British Association of Toy Retailers
Encyclopedia
The British Association of Toy Retailers (BATR) is an association that represents their members to the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 government and the European Commission
European Commission
The European Commission is the executive body of the European Union. The body is responsible for proposing legislation, implementing decisions, upholding the Union's treaties and the general day-to-day running of the Union....

. It promotes the role of the toy retailer and the value of toys to the consumer. It represents about 75% of the toy
Toy
A toy is any object that can be used for play. Toys are associated commonly with children and pets. Playing with toys is often thought to be an enjoyable means of training the young for life in human society. Different materials are used to make toys enjoyable and cuddly to both young and old...

 trade. It is based in Gainsborough, Lincolnshire
Gainsborough, Lincolnshire
Gainsborough is a town 15 miles north-west of Lincoln on the River Trent within the West Lindsey district of Lincolnshire, England. At one time it served as an important port with trade downstream to Hull, and was the most inland in England, being more than 55 miles from the North...

.

Awards Dinner

The association also organises the BATR Toy Awards Dinner, a prestigious event where the BATR Toy of the Year award and other prizes are presented, including BATR Toy Shop of the Year. The one-day media-only event is held in association with UK Toy News.

Affiliated members

  • Early Learning Centre
    Early Learning Centre
    The Early Learning Centre is a British chain of shops selling toys for very young children.-History:Originally set up as a mail order company in 1974 and was always based near Swindon; by 1980 it had ten shops; and it has grown to include 215 shops in the UK and over 80 in 19 other countries such...

  • Hamleys
    Hamleys
    Hamleys is one of the world's largest toy shops. Its flagship store is in Regent Street, London. Major stores worldwide are in Dublin, Dubai, Amman, Glasgow, Mumbai and Chennai....

  • The Entertainer
    The Entertainer (Amersham) Ltd.
    The Entertainer Ltd. is the United Kingdom's largest independent toy retailer, founded by husband and wife team Catherine and Gary Grant in 1981, when he purchased a local toy shop in Amersham, Buckinghamshire, England...

  • Toys "R" Us

Toy of the Year

The Toy of the Year awards began in 1965 and are presented annually at an awarding dinner held during the British International Toy Fair at Olympia
Olympia, London
Olympia is an exhibition centre and conference centre in West Kensington, on the boundary between The Royal Borough of Kensington & Chelsea and Hammersmith & Fulham, London, W14 8UX, England. It opened in the 19th century and was originally known as the National Agricultural Hall.Opened in 1886,...

 in January. The criteria are that the toy must have been very popular in the past year and excited interest among customers and retailers in the toy market.
  • 1965 - James Bond
    James Bond
    James Bond, code name 007, is a fictional character created in 1953 by writer Ian Fleming, who featured him in twelve novels and two short story collections. There have been a six other authors who wrote authorised Bond novels or novelizations after Fleming's death in 1964: Kingsley Amis,...

     Aston Martin
    Aston Martin
    Aston Martin Lagonda Limited is a British manufacturer of luxury sports cars, based in Gaydon, Warwickshire. The company name is derived from the name of one of the company's founders, Lionel Martin, and from the Aston Hill speed hillclimb near Aston Clinton in Buckinghamshire...

     die-cast car
  • 1966 - Action Man
    Action Man
    Action Man is an action figure boys' toy launched in Britain in 1966 by Palitoy as a licensed copy of Hasbro's American "moveable fighting man": G.I...

     (Palitoy
    Palitoy
    Palitoy was the name of a British toy company.It manufactured some of the most popular toys in Britain, some original items and others under licence...

    )
  • 1967 - Spirograph
    Spirograph
    Spirograph is a geometric drawing toy that produces mathematical curves of the variety technically known as hypotrochoids and epitrochoids. The term has also been used to describe a variety of software applications that display similar curves, and applied to the class of curves that can be produced...

     (Denys Fisher
    Denys Fisher
    Denys Fisher was an English engineer who invented the spirograph toy....

    )
  • 1968 - Sindy
    Sindy
    Sindy is a British fashion doll created by Pedigree Dolls & Toys in 1963. A rival to Barbie, Sindy's wholesome look and range of fashions and accessories made it the best selling toy in the United Kingdom in 1968 and 1970...

