Cadbury Snowflake is a chocolate

Chocolate

Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...

 bar manufactured by Cadbury

Cadbury Schweppes

Cadbury is a confectionery company owned by Kraft Foods and is the industry's second-largest globally after Mars, Incorporated. Headquartered in Uxbridge, London, United Kingdom, the company operates in more than 50 countries worldwide....

.

Launched in 2000, it is a crumbly flaked white chocolate inside covered in smooth milk chocolate. Weighing approximately 32 g, producing a small bite size bars, it is produced and sold countries such as the United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 and the Republic of Ireland

Republic of Ireland

Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...

.

Flakegate

Snowflake was promoted at the wedding of TV presenter Anthea Turner

Anthea Turner

Anthea Millicent Turner is an English television presenter and media personality.-Education:Turner was educated at the independent St. Dominic's High School in Hartshill, Stoke-on-Trent....

 and her husband Grant Bovey. Having agreed an exclusive deal for the photographs of the wedding reception to be published in OK! magazine in an exclusive £300,000 deal, pictures appeared which showed the couple (apparently) publicising Snowflake. OK! magazine issued the photo to the media with this caption: ANTHEA TURNER AND GRANT BOVEY exclusive OK! wedding photograph, enjoying Cadbury's new Snowflake. For the complete wedding coverage and a free Cadburys Snowflake, buy OK! magazine this weekend. OK! First for celebrity news. The Sun

The Sun (newspaper)

The Sun is a daily national tabloid newspaper published in the United Kingdom and owned by News Corporation. Sister editions are published in Glasgow and Dublin...

described it as 'the most sickening wedding photo ever'.

Turner received much bad publicity which damaged her career, and the incident is now referred to as Flakegate.