Candy (company)
Encyclopedia
Candy is an Italian
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

 company based in Brugherio
Brugherio
Brugherio is a comune in the Province of Monza and Brianza in the Italian region Lombardy, located about 14 km northeast of Milan...

, near Milan
Milan
Milan is the second-largest city in Italy and the capital city of the region of Lombardy and of the province of Milan. The city proper has a population of about 1.3 million, while its urban area, roughly coinciding with its administrative province and the bordering Province of Monza and Brianza ,...

, which manufactures domestic appliances.

Early history

Candy Group is an Italian privately-owned (the Fumagalli family) multi-brand group of companies, among the world leaders in the household appliance industry: washing machines, dishwasher
Dishwasher
A dishwasher is a mechanical device for cleaning dishes and eating utensils. Dishwashers can be found in restaurants and private homes.Unlike manual dishwashing, which relies largely on physical scrubbing to remove soiling, the mechanical dishwasher cleans by spraying hot water, typically between ...

s, dryers, refrigerator
Refrigerator
A refrigerator is a common household appliance that consists of a thermally insulated compartment and a heat pump that transfers heat from the inside of the fridge to its external environment so that the inside of the fridge is cooled to a temperature below the ambient temperature of the room...

s, freezers, cookers and oven, both built-in and free-standing. Its personnel count reached 7,000-plus at year’s end 2008, of whom about 80% are outside Italy.

Headquarters are in Brugherio, near Milano (Italy). Branch offices and fully owned subsidiaries are 40 worldwide. Manufacturing sites are in Italy, France, Spain, Czech Republic, Russia, China, Turkey and Uzbekistan.

The Group operates through two international brands, Candy and Hoover, and the national ones: Rosières, Iberna, Jinling, Otsein, Süsler, Vyatka, Zerowatt, Hoover-Helkama, Hoover-Grepa
.
Back in 1945, the Eden Fumagalli Mechanical Workshop in Monza (a town north of Milan), manufacturers of precision machine instruments, designed the Model 50, the first all-Italian washing machine, which was launched officially at the Milan Trade Fair in 1946. In that same year, the Candy company was established out of the initial family business.

Right from the start, Candy washing machines became the protagonist of the development of Italian appliance market, expanding soon to the whole of Europe.

Innovation has always been the keyword at Candy: In the Sixties, the Automatic washing machine was launched. It was the first fully automatic one, designed and made in Italy on a new platform, which became the global standard for the product.

In 1966, the company entered product diversification presenting Stipomatic, an automatic dishwasher with two compartments. At the same time, the Superautomatic washing machine was launched. These two innovative products paved the way to the expansion of appliances into Italian families.

Acquisitions and sales

The growth strategy to face international competition and enter new markets has been built on innovation and diversification of the product range.
Acquisitions of brands and manufacturing facilities added up to this effort: La Sovrana, cookers (1970); Kelvinator
Kelvinator
Kelvinator is an appliance brand. It takes its name from William Thomson, 1st Baron Kelvin, who developed the concept of absolute zero and for whom the Kelvin temperature scale is named...

 Italia
(1971) and Kelvinator UK (1980), refrigerators; Zerowatt, washing machines and dryers (1985); Gasfire, built-in cooking appliances (1985); Rosières, a leading French brand in cooking and built-in (1987); Mayc-Otsein, Spain, top loading washing machine specialist (1992); Iberna, an Italian leading brand in fridges and freezers (1993).

1995 saw the acquisition of the Hoover European Appliances company, today the European (and Italian) leader in floor-care. The offer widened to large appliances, whose competitive positioning is at the top of the median band segment of the market. The Company subsequently ceased all UK manufacturing with the closure of factories which had each been operation for over half a century. The Wirral Merseyside Candy refrigeration plant was closed in 2002, the Cambuslang Glasgow Hoover Vacuum Cleaner plant in 2004 and finally in 2009 Candy closed the Merthyr Tydfil Hoover Washing Machine/ Tumble Dryer/ Dishwasher plant. These closures left over 800 employees without jobs who saw all UK manufacturing transferred to the Czech Republic, Far East and Turkey under both the Hoover and Candy brands.

Sixty years after the first washing machine, Candy Group acquired (2005) an established Russian brand in washing machine, Vyatka, and its manufacturing site Vesta in Kirov. In mid-2006, the Jinling washing machine brand was acquired in China, together with its industrial facilities, sales network, international operations. Early 2007 saw the acquisition of Doruk in Turkey, owner of the Süsler brand for cooking appliances. The industrial presence in Russia, China, Turkey also means a leading commercial foothold in these fast-growing markets.

In September 2007, an agreement was reached in the Nordic Region for acquiring the exclusive rights on the national brands Helkama and Grepa from Helkama Forste company in Finland. The ranges of appliances are offered dual-branded with Hoover.

At the end of 2008 the Uzbek-Italian Joint Venture Roison-Candy was established by the Uzbek Limited Liability Company Roison Electronics with partnership of Candy Group. New Company is specialized to produce various domestic appliances, in particular, refrigerators and laundry washers based on the cutting-edge technologies.

