, Colombia

North America: Angel Chang, Angel Chang LLC, United States

External links

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