Bridge mix
Encyclopedia
Bridge mix or Grand Slam mix is a type of candy
Candy
Candy, specifically sugar candy, is a confection made from a concentrated solution of sugar in water, to which flavorings and colorants are added...

 consisting of nuts
Nut (fruit)
A nut is a hard-shelled fruit of some plants having an indehiscent seed. While a wide variety of dried seeds and fruits are called nuts in English, only a certain number of them are considered by biologists to be true nuts...

, fruit
Fruit
In broad terms, a fruit is a structure of a plant that contains its seeds.The term has different meanings dependent on context. In non-technical usage, such as food preparation, fruit normally means the fleshy seed-associated structures of certain plants that are sweet and edible in the raw state,...

s, and "cremes" all covered in chocolate
Chocolate
Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...

.

Some common ingredients in bridge mix include:
  • peanut
    Peanut
    The peanut, or groundnut , is a species in the legume or "bean" family , so it is not a nut. The peanut was probably first cultivated in the valleys of Peru. It is an annual herbaceous plant growing tall...

    s
  • raisin
    Raisin
    Raisins are dried grapes. They are produced in many regions of the world. Raisins may be eaten raw or used in cooking, baking and brewing...

    s
  • macadamia nuts
  • ju-jube
    Jujube (confectionery)
    Jujube , or jube, is the name of several types of candy, varying in description on a regional basis. The candies can vary in texture form being hard and resinous to something similar to firm loukoum or gummy candies....

    s
  • malt
    Malt
    Malt is germinated cereal grains that have been dried in a process known as "malting". The grains are made to germinate by soaking in water, and are then halted from germinating further by drying with hot air...

  • fruits
  • nougat
    Nougat
    Nougat is a variety of similar traditional confectioneries made with sugar and/or honey, roasted nuts , and sometimes chopped candied fruit. The consistency of nougat can range from soft and chewy to hard and crunchy depending on its composition, and it is used in a variety of candy bars and...

  • licorice


One of the major US
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 producers of bridge mix is Brach's
Brach's
Brach's Confections is a candy and sweets company which produces and invented many modern icons of the sugary world; it is headquartered in Dallas, Texas. In November 2007, Brach's Confections was sold to Farley's & Sathers Candy Company and the corporate office moved to Round Lake,...

. Hershey Canada sells it under the name "Bridge Mixture".

Bridge mix is named for the card game of bridge, since bridge tournaments are notorious for providing dishes of candy and snacks at the game tables.

Hershey Canada's product

Hershey Canada's Bridge Mixture is sold in yellow boxes of 52 grams and 130 grams, or bags of 340 grams. The recipe was developed by Stuart Johnston in 1992. The mixture includes candies coated in both milk and dark chocolate. There is no significant marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

 of the product, which maintains its somewhat low profile. , the packages do not bear the Hershey logo and the product is not mentioned in the Hershey Canada website. The fine print still indicates that the product is "imported by Hershey Canada Inc." Because of its low profile, Bridge Mixture depends greatly on word of mouth marketing. The slogan for the candy is: "A delicious assortment of coated confectionery".

The mixture includes:

Mint, orange, and Irish creme flavored pieces coated in dark chocolate; peanuts, raisins, caramels, and Turkish delight
Turkish Delight
Turkish delight or lokum is a family of confections based on a gel of starch and sugar. Premium varieties consist largely of chopped dates, pistachios and hazelnuts or walnuts bound by the gel; the cheapest are mostly gel, generally flavored with rosewater, mastic, or lemon...

coated in milk chocolate.
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