     (Pedigree Toys
    Pedigree Dolls & Toys
    Pedigree Dolls & Toys, also known as Pedigree Toys, is a toy company located in Exeter, England. Best known for launching the Sindy doll in 1963, Pedigree also produced the Tommy Gunn action figure from 1966 to 1968...

    )
  • 1969 - Hot Wheels
    Hot Wheels
    Hot Wheels is a brand of die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Matchbox until 1996, when Mattel acquired rights to the Matchbox brand from Tyco.-Models:...

  • 1970 - Sindy
    Sindy
    Sindy is a British fashion doll created by Pedigree Dolls & Toys in 1963. A rival to Barbie, Sindy's wholesome look and range of fashions and accessories made it the best selling toy in the United Kingdom in 1968 and 1970...

  • 1971 - Katie Kopykat writing doll
  • 1972 - Plasticraft modelling kits
  • 1973 - Mastermind
    Mastermind (board game)
    Mastermind or Master Mind is a code-breaking game for two players. The modern game with pegs was invented in 1970 by Mordecai Meirowitz, an Israeli postmaster and telecommunications expert, but the game resembles an earlier pencil and paper game called bulls and cows that may date back a century or...

     board game
  • 1974 - Lego
    Lego
    Lego is a line of construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colorful interlocking plastic bricks and an accompanying array of gears, minifigures and various other parts...

     Family set
  • 1975 - Lego
    Lego
    Lego is a line of construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colorful interlocking plastic bricks and an accompanying array of gears, minifigures and various other parts...

     Basic set
  • 1976 - Peter Powell (kite)
    Peter Powell (kite)
    For other individuals using the same name, see Peter PowellIn 1972, Peter Powell developed a steerable kite, using dual lines. Very early Peter Powell kites had spars made of ramin which were later replaced with aluminium tubing and later still by glass fibre spars. Originally they all came with...

  • 1977 - Playmobil Playpeople
    Playmobil
    Playmobil is a line of toys produced by the Brandstätter Group , headquartered in Zirndorf, Germany.New products and product lines developed by a 50-strong development team are frequently introduced by Brandstätter. Some of these, such as promotional products, are only produced in limited quantities...

  • 1978 - Combine Harvester
    Combine harvester
    The combine harvester, or simply combine, is a machine that harvests grain crops. The name derives from the fact that it combines three separate operations, reaping, threshing, and winnowing, into a single process. Among the crops harvested with a combine are wheat, oats, rye, barley, corn ,...

     (Britains Limited
    W. Britain
    The W. Britain brand name of toy and collectable soldiers is derived from a company founded by William Britain Jr., a British toy manufacturer, who in 1893 invented the process of hollow casting in lead, and revolutionized the production of toy soldiers. The company quickly became the industry...

    )
  • 1979 - Legoland Space kits
  • 1980 - Rubik's Cube
    Rubik's Cube
    Rubik's Cube is a 3-D mechanical puzzle invented in 1974 by Hungarian sculptor and professor of architecture Ernő Rubik.Originally called the "Magic Cube", the puzzle was licensed by Rubik to be sold by Ideal Toy Corp. in 1980 and won the German Game of the Year special award for Best Puzzle that...

  • 1981 - Rubik's Cube
  • 1982 - Star Wars
    Star Wars
    Star Wars is an American epic space opera film series created by George Lucas. The first film in the series was originally released on May 25, 1977, under the title Star Wars, by 20th Century Fox, and became a worldwide pop culture phenomenon, followed by two sequels, released at three-year...

     toys
  • 1983 - Star Wars toys
  • 1984 - Masters of the Universe
    Masters of the Universe
    Masters of the Universe is a media franchise created by Mattel....

  • 1985 - Transformers
    Transformers (toy line)
    The is a line of toys produced by the American toy company Hasbro. The Transformers toyline was created from toy molds mostly produced by Japanese company Takara in the toylines Diaclone and Microman. Other toy molds from other companies such as Bandai were used as well...

     (Optimus Prime
    Optimus Prime
    Optimus Prime is a fictional character from the Transformers franchise. Prime is the leader of the autobots, a faction of transforming robots from the planet Cybertron. The autobots are constantly waging war against a rival faction of transforming robots called Decepticons...

    )
  • 1986 - Transformers (toyline)|Transformers (Optimus Prime
    Optimus Prime
    Optimus Prime is a fictional character from the Transformers franchise. Prime is the leader of the autobots, a faction of transforming robots from the planet Cybertron. The autobots are constantly waging war against a rival faction of transforming robots called Decepticons...

