"Bye Now!" is a song by Japanese/Korean musician Iconiq, and the lead promotional track from her debut album, Change Myself

Change Myself

Change Myself is Japanese pop musician Iconiq's debut album, released on March 10, 2010. The album was initially planned for a February 24 release, however postponed for two weeks.-Background:...

, released in March 2010. It was widely played at radio stations during the album's release, peaking at #8 on the Billboard

Billboard (magazine)

Billboard is a weekly American magazine devoted to the music industry, and is one of the oldest trade magazines in the world. It maintains several internationally recognized music charts that track the most popular songs and albums in various categories on a weekly basis...

Japan Hot 100

Japan Hot 100

The Japan Hot 100 is a music singles chart in Japan. It is compiled by Billboard and Hanshin Contents Link ever since February 2008. The chart is updated every Wednesday at billboard-japan.com and every Thursday at billboard.com ....

. The song was later featured on her extended play

Extended play

An EP is a musical recording which contains more music than a single, but is too short to qualify as a full album or LP. The term EP originally referred only to specific types of vinyl records other than 78 rpm standard play records and LP records, but it is now applied to mid-length Compact...

 Light Ahead

Light Ahead

-Chart rankings:- Reported sales :-Release history:...

in September 2010.

Writing

The song is a synthpop/R&B song, written by Michico, T. Kura, the writers of Iconiq's debut single "I'm Lovin' You

I'm Lovin' You

-Chart rankings:-Release history:...

." The lyrics of the song describe an everyday scene, in which the subject of the song is dissatisfied with her life. She "purposely spills her coffee everywhere" and thinks that "every single day is like a ceremony." She decides to work against this daily pressure, by saying goodbye to this "dangerous pressure" and "complex that everyone, even her boyfriend has" by being true to herself.

Promotion

The song was used in commercials for Shiseido

Shiseido

is a major Japanese hair care and cosmetics producer. It is the oldest cosmetics company in the world and the fourth largest cosmetics company in the world.-History:...

's Maquillage make-up range and starred Iconiq as the spoesperson, the third successive song of Iconiq's to have this, after "I'm Lovin' You

I'm Lovin' You

-Chart rankings:-Release history:...

" and "Change Myself

Change Myself (song)

"Change Myself" is Japanese/Korean musician Iconiq's second Japanese digital single, and the title track of her debut album, Change Myself. The song was central to much of the album's promotion, such as its use in commercials for Shiseido's Maquillage cosmetics range. The song's lyrics influenced...

." During album promotions, Iconiq promoted products from seven different companies simultaneously: All Nippon Airways

All Nippon Airways

, also known as or ANA, is one of the largest airlines in Japan. It is headquartered at the Shiodome City Center in the Shiodome area in Minato, Tokyo, Japan. It operates services to 49 destinations in Japan and 35 international routes and employed over 14,000 employees as of May 2009...

, US fashion brand Kitson, Italian car manufacturer Maserati

Maserati

Maserati is an Italian luxury car manufacturer established on December 1, 1914, in Bologna. The company's headquarters is now in Modena, and its emblem is a trident. It has been owned by the Italian car giant Fiat S.p.A. since 1993...

, Rhythm Zone

Rhythm Zone

is a record label in the Avex Records Group which releases all kinds of urban contemporary Japanese music.-History:The label was founded in 1999 by Max Matsuura to address the need for a new urban music label, signing M-Flo as its first artist, then followed by Exile.In 2000, Koda Kumi was signed...

, music download site Mu-Mo, Shiseido and Starbucks

Starbucks

Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 55 countries, including over 11,000 in the United States, over 1,000 in Canada, over 700 in the United Kingdom, and...

. Each commercial had two versions: one featuring "Bye Now!" as background music, along with versions using"Change Myself

Change Myself (song)

"Change Myself" is Japanese/Korean musician Iconiq's second Japanese digital single, and the title track of her debut album, Change Myself. The song was central to much of the album's promotion, such as its use in commercials for Shiseido's Maquillage cosmetics range. The song's lyrics influenced...

."

Iconiq performed this song as a per of her set at the 2010 A-Nation concerts.

Music video

The music video was directed by Hisashi Kikuchi. The video centres around scenes of Iconiq performing a dance routine with several similarly dressed backup dancers, in a distinctive red hat. Several scenes of this dance are shot in the dark, and lit with fluorescent lighting that comes from each dancers' clothing. Also interspersed between these scenes are shots of Iconiq in different outfits, as she sings the song to the camera.

The music video was aired heavily in early March on several music video channels, such as MTV

MTV

MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....

 Japan's Buzz Clip, MJTV's MJ Bound, Music On!'s Rookie and VMC's Video of the Week.

Chart rankings

Chart	Peak position
Billboard Billboard (magazine) Billboard is a weekly American magazine devoted to the music industry, and is one of the oldest trade magazines in the world. It maintains several internationally recognized music charts that track the most popular songs and albums in various categories on a weekly basis... Adult Contemporary Airplay	5
Billboard Billboard (magazine) Billboard is a weekly American magazine devoted to the music industry, and is one of the oldest trade magazines in the world. It maintains several internationally recognized music charts that track the most popular songs and albums in various categories on a weekly basis... Japan Hot 100 Japan Hot 100 The Japan Hot 100 is a music singles chart in Japan. It is compiled by Billboard and Hanshin Contents Link ever since February 2008. The chart is updated every Wednesday at billboard-japan.com and every Thursday at billboard.com ....	8
RIAJ Digital Track Chart RIAJ Digital Track Chart The is chart ranks the best selling digital singles in Japan, provided by the Recording Industry Association of Japan since April 2009. The chart measures cellphone downloads ....  Top 100 Special edit version	49
RIAJ Digital Track Chart Top 100	47

Release history

Region	Date	Format
Japan		Ringtone
		Cellphone download (special edit version)
		PC download Music download A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment... , cellphone download (full-length version)