Brunet (pharmacy)
Encyclopedia

Brunet is a group of pharmacists
Pharmacy
Pharmacy is the health profession that links the health sciences with the chemical sciences and it is charged with ensuring the safe and effective use of pharmaceutical drugs...

 in Quebec
Quebec
Quebec or is a province in east-central Canada. It is the only Canadian province with a predominantly French-speaking population and the only one whose sole official language is French at the provincial level....

, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

.

History

Brunet's slogan, "En santé depuis 150 ans", is a double entendre ("Healthy for 150 years" / "In the healthcare business for 150 years") and it is representative of the group's longevity. Wilfrid-Étienne Brunet
Wilfrid-Étienne Brunet
Wilfrid-Étienne Brunet was a Canadian pharmacist and the founder of the company Brunet.Born in Quebec City, Lower Canada, the son of Jean-Olivíer Brunet and Cécile-Adélaide Lagueux, Brunet studied at the Petit Séminaire de Québec from 1841 to 1850...

 founded the first Brunet pharmacy in 1855 in Quebec City
Quebec City
Quebec , also Québec, Quebec City or Québec City is the capital of the Canadian province of Quebec and is located within the Capitale-Nationale region. It is the second most populous city in Quebec after Montreal, which is about to the southwest...

, the largest one at the time. Between then and 1982, four more pharmacies were opened in the city.

In 1987, McMahon Distributeur pharmaceutique inc., a subsidiary of Métro-Richelieu (now Metro Inc.), bought Brunet. The group later expanded to most of the province of Quebec and now includes 112 branches.

In 1997, McMahon created the Clini Plus banner, featuring 72 small-size branches.

Advertising

Brunet is known for its bold TV advertising in which people go through tough but humorous material losses—such as accidentally burning a winning lottery ticket or realizing the mattress full of cash was discarded—only to conclude with the line: "Vous avez la santé. C'est tout ce qui compte." ("You're healthy. that's all that matters.")

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK