Brother's Little Helper
Encyclopedia
"Brother's Little Helper" is the second episode of The Simpsons
The Simpsons
The Simpsons is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical parody of a middle class American lifestyle epitomized by its family of the same name, which consists of Homer, Marge, Bart, Lisa and Maggie...

' 11th season
The Simpsons (season 11)
The Simpsons 11th season originally aired between September 1999 and May 2000, beginning on Sunday, September 26, 1999, with "Beyond Blunderdome". The show runner for the 11th production season was Mike Scully...

. It first aired on the Fox network
Fox Broadcasting Company
Fox Broadcasting Company, commonly referred to as Fox Network or simply Fox , is an American commercial broadcasting television network owned by Fox Entertainment Group, part of Rupert Murdoch's News Corporation. Launched on October 9, 1986, Fox was the highest-rated broadcast network in the...

 in the United States on October 3, 1999. In the episode, Bart
Bart Simpson
Bartholomew JoJo "Bart" Simpson is a fictional main character in the animated television series The Simpsons and part of the Simpson family. He is voiced by actress Nancy Cartwright and first appeared on television in The Tracey Ullman Show short "Good Night" on April 19, 1987...

 floods the school gymnasium, which prompts the school's principal Seymour Skinner
Seymour Skinner
Principal W. Seymour Skinner is a fictional character in the American animated sitcom The Simpsons. He is voiced by Harry Shearer. Born in Capitol City, he is the principal of Springfield Elementary School...

 to diagnose Bart with ADD. Bart is prescribed a psychostimulant drug called Focusyn (a parody of Ritalin), and initially starts paying more attention to his studies. After a while however, Bart starts turning psychotic and is convinced that Major League Baseball
Major League Baseball
Major League Baseball is the highest level of professional baseball in the United States and Canada, consisting of teams that play in the National League and the American League...

 is watching over the people of Springfield
Springfield (The Simpsons)
Springfield is the fictional town in which the American animated sitcom The Simpsons is set. A mid-sized town in an undetermined state of the United States, Springfield acts as a complete universe in which characters can explore the issues faced by modern society. The geography of the town and its...

.

The episode was directed by director Mark Kirkland
Mark Kirkland
Mark Kirkland is an American director. He has directed 69 episodes, from 1990-present, of The Simpsons, more than any other person.-Career:...

 and was the first episode staff writer George Meyer
George Meyer
George A. Meyer is an American producer and writer. Raised in Tucson, Arizona in a Roman Catholic family, Meyer attended Harvard University. There, after becoming president of the Harvard Lampoon, he graduated in 1978 with a degree in biochemistry. Abandoning plans to attend medical school, Meyer...

 received a sole writing credit for since the season 5 episode "Bart's Inner Child
Bart's Inner Child
"Bart's Inner Child" is the seventh episode of The Simpsons fifth season. It originally aired on the Fox network in the United States on November 11, 1993. In the episode, Marge realizes that she is no fun because of her constant nagging and seeks help from self-help guru Brad Goodman, who then...

". Meyer, who was facing some psychological difficulties while writing the episode, felt so dissatisfied with the episode's first draft that he turned it in with a pseudonym. The episode satirizes the perceived misdiagnosis of behavioral disorders in children, which was a controversial topic at the time the episode was written.

The episode features former Major League Baseball player Mark McGwire
Mark McGwire
Mark David McGwire , nicknamed "Big Mac", is an American former professional baseball player who played his major league career with the Oakland Athletics and the St. Louis Cardinals. He is currently the hitting coach for the St...

 as himself. Finishing in 51st place, ratings for "Brother's Little Helper" were considered disappointing by Deseret News, although the episode became the most watched program on the network that night. Following its broadcast, the episode was positively received by critics. Coincidentally, five months after the episode originally aired, United States president Bill Clinton
Bill Clinton
William Jefferson "Bill" Clinton is an American politician who served as the 42nd President of the United States from 1993 to 2001. Inaugurated at age 46, he was the third-youngest president. He took office at the end of the Cold War, and was the first president of the baby boomer generation...

 held the first ever White House conference on Mental Health.

Plot

Principal Skinner
Seymour Skinner
Principal W. Seymour Skinner is a fictional character in the American animated sitcom The Simpsons. He is voiced by Harry Shearer. Born in Capitol City, he is the principal of Springfield Elementary School...

 introduces a fire safety
Fire safety
Fire safety refers to precautions that are taken to prevent or reduce the likelihood of a fire that may result in death, injury, or property damage, alert those in a structure to the presence of a fire in the event one occurs, better enable those threatened by a fire to survive, or to reduce the...

 skit to the students. When Ned Flanders
Ned Flanders
Nedward "Ned" Flanders, Jr. is a recurring fictional character in the animated television series The Simpsons. He is voiced by Harry Shearer, and first appeared in the series premiere episode "Simpsons Roasting on an Open Fire". He is the next door neighbor to the Simpson family and is generally...

 catches on fire, the fire department
Fire department
A fire department or fire brigade is a public or private organization that provides fire protection for a certain jurisdiction, which typically is a municipality, county, or fire protection district...

 tries to extinguish him. It does not work because Bart
Bart Simpson
Bartholomew JoJo "Bart" Simpson is a fictional main character in the animated television series The Simpsons and part of the Simpson family. He is voiced by actress Nancy Cartwright and first appeared on television in The Tracey Ullman Show short "Good Night" on April 19, 1987...

 is pulling a prank with the fire hose
Fire hose
A fire hose is a high-pressure hose used to carry water or other fire retardant to a fire to extinguish it. Outdoors, it is attached either to a fire engine or a fire hydrant. Indoors, it can be permanently attached to a building's standpipe or plumbing system...

, though water crashing out of the gym saves Flanders anyway. Skinner has Homer
Homer Simpson
Homer Jay Simpson is a fictional character in the animated television series The Simpsons and the patriarch of the eponymous family. He is voiced by Dan Castellaneta and first appeared on television, along with the rest of his family, in The Tracey Ullman Show short "Good Night" on April 19, 1987...

 and Marge
Marge Simpson
Marjorie "Marge" Simpson is a fictional main character in the animated television series The Simpsons and part of the eponymous family. She is voiced by actress Julie Kavner and first appeared on television in The Tracey Ullman Show short "Good Night" on April 19, 1987...

 come to the school, where they learn Bart has been diagnosed with Attention Deficit Disorder (ADD). Principal Skinner tells Marge and Homer that Bart must take a radical, untested new behavioral medicine called Focusyn
Dexmethylphenidate
Dexmethylphenidate, otherwise known as d-threo-methylphenidate , is the dextrorotatory enantiomer of methylphenidate. It is a norepinephrine-dopamine reuptake inhibitor and releasing agent and thus a psychostimulant, which affects the CNS...

or Skinner will have to expel him.

After several failed attempts by Homer (including naming several celebrities on drugs, such as Motley Crue
Mötley Crüe
Mötley Crüe is an American heavy metal band formed in Los Angeles, California in 1981. The group was founded by bass guitarist Nikki Sixx and drummer Tommy Lee, who were later joined by lead guitarist Mick Mars and lead singer Vince Neil...

's Tommy Lee
Tommy Lee
Thomas Lee Bass , best known as Tommy Lee, is an American musician and founding member of glam metal band Mötley Crüe. As well as being the band's long-term drummer, Lee founded rap-metal band Methods of Mayhem, and has pursued solo musical projects...

, sitcom actress Brett Butler
Brett Butler (comedian)
Brett Butler is an American actress, writer, and stand-up comedian, best known for playing the title role in the comedy series Grace Under Fire.-Early life:...

, and actor/comedian Andy Dick
Andy Dick
Andrew R. "Andy" Dick is an American comedian, actor, musician and television/film producer. His first regular television role was on the short-lived but highly influential Ben Stiller Show. In the mid-1990s, he had a long-running stint on NBC's NewsRadio...

