Café Magazine is a monthly Swedish

Swedish language

Swedish is a North Germanic language, spoken by approximately 10 million people, predominantly in Sweden and parts of Finland, especially along its coast and on the Åland islands. It is largely mutually intelligible with Norwegian and Danish...

 men's magazine focused on fashion

Fashion

Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...

, style, and culture

Culture

Culture is a term that has many different inter-related meanings. For example, in 1952, Alfred Kroeber and Clyde Kluckhohn compiled a list of 164 definitions of "culture" in Culture: A Critical Review of Concepts and Definitions...

, including articles on food

Food

Food is any substance consumed to provide nutritional support for the body. It is usually of plant or animal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals...

, movies, fitness

Physical fitness

Physical fitness comprises two related concepts: general fitness , and specific fitness...

, sex

Sex

In biology, sex is a process of combining and mixing genetic traits, often resulting in the specialization of organisms into a male or female variety . Sexual reproduction involves combining specialized cells to form offspring that inherit traits from both parents...

, music

Music

Music is an art form whose medium is sound and silence. Its common elements are pitch , rhythm , dynamics, and the sonic qualities of timbre and texture...

, travel

Travel

Travel is the movement of people or objects between relatively distant geographical locations. 'Travel' can also include relatively short stays between successive movements.-Etymology:...

, sports, technology

Technology

Technology is the making, usage, and knowledge of tools, machines, techniques, crafts, systems or methods of organization in order to solve a problem or perform a specific function. It can also refer to the collection of such tools, machinery, and procedures. The word technology comes ;...

, and books. The magazine is comparable to U.S. publications such as Esquire

Esquire (magazine)

Esquire is a men's magazine, published in the U.S. by the Hearst Corporation. Founded in 1932, it flourished during the Great Depression under the guidance of founder and editor Arnold Gingrich.-History:...

 and GQ.

History

Café debuted in May 1990, aimed toward the new generation of metrosexual

Metrosexual

Metrosexual is a neologism derived from metropolitan and heterosexual coined in 1994 describing a man who spends a lot of time and money on shopping for his appearance...

 men. Initially, the magazine was published by now-defunct Rosenudde Publishing. In December 1991, the magazine was bough out by Hachette Sweden Ltd., a subsidiary of Hachetter Filipacchi Media

Hachette Filipacchi Médias

Hachette Filipacchi Médias, S.A. is a magazine publisher. It is a wholly owned subsidiary of Lagardère Media of France.- History :Hachette Filipacchi was founded by Louis Hachette in 1826 when he purchased the Librarie Brédif. Hachette was purchased by Matra in 1980, a firm associated with Ténot &...

.

Today, Café is the highest-selling men's magazine in Sweden with 180,000 readers monthly, 78% of which are men.

Covers

The first issue of Cafe featured professional soccer player Glenn Hysén

Glenn Hysén

Glenn Ingvar Hysén is a football manager and former player who played for leading Dutch, Italian and English clubs and won 68 caps for Sweden...

. Subsequent covers featured mostly male actors and sports figures such as Sean Connery

Sean Connery

Sir Thomas Sean Connery , better known as Sean Connery, is a Scottish actor and producer who has won an Academy Award, two BAFTA Awards and three Golden Globes Sir Thomas Sean Connery (born 25 August 1930), better known as Sean Connery, is a Scottish actor and producer who has won an Academy...

 and Mike Tyson

Mike Tyson

Michael Gerard "Mike" Tyson is a retired American boxer. Tyson is a former undisputed heavyweight champion of the world and holds the record as the youngest boxer to win the WBC, WBA and IBF world heavyweight titles, he was 20 years, 4 months and 22 days old...

. By the mid-nineties, the covers predominately featured women, mostly famous Swedish models.

Victoria Silvstedt

Victoria Silvstedt

Karen Victoria Silvstedt is a Swedish celebrity model, actress, singer, and television personality.-Background:Born in Skelleftehamn, Silvstedt was raised in a family of five in Bollnäs, having one older sister and one younger brother...

 has appeared on the magazines cover a total of 10 times and counting. Other notable celebrities who have frequently been featured on the cover are Izabella Scorupco

Izabella Scorupco

Izabella Scorupco is a Polish-Swedish actress and model, best known for her portrayal of Bond girl Natalya Simonova in the 1995 James Bond film GoldenEye.- Biography :...

, Anine Bing

Anine Bing

Anine Irmelin Bing is a Danish model/singer best known for appearances in Swedish men's magazines including four covers of Café Magazine. She is also known for her high profile relationship with footballer Anders Svensson....

, Pernilla Wahlgren

Pernilla Wahlgren

Pernilla Nina Elisabeth Wahlgren is a Swedish singer, actress and presenter. In 2004, she received the Ulla Billquist award.-Family:...

, Carolina Gynning

Carolina Gynning

Carolina Gynning Nilsson is a Swedish model, actress and television host. Gynning became especially well-known to the public after winning Big Brother 2004, and has since become a television host for shows such as Dagens Man, Idol 2007 and Förkväll.-Early life:Gynning was born in Malmö but grew up...

, Marie Serneholt

Marie Serneholt

Marie Eleonor Serneholt is a Swedish singer and former member of the Swedish pop band A*Teens. She was born in Stockholm, daughter of musician Ronnie Serneholt.-A*Teens :...

, and Emma Johnsson

Emma Johnsson

- Career :She first came to prominence after winning the 1999 Hawaiian Tropic bikini contest. Johnsson is also a Page Three Girl for the British tabloid, The Sun. She has also appeared in a commercial for TeliaSonera broadcast on TV in Norway and Finland....

.

Personnel

Editor-in-chief:
Jens Stenberg

Assistant Editor-in-chief:
Victoria Nelson

Redaktionschef:
Markus Kylén

Art director:
Joel Persson

Fashion Chief:
Daniel Lindström

Entertainment Editor:
Kristofer Ahlström

Editor:
Oskar Hammarkrantz

Fashion Editor:
Emine Sander

Layout:
David Berling

Expansion of the magazine

Due to its success in Sweden, the magazine has branched out to Finland

Finland

Finland , officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.Around 5.4 million people reside...

, with its large Swedish-speaking audience.

External links

• Cafe.se