Cake Financial was a free web-based financial services social network

Social network

A social network is a social structure made up of individuals called "nodes", which are tied by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.Social...

 for individual investors allowing members to share their real stock portfolios and performance with other members. The site was introduced publicly on 17 September 2007, at the TechCrunch40 Conference, by Founder and CEO, Steven Carpenter. The company also had a Cake Investment Club application on Facebook

Facebook

Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

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Cake had generated media coverage from a number of financial news outlets such as Forbes

Forbes

Forbes is an American publishing and media company. Its flagship publication, the Forbes magazine, is published biweekly. Its primary competitors in the national business magazine category are Fortune, which is also published biweekly, and Business Week...

, Kiplinger, BusinessWeek

BusinessWeek

Bloomberg Businessweek, commonly and formerly known as BusinessWeek, is a weekly business magazine published by Bloomberg L.P. It is currently headquartered in New York City.- History :...

 and Barron's.
Cake was backed by Alsop Louie Partners, as well as from angel investor

Angel investor

An angel investor or angel is an affluent individual who provides capital for a business start-up, usually in exchange for convertible debt or ownership equity...

s. CakeFinancial competed with other social investment and online finance sites including Motley Fool

Motley Fool

The Motley Fool is a multimedia financial-services company that provides financial solutions for investors through various stock, investing, and personal finance products. The Alexandria, Virginia-based private company was founded in July 1993 by co-chairmen and brothers David and Tom Gardner, and...

, Mint.com

Mint.com

Mint.com is a free web-based personal financial management service for the US and Canada created by entrepreneur Aaron Patzer. Mint originally provided account aggregation through a deal with Yodlee, but has since moved to using Intuit for connecting to accounts...

, Piqqem

Piqqem

Piqqem is an online stock selection service using a method of selection based on the Wisdom of Crowds.. It was launched in the fall of 2008 with angel funding from early-stage Apple investor Mike Markkula and Tellme Networks founder Mike McCue...

 and Covestor

Covestor

Covestor is an online Investment Management platform that allows you to mirror the real trades of successful individual or Professional Investors...

. The company was located in San Francisco, California

San Francisco, California

San Francisco , officially the City and County of San Francisco, is the financial, cultural, and transportation center of the San Francisco Bay Area, a region of 7.15 million people which includes San Jose and Oakland...

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As of 14 January 2010, the site discontinued operations.