, and offering Bart taffy
Taffy (candy)
Taffy is a type of chewy candy, similar to toffee. Taffy is often sold alongside bubblegum and candy. Taffy is made by stretching or pulling a sticky mass of boiled sugar, butter or vegetable oil, flavorings, and coloring until fluffy. When this process is complete, the taffy is rolled, cut into...

 laced with several Focusyn pills sticking out), Marge convinces Bart to take the medication. His behavior immediately improves. He begins paying attention in school and being respectful to his parents (even tutoring a Navajo
Navajo people
The Navajo of the Southwestern United States are the largest single federally recognized tribe of the United States of America. The Navajo Nation has 300,048 enrolled tribal members. The Navajo Nation constitutes an independent governmental body which manages the Navajo Indian reservation in the...

 boy in his spare time). However, side effects soon occur, as Bart becomes paranoid that Major League Baseball
Major League Baseball
Major League Baseball is the highest level of professional baseball in the United States and Canada, consisting of teams that play in the National League and the American League...

 is spying on the town using satellite
Satellite
In the context of spaceflight, a satellite is an object which has been placed into orbit by human endeavour. Such objects are sometimes called artificial satellites to distinguish them from natural satellites such as the Moon....

s. The doctors recommend that Bart go off Focusyn, but he refuses. Before anyone can stop him, he swallows several handfuls of Focusyn and runs away.

Bart wanders onto a U.S. Army base and manages to hijack a tank. He cuts a swath of destruction through the town, until he eventually stops at the school. There, he points the tank's cannon into the sky and shoots down a Major League Baseball
Major League Baseball
Major League Baseball is the highest level of professional baseball in the United States and Canada, consisting of teams that play in the National League and the American League...

 satellite; inside are detailed documents on everybody's behaviors. Mark McGwire
Mark McGwire
Mark David McGwire , nicknamed "Big Mac", is an American former professional baseball player who played his major league career with the Oakland Athletics and the St. Louis Cardinals. He is currently the hitting coach for the St...

 appears, but instead of explaining the bizarre situation, he distracts the townspeople by asking “Do you want to know the terrifying truth, or do you want to see me sock a few dingers
Home run
In baseball, a home run is scored when the ball is hit in such a way that the batter is able to reach home safely in one play without any errors being committed by the defensive team in the process...

?” (the latter choice being selected by everybody present); he accommodates them, and then hides the evidence under his cap. Marge takes Bart off Focusyn for good and puts him back on "hugs, fresh air, and good old-fashioned Ritalin". Major League Baseball, however, is still able to spy on the Simpson family
Simpson family
The Simpson family is a family of fictional characters featured in the animated television series The Simpsons. The Simpsons are a nuclear family consisting of the married couple Homer and Marge and their three children Bart, Lisa and Maggie. They live at 742 Evergreen Terrace in the fictional town...

 due to an autographed bat McGwire gave Bart, with which he hit his 70th home run of the 1998 Major League Baseball season
1998 Major League Baseball season
*American League Championship Series MVP: David Wells**American League Division Series:*National League Championship Series MVP: Sterling Hitchcock**National League Division Series*All-Star Game, July 7 at Coors Field: American League, 13-8; Roberto Alomar, MVP...

, which contains equipment that notes down every detail of the Simpsons' house at 742 Evergreen Terrace
742 Evergreen Terrace
742 Evergreen Terrace is the fictional street address in Springfield of the Simpson family home in the animated television series, The Simpsons and in the feature film The Simpsons Movie. In the series the house is currently owned by Homer Simpson...

.

Production

"Brother's Little Helper", which was originally called "Bart a Go Go", was written by staff writer George Meyer
George Meyer
George A. Meyer is an American producer and writer. Raised in Tucson, Arizona in a Roman Catholic family, Meyer attended Harvard University. There, after becoming president of the Harvard Lampoon, he graduated in 1978 with a degree in biochemistry. Abandoning plans to attend medical school, Meyer...

 and directed by director Mark Kirkland
Mark Kirkland
Mark Kirkland is an American director. He has directed 69 episodes, from 1990-present, of The Simpsons, more than any other person.-Career:...

. It was first broadcast on the Fox network in the United States on October 3, 1999. After the season 5 episode "Bart's Inner Child
Bart's Inner Child
"Bart's Inner Child" is the seventh episode of The Simpsons fifth season. It originally aired on the Fox network in the United States on November 11, 1993. In the episode, Marge realizes that she is no fun because of her constant nagging and seeks help from self-help guru Brad Goodman, who then...