Formula One

As part of Candy's international expansion in the 1970s the company decided to enter the high-dollar world of Formula One
Formula One
Formula One, also known as Formula 1 or F1 and referred to officially as the FIA Formula One World Championship, is the highest class of single seater auto racing sanctioned by the Fédération Internationale de l'Automobile . The "formula" designation in the name refers to a set of rules with which...

. Midway through the 1979 season
1979 Formula One season
The 1979 Formula One season was the 30th season of FIA Formula One motor racing. It featured the 1979 World Championship of F1 Drivers and the 1979 International Cup for F1 Constructors which were contested concurrently over a fifteen round series which commenced on January 21, 1979, and ended on...

, Candy became the marquee sponsor for the Tyrrell
Tyrrell Racing
The Tyrrell Racing Organisation was an auto racing team and Formula One constructor founded by Ken Tyrrell which started racing in 1958 and started building its own cars in 1970. The team experienced its greatest success in the early 1970s, when it won three drivers' championships and one...

 team with drivers Jean-Pierre Jarier
Jean-Pierre Jarier
Jean-Pierre Jacques Jarier is a French Grand Prix racing driver, now retired. He was born at Charenton-le-Pont, near Paris, and is regarded as one of the finest drivers never to win a Grand Prix....

 and Didier Pironi
Didier Pironi
Didier Joseph Louis Pironi was a racing driver from France. During his career he competed in 72 Formula One World Championship Grands Prix, driving for Tyrrell , Ligier and Ferrari...

. Tyrrell enjoyed some success in 1979, finishing 4th in the Constructor's Championship, and Candy stayed on as the team's sponsor for the 1980 season
1980 Formula One season
The 1980 Formula One season was the 31st season of FIA Formula One motor racing. It featured the 1980 World Championship of Drivers and the 1980 International Cup for F1 Constructors which were contested concurrently from January 13 to October 5 over a fourteen race series...

. In 1981
1981 Formula One season
The 1981 Formula One season included the 32nd FIA Formula One World Championship season, which commenced on March 15, 1981, and ended on October 17 after fifteen races. Nelson Piquet won the Drivers' Championship, claiming the first of his three Formula One titles...

, Candy sponsored the Toleman
Toleman
Toleman Motosport was a Formula One constructor based in the UK. It was active between 1981 and 1985 and attended 70 Grands Prix.-Origins:In the 1970s, businessmen and motorsport fans Ted Toleman and Alex Hawkridge began their involvement in various car racing formulae in the UK. Ted was also noted...

 team and was also later involved with Ligier but eventually withdrew from F1.

Liverpool F.C.

Candy were the shirt sponsors of Liverpool F.C.
Liverpool F.C.
Liverpool Football Club is an English Premier League football club based in Liverpool, Merseyside. Liverpool has won eighteen League titles, second most in English football, seven FA Cups and a record seven League Cups...

 between 1988 and 1992, debuting in the 1988 FA Cup final
FA Cup Final 1988
The 1988 FA Cup Final took place on 14 May 1988 at Wembley Stadium. It was contested between Wimbledon, unfashionable and unfancied, and Liverpool, one of the dominant teams of the 1980s and newly-crowned league champions....

 which Liverpool lost to Wimbledon
Wimbledon F.C.
Wimbledon Football Club was an English professional association football club from Wimbledon, south-west London. Founded in 1889 as Wimbledon Old Central Football Club, the club spent most of its history in amateur and semi-professional non-League football before being elected to the Football...

, and remembered as the sponsors the last time Liverpool were League champions. Candy last appeared on a Liverpool shirt on 9 May 1992, when they defeated Sunderland
Sunderland A.F.C.
Sunderland Association Football Club is an English association football club based in Sunderland, Tyne and Wear who currently play in the Premier League...

 in the 1992 FA Cup final.

Present day

Today, Candy's appliances are known more through their continued marketing of the Hoover and Kelvinator brands. Hoover-branded washing machines are largely Candy designs and are made up from Candy components. As well as in Europe, Candy operates manufacturing facilities in China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

, Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...

, Turkey, Ivory Coast, Syria
Syria
Syria , officially the Syrian Arab Republic , is a country in Western Asia, bordering Lebanon and the Mediterranean Sea to the West, Turkey to the north, Iraq to the east, Jordan to the south, and Israel to the southwest....

, Nigeria
Nigeria
Nigeria , officially the Federal Republic of Nigeria, is a federal constitutional republic comprising 36 states and its Federal Capital Territory, Abuja. The country is located in West Africa and shares land borders with the Republic of Benin in the west, Chad and Cameroon in the east, and Niger in...

, United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

, Uzbekistan
Uzbekistan
Uzbekistan , officially the Republic of Uzbekistan is a doubly landlocked country in Central Asia and one of the six independent Turkic states. It shares borders with Kazakhstan to the west and to the north, Kyrgyzstan and Tajikistan to the east, and Afghanistan and Turkmenistan to the south....

, and Egypt
Egypt
Egypt , officially the Arab Republic of Egypt, Arabic: , is a country mainly in North Africa, with the Sinai Peninsula forming a land bridge in Southwest Asia. Egypt is thus a transcontinental country, and a major power in Africa, the Mediterranean Basin, the Middle East and the Muslim world...

.

As of 2006, Candy remains a family-owned company; Peppino Fumagalli is the Chairman of the Board.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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