Bruce Kupper
Encyclopedia
Bruce Kupper is a marketer, author
and entrepreneur who currently lives in the St. Louis
suburb of Ladue
, Missouri
. With 31 years in the communications industry, Kupper currently serves as a founding partner of Black Twig Communications, as Vice President
of Marketing
for Celebrity Chef Kitchens and author of the recently published book Personality Sells.
, New York
, and raised in Nashua
, New Hampshire
, Bruce graduated cum laude from Bates College
in Lewiston
, Maine
, where he received a B.A. in political science
.
, then U.S. Senator
from Maine and later United States Secretary of Defense
in the Clinton administration, as central district staff member and office manager from 1973 to 1975.
Kupper was accepted into the Fletcher School of Law and Diplomacy at Tufts University
. Turning down the opportunity, he won a fellowship in public affairs from the Coro Foundation and set his sights on San Francisco. Instead, Kupper ended up in St. Louis.
From 1976-1977, Kupper was an Account Executive at Lieberman Advertising. He then founded Kupper Advertising in 1977. In 1991, Kupper Advertising acquired the Parker Group and formed Kupper Parker Communications. Kupper served as President of Kupper Parker until the company dissolved in 2006 and then helped launch Black Twig Communications.
, marketing
, web development
and creative services
. Black Twig holds offices in St. Louis and in New York.
In 2006 and 2007, the St. Louis Business Journal ranked Black Twig as the largest privately held Public Relations firm in St. Louis. Black Twig’s headquarters are now located at 7711 Bonhomme Avenue in Clayton, Missouri.
(without any high fructose corn syrup
), grass fed butter, grass fed beef, soups, Sous Vide Entrees and gourmet snacks.
Entrepreneur of the Year program recognized Bruce’s entrepreneurial achievements.
He was also awarded recognition in the Communication/Entertainment category in both 1998 and 1999.
His management practices were acknowledged in 1999 when he received the Arthur Andersen Gateway Best Practices Award for “Best Practices Motivating and Retaining Employees.”
Author
An author is broadly defined as "the person who originates or gives existence to anything" and that authorship determines responsibility for what is created. Narrowly defined, an author is the originator of any written work.-Legal significance:...
and entrepreneur who currently lives in the St. Louis
St. Louis, Missouri
St. Louis is an independent city on the eastern border of Missouri, United States. With a population of 319,294, it was the 58th-largest U.S. city at the 2010 U.S. Census. The Greater St...
suburb of Ladue
Ladue, Missouri
Ladue is an inner-ring suburb of St. Louis, located in central St. Louis County, Missouri, USA. As of the 2010 census, the city had a population of 8,521....
, Missouri
Missouri
Missouri is a US state located in the Midwestern United States, bordered by Iowa, Illinois, Kentucky, Tennessee, Arkansas, Oklahoma, Kansas and Nebraska. With a 2010 population of 5,988,927, Missouri is the 18th most populous state in the nation and the fifth most populous in the Midwest. It...
. With 31 years in the communications industry, Kupper currently serves as a founding partner of Black Twig Communications, as Vice President
Vice president
A vice president is an officer in government or business who is below a president in rank. The name comes from the Latin vice meaning 'in place of'. In some countries, the vice president is called the deputy president...
of Marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
for Celebrity Chef Kitchens and author of the recently published book Personality Sells.
Early life and education
Born in GenevaGeneva, New York
Geneva is a city in Ontario and Seneca counties in the U.S. state of New York. The population was 13,617 at the 2000 census. Some claim it is named after the city and canton of Geneva in Switzerland. Others believe the name came from confusion over the letters in the word "Seneca" written in cursive...
, New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
, and raised in Nashua
Nashua, New Hampshire
-Climate:-Demographics:As of the census of 2010, there were 86,494 people, 35,044 households, and 21,876 families residing in the city. The population density was 2,719.9 people per square mile . There were 37,168 housing units at an average density of 1,202.8 per square mile...
, New Hampshire
New Hampshire
New Hampshire is a state in the New England region of the northeastern United States of America. The state was named after the southern English county of Hampshire. It is bordered by Massachusetts to the south, Vermont to the west, Maine and the Atlantic Ocean to the east, and the Canadian...
, Bruce graduated cum laude from Bates College
Bates College
Bates College is a highly selective, private liberal arts college located in Lewiston, Maine, in the United States. and was most recently ranked 21st in the nation in the 2011 US News Best Liberal Arts Colleges rankings. The college was founded in 1855 by abolitionists...
in Lewiston
Lewiston, Maine
Lewiston is a city in Androscoggin County in Maine, and the second-largest city in the state. The population was 41,592 at the 2010 census. It is one of two principal cities of and included within the Lewiston-Auburn, Maine metropolitan New England city and town area and the Lewiston-Auburn, Maine...