", Meyer got "a little burned out on writing scripts," so he wrote "Brother's Little Helper" in order to "try [his] hand again." While writing the episode, Meyer was going through "some psychological problems" and found the episode very difficult to write. He was initially so dissatisfied with the first draft that he turned it in with a pseudonym
Pseudonym
A pseudonym is a name that a person assumes for a particular purpose and that differs from his or her original orthonym...

; Vance Jericho. Co-producer Tim Long
Tim Long
Tim Long is a comedy writer born in Brandon, Manitoba, Canada. Tim calls Exeter, Ontario, Canada his home town and has written for The Simpsons, Politically Incorrect, Spy Magazine and The Late Show with David Letterman. Currently credited as a consulting producer on The Simpsons, Long was - until...

 jokingly commented that the script was "literally moist with contempt" but went on to say that it was in fact "an amazing draft." The writers discussed what sort of rampage Bart would go on during the second act, and writer Matt Selman
Matt Selman
Matthew "Matt" Selman is an American writer and producer. Selman grew up in Massachusetts, attended the University of Pennsylvania and was editor-in-chief of student magazine 34th Street Magazine. After considering a career in journalism, he decided to try and became a television writer...

 suggested that Bart obtain a tank. In the DVD audio commentary for the episode, Selman stated that he got the idea from watching a news report about "a guy" who had died while "[going] nuts with a tank."

To show the side effects Focusyn had on Bart, the animators made slight changes to his face as the episode progressed. It is first seen in the scene where Bart is reading "The 7 Habits of Highly Effective Pre-teens": a cheek line is added just under his eyes to suggest that he is starting to change. In another scene, Bart can be seen speed reading
Speed reading
Speed reading is a collection of reading methods which attempt to increase rates of reading without greatly reducing comprehension or retention. Methods include chunking and eliminating subvocalization...

 and later on, the animators drew him with "mini-pupils." The staff discussed whether Bart's pupils would be bigger or smaller than normal while he is on the drug. The writers settled on smaller pupils and, according to Kirkland, "several model sheets were going back and forth over the fax machines" until the staff were satisfied with the size of Bart's pupils while influenced by the drug.

In the scene where he escapes the laboratory, Bart can be seen swallowing a handful of pills on his way out. Originally, Bart was supposed to "upend" an entire jar of Focusyn, but, according to Meyer, the censors "wouldn't let [them] do that." The scientists who prescribe Focusyn to Bart are based on one of The Simpsons' staff members and his wife. They were voiced by Hank Azaria
Hank Azaria
Henry Albert "Hank" Azaria is an American film, television and stage actor, director, voice actor, and comedian. He is noted for being one of the principal voice actors on the animated television series The Simpsons , on which he performs the voices of Moe Szyslak, Apu Nahasapeemapetilon, Chief...

 and Tress MacNeille
Tress MacNeille
Tress MacNeille is an American voice actress best known for providing various voices on the animated series The Simpsons, Futurama, Tiny Toon Adventures, Animaniacs, Disney's House of Mouse, Courage the Cowardly Dog, Rugrats, All Grown Up!, Chip 'n Dale Rescue Rangers, and Dave the...

, respectively. Azaria also voiced Sir Widebottom, one of the clowns in Krusty's car, as well as one of the marine soldiers. Former Major League Baseball player Mark McGwire
Mark McGwire
Mark David McGwire , nicknamed "Big Mac", is an American former professional baseball player who played his major league career with the Oakland Athletics and the St. Louis Cardinals. He is currently the hitting coach for the St...

 guest starred as himself in the episode. Mike Scully
Mike Scully
Mike Scully is an American television writer and producer. He is known for his work as executive producer and showrunner of the animated sitcom The Simpsons from 1997 to 2001. Scully grew up in West Springfield, Massachusetts and long had an interest in writing. He was an underachiever at school...

, an executive producer and the show runner
Show runner
Showrunner is a term of art originating in the United States and Canadian television industry referring to the person who is responsible for the day-to-day operation of a television seriesalthough such persons generally are credited as an executive producer...

 for the episode, commented that McGwire was "probably the biggest man [he'd] ever seen" and that he "did a great job for [them]."