    )
  • 1987 - Sylvanian Families
    Sylvanian Families
    is the name of a line of video games and anthropomorphic collectible toy flocked plastic figures, created by the Japanese company Epoch in 1985 and distributed worldwide by a number of companies...

  • 1988 - Sylvanian Families
  • 1989 - Sylvanian Families
  • 1990 - Teenage Mutant Ninja Turtles
    Teenage Mutant Ninja Turtles
    The Teenage Mutant Ninja Turtles are a fictional team of four teenage anthropomorphic turtles, who were trained by their anthropomorphic rat sensei in the art of ninjutsu and named after four Renaissance artists...

  • 1991 - Nintendo Game Boy
    Game Boy
    The , is an 8-bit handheld video game device developed and manufactured by Nintendo. It was released in Japan on , in North America in , and in Europe on...

  • 1992 - WWF Wrestlers
  • 1993 - Thunderbird's Tracey Island
  • 1994 - Power Rangers
    Power Rangers
    Power Rangers is a long-running American entertainment and merchandising franchise built around a live action children's television series featuring teams of costumed heroes...

  • 1995 - Pogs
    Pogs
    Pogs is a game that was popularized during the early 1990s. The word "pog" also refers to the discs used to play the game. The name originates from POG, a brand of juice made from passionfruit, orange and guava; the use of the POG bottle caps to play the game pre-dated the game's commercialization...

  • 1996 - Barbie
    Barbie
    Barbie is a fashion doll manufactured by the American toy-company Mattel, Inc. and launched in March 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration....

  • 1997 - Teletubbies
    Teletubbies
    Teletubbies is a BBC children's television series targeted at pre-school viewers and produced from 1997 to 2001 by Ragdoll Productions. It was created by Ragdoll's creative director Anne Wood CBE and Andrew Davenport, who wrote each of the show's 365 episodes. The programme's original narrator was...

  • 1998 - Furby
    Furby
    A Furby was a popular electronic robotic toy resembling a hamster/owl-like creature which went through a period of being a "must-have" toy following its launch in the holiday season of 1998, with continual sales until 2000...

  • 1999 - Furby Babies
    Furby
    A Furby was a popular electronic robotic toy resembling a hamster/owl-like creature which went through a period of being a "must-have" toy following its launch in the holiday season of 1998, with continual sales until 2000...

  • 2000 - Teksta
  • 2001 - Bionicle
    Bionicle
    Bionicle is a line of toys by the LEGO Group marketed primarily for 5- to 16-year-olds. The line was launched on December 30, 2000 in Europe and June/July 2001 in Canada and the United States. "Bionicle" is a portmanteau constructed from the words "biological" and "chronicle"...

    s (Lego)
  • 2002 - Beyblade
    Beyblade
    is a Japanese manga series written and illustrated by Takao Aoki. Originally serialized in CoroCoro Comic from 2000 to 2002, the individual chapters were collected and published in 14 tankōbon by Shogakukan...

    s
  • 2003 - Beyblade
    Beyblade
    is a Japanese manga series written and illustrated by Takao Aoki. Originally serialized in CoroCoro Comic from 2000 to 2002, the individual chapters were collected and published in 14 tankōbon by Shogakukan...

    s
  • 2004 - RoboSapien
    RoboSapien
    RoboSapien is a toy-like biomorphic robot designed by Mark Tilden and produced by WowWee toys. The RoboSapien is preprogrammed with moves, and also can be controlled by an infrared remote control included with the toy, or by either a personal computer equipped with an infrared transmitter, and an...

  • 2005 - Tamagotchi
    Tamagotchi
    The is a handheld digital pet, created in Japan by Akihiro Yokoi of WiZ and Aki Maita of Bandai. It was first sold by Bandai in 1996 in Japan. As of 2010, over 76 million Tamagotchis have been sold world-wide...

     Connexion
  • 2006 - Doctor Who
    Doctor Who
    Doctor Who is a British science fiction television programme produced by the BBC. The programme depicts the adventures of a time-travelling humanoid alien known as the Doctor who explores the universe in a sentient time machine called the TARDIS that flies through time and space, whose exterior...

    Cyberman Mask

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