, Maine
Maine
Maine is a state in the New England region of the northeastern United States, bordered by the Atlantic Ocean to the east and south, New Hampshire to the west, and the Canadian provinces of Quebec to the northwest and New Brunswick to the northeast. Maine is both the northernmost and easternmost...
, where he received a B.A. in political science
Political science
Political Science is a social science discipline concerned with the study of the state, government and politics. Aristotle defined it as the study of the state. It deals extensively with the theory and practice of politics, and the analysis of political systems and political behavior...
.
Professional background
As a young man, he worked as a sports reporter for The Nashua Telegraph as well as a radio sports announcer in Lewiston. Bruce served Senator William CohenWilliam Cohen
William Sebastian Cohen is an author and American politician from the U.S. state of Maine. A Republican, Cohen served as Secretary of Defense under Democratic President Bill Clinton.-Early life and education:...
, then U.S. Senator
United States Senate
The United States Senate is the upper house of the bicameral legislature of the United States, and together with the United States House of Representatives comprises the United States Congress. The composition and powers of the Senate are established in Article One of the U.S. Constitution. Each...
from Maine and later United States Secretary of Defense
United States Secretary of Defense
The Secretary of Defense is the head and chief executive officer of the Department of Defense of the United States of America. This position corresponds to what is generally known as a Defense Minister in other countries...
in the Clinton administration, as central district staff member and office manager from 1973 to 1975.
Kupper was accepted into the Fletcher School of Law and Diplomacy at Tufts University
Tufts University
Tufts University is a private research university located in Medford/Somerville, near Boston, Massachusetts. It is organized into ten schools, including two undergraduate programs and eight graduate divisions, on four campuses in Massachusetts and on the eastern border of France...
. Turning down the opportunity, he won a fellowship in public affairs from the Coro Foundation and set his sights on San Francisco. Instead, Kupper ended up in St. Louis.
From 1976-1977, Kupper was an Account Executive at Lieberman Advertising. He then founded Kupper Advertising in 1977. In 1991, Kupper Advertising acquired the Parker Group and formed Kupper Parker Communications. Kupper served as President of Kupper Parker until the company dissolved in 2006 and then helped launch Black Twig Communications.
Black Twig Communications
Bruce Kupper is currently a founding partner of Black Twig Communications, a full service communications agency specializing in public relationsPublic relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
, marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
, web development
Web development
Web development is a broad term for the work involved in developing a web site for the Internet or an intranet . This can include web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development...
and creative services
Creative services
Creative services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Creative Services also means a department within a company that does creative work such as writing, designing, and production. It is often a...
. Black Twig holds offices in St. Louis and in New York.
In 2006 and 2007, the St. Louis Business Journal ranked Black Twig as the largest privately held Public Relations firm in St. Louis. Black Twig’s headquarters are now located at 7711 Bonhomme Avenue in Clayton, Missouri.
Celebrity Chef Kitchens
Kupper also serves as Vice President for Marketing for Celebrity Chef Kitchens. The organization aims to deliver food items to the consumer that have exceptional taste, natural ingredients and focus on utilizing small farms focusing on sustainability. The growing list of products includes: coffees, all natural salsas (vinegar free), all natural barbecue sauceBarbecue sauce
Barbecue sauce is a flavoring sauce or condiment ranging from watery to very thick consistency. As the name implies, it was created as an accompaniment to barbecued foods. While it can be applied to any food, it usually tops meat after cooking or during barbecuing, grilling, or baking...
(without any high fructose corn syrup
High fructose corn syrup
High-fructose corn syrup — also called glucose-fructose syrup in the UK, glucose/fructose in Canada, and high-fructose maize syrup in other countries — comprises any of a group of corn syrups that has undergone enzymatic processing to convert some of its glucose into fructose to produce...
), grass fed butter, grass fed beef, soups, Sous Vide Entrees and gourmet snacks.
Personality Sells
In spring of 2008, Kupper penned the marketing book Personality Sells. Personality Sells is an in-depth look into how a product's definable personality can help it transcend advertising and become a recognizable part of our landscape.Awards and recognition
In 2000, the Ernst & YoungErnst & Young
Ernst & Young is one of the largest professional services networks in the world and one of the "Big Four" accountancy firms, along with Deloitte, KPMG and PricewaterhouseCoopers ....
Entrepreneur of the Year program recognized Bruce’s entrepreneurial achievements.
He was also awarded recognition in the Communication/Entertainment category in both 1998 and 1999.
His management practices were acknowledged in 1999 when he received the Arthur Andersen Gateway Best Practices Award for “Best Practices Motivating and Retaining Employees.”