Themes and cultural references

According to Genevieve Koski, Josh Modell, Noel Murray, Sean O'Neal, Kyle Ryan, and Scott Tobias of The A.V Club, the '90s saw a "dramatic increase" in diagnoses of behavioral disorders, such as ADHD, in children, and debates over whether or not to medicate children with concentration difficulties were heated. Meyer, inspired by the debates, decided to write the episode to be about the subject. The episode criticizes how children with school issues are being misdiagnosed as having ADHD, as well as the prescription of psychostimulants to children in general. This in particular is shown in a scene in the Springfield Elementary schoolyard. In the scene, it is revealed that the general populace of the school is medicated for various misdiagnosed behavior disorders. Meyer himself was not entirely sure about his stance on the issue, however. He stated that "for all I know, the drugs help [the children] and help the world." However, he went on to say that "I just have a feeling they're gonna be a disaster. Down the line."

Focusyn, the fictional psychoactive drug that is prominently featured throughout the episode, is based on the real-life medicine Ritalin, which is used to treat disorders such as ADHD. Hosey the Bear, which can be seen in the beginning of the episode, is a reference to the United States Forest Service
United States Forest Service
The United States Forest Service is an agency of the United States Department of Agriculture that administers the nation's 155 national forests and 20 national grasslands, which encompass...

's mascot Smokey Bear
Smokey Bear
Smokey Bear is a mascot of the United States Forest Service created to educate the public about the dangers of forest fires. An advertising campaign featuring Smokey was created in 1944 with the slogan, "Smokey Says – Care Will Prevent 9 out of 10 Forest Fires". Smokey Bear's later slogan,...

. After Bart has flooded the school gym, Skinner can be seen wiping mud off his eyes in an homage to American actor Oliver Hardy
Oliver Hardy
Oliver Hardy was an American comic actor famous as one half of Laurel and Hardy, the classic double act that began in the era of silent films and lasted nearly 30 years, from 1927 to 1955.-Early life:...

. A scene in the episode shows Marge standing in front of the tank Bart has stolen. The scene is a reference to Tank Man
Tank Man
Tank Man, or the Unknown Rebel, is the nickname of an anonymous man who stood in front of a column of Chinese Type 59 tanks the morning after the Chinese military forcibly removed protestors from in and around Beijing's Tiananmen Square on June 5, 1989. The man achieved widespread international...

, the anonymous man who stood in the way of a column of tanks the morning after the Chinese military forcibly removed pro-democracy protesters
Tiananmen Square protests of 1989
The Tiananmen Square protests of 1989, also known as the June Fourth Incident in Chinese , were a series of demonstrations in and near Tiananmen Square in Beijing in the People's Republic of China beginning on 15 April 1989...

 from Beijing
Beijing
Beijing , also known as Peking , is the capital of the People's Republic of China and one of the most populous cities in the world, with a population of 19,612,368 as of 2010. The city is the country's political, cultural, and educational center, and home to the headquarters for most of China's...

's Tiananmen Square
Tiananmen Square
Tiananmen Square is a large city square in the center of Beijing, China, named after the Tiananmen Gate located to its North, separating it from the Forbidden City. Tiananmen Square is the third largest city square in the world...

.

Other things referenced include the film Showgirls
Showgirls
Showgirls is a 1995 American drama film directed by Paul Verhoeven and starring former teen actress Elizabeth Berkley, Kyle MacLachlan, and Gina Gershon...

(1995), which Homer and Marge go to see. Homer says that, since taking Focusyn, Bart has gone "from Goofus to Gallant", a reference to the characters Goofus and Gallant from the children's magazine Highlights
Highlights for Children
Highlights for Children is an American children's magazine. It began publication in June 1946, started by Garry Cleveland Myers and his wife Caroline Clark Myers in Honesdale, Pennsylvania...

. When Lou sketches Bart based on Homer and Marge's description he ends up drawing Dennis from the comic strip Dennis the Menace
Dennis the Menace (U.S.)
Dennis the Menace is a daily syndicated newspaper comic strip originally created, written and illustrated by Hank Ketcham. It debuted on March 12, 1951 in 16 newspapers and was originally distributed by Post-Hall Syndicate...

. A shirt at the military base Fort Fragg reads "I Went to the Persian Gulf and All I Got Was This Lousy Syndrome", a reference to Gulf War syndrome
Gulf War syndrome
Gulf War syndrome or Gulf War illness describes a medical condition that affected veterans and civilians who were near conflicts during or downwind of chemical weapons depot demolition, after the 1991 Gulf War. A wide range of acute and chronic symptoms have included fatigue, musculoskeletal...

.

Reception

In its original American broadcast on October 3, 1999, "Brother's Little Helper" finished at no. 51 in the ratings, according to Nielsen Media Research
Nielsen Media Research
Nielsen Media Research is an American firm that measures media audiences, including television, radio, theatre films and newspapers...

, making it the most watched television program on Fox that night. Despite being the most watched program of the network, the ratings were considered disappointing by the Deseret News. On October 7, 2008, the episode was released as part of The Simpsons - The Complete Eleventh Season DVD box set. Mike Scully, George Meyer, Mark Kirkland, Ian Maxtone-Graham, Matt Selman and Tim Long participated in the DVD audio commentary of the episode.

Following its broadcast, "Brother's Little Helper" received positive reviews from critics. About nine years after its original broadcast, Robert Canning of IGN
IGN
IGN is an entertainment website that focuses on video games, films, music and other media. IGN's main website comprises several specialty sites or "channels", each occupying a subdomain and covering a specific area of entertainment...

 posted a "flashback review" of "Brother's Little Helper". Canning, calling the episode "funny" and "a standout episode in this later season," was particularly fond of the episode's opening. However, he was less impressed with the third act of the episode, calling it "lackluster." He felt that the part involving Mark McGwire was "a silly cop out" and that it wasn't as funny as what was leading up to it. He also stated that he was put off by the writers wanting to come across a message. "It's not that I necessarily disagreed with this sentiment," Canning wrote, "but at the time, I didn't think I needed to be taught a lesson while I watched The Simpsons. I still don't." He did, however, "love" the "tag back" to the volunteer fire department seen in the beginning of the episode, and "the fact that they can't find how to fight a satellite fire in their handbook."

In his review of The Simpsons - The Complete Eleventh Season, Brian Tallerico of The Deadbolt considered "Brother's Little Helper" to be one of the season's best episodes. Colin Jacobsson of DVD Movie Guide was favorable as well, calling the episode "pretty good" and that it "provides some good laughs." He especially liked seeing Bart well-behaved. He also appreciated the episode's message, writing that "the show offers a clever spotlight on [the] issue." He did, however, dislike the characterization of Bart. He wrote that Bart is normally "not particularly overactive or distractible," and that the writers "trie[d] to make [Bart] seem more hyper than normal." He concluded by saying that "Bart's a behavior problem but not ADHD."

Five months after the episode aired, Bill Clinton
Bill Clinton
William Jefferson "Bill" Clinton is an American politician who served as the 42nd President of the United States from 1993 to 2001. Inaugurated at age 46, he was the third-youngest president. He took office at the end of the Cold War, and was the first president of the baby boomer generation...

, who served as president of the United States at the time, held the first ever White House conference on Mental Health. Scripps Howard News Service columnist Deroy Murdock mentioned the timeliness of the conference in connection with the episode as being an instance of The Simpsons "clairvoyantly predict[ing] the news." In 2007, the fictional word "exorcism tongs" appeared in Cracked.com
Cracked.com
Cracked.com is a humor website that was spun off the last attempt to revive Cracked magazine. It began in its current form in 2007.-Attempted relaunch of Cracked:...

's list "From Cromulent to Craptacular: The Top 12 Simpsons Created Words", ranking in at number 10. The word is used in a scene in which Homer eats a mixture of taffy and Focusyn, which puts him in a "mildly hallucinogenic state." Seeing this, Todd Flanders asks his father, Ned
Ned Flanders
Nedward "Ned" Flanders, Jr. is a recurring fictional character in the animated television series The Simpsons. He is voiced by Harry Shearer, and first appeared in the series premiere episode "Simpsons Roasting on an Open Fire". He is the next door neighbor to the Simpson family and is generally...

, "Does Mr. Simpson have a demon, daddy?" To which Ned replies, "Looks like it. Run and get daddy's exorcism tongs." About the word, Mark Peters and Daniel O' Brien of Cracked.com wrote "We'd be lying if we said we didn't go out to every Christian-themed general store in the country hoping to acquire our very own set of exorcism tongs the day this episode aired."

External links

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