Bradbeers
Encyclopedia
Bradbeers is a family run department store with branches in New Milton
New Milton
New Milton is a market town in south west Hampshire, England. The town has a high street and holds a market every Wednesday. Situated on the edge of the New Forest, the town is about 6 miles west of Lymington town centre and 12 miles east of Bournemouth town centre.-History:New Milton dates back...

 and Romsey
Romsey
Romsey is a small market town in the county of Hampshire, England.It is 8 miles northwest of Southampton and 11 miles southwest of Winchester, neighbouring the village of North Baddesley...

. It has been running in Hampshire
Hampshire
Hampshire is a county on the southern coast of England in the United Kingdom. The county town of Hampshire is Winchester, a historic cathedral city that was once the capital of England. Hampshire is notable for housing the original birthplaces of the Royal Navy, British Army, and Royal Air Force...

 for over 170 years. It originally began as a small drapery
Drapery
Drapery is a general word referring to cloths or textiles . It may refer to cloth used for decorative purposes – such as around windows – or to the trade of retailing cloth, originally mostly for clothing, formerly conducted by drapers.In art history, drapery refers to any cloth or...

 shop in Southampton
Southampton
Southampton is the largest city in the county of Hampshire on the south coast of England, and is situated south-west of London and north-west of Portsmouth. Southampton is a major port and the closest city to the New Forest...

 run by R. S. Smith. The store traded under various names until 1892 when Mr Bradbeer entered the business. The shop was destroyed during the bombing
The Blitz
The Blitz was the sustained strategic bombing of Britain by Nazi Germany between 7 September 1940 and 10 May 1941, during the Second World War. The city of London was bombed by the Luftwaffe for 76 consecutive nights and many towns and cities across the country followed...

 of Southampton during World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

, and the firm ceased trading in the city. Today, the core business is the department stores in New Milton and Romsey.

Beginnings and Name Changes

In 1837 a small drapery
Drapery
Drapery is a general word referring to cloths or textiles . It may refer to cloth used for decorative purposes – such as around windows – or to the trade of retailing cloth, originally mostly for clothing, formerly conducted by drapers.In art history, drapery refers to any cloth or...

 shop in Bernard Street, Southampton
Southampton
Southampton is the largest city in the county of Hampshire on the south coast of England, and is situated south-west of London and north-west of Portsmouth. Southampton is a major port and the closest city to the New Forest...

 was opened by Mr R. S. Smith. He was actively involved in the running of the business for another 50 years until his death in 1887. During that time, the firm's name changed to include the partners with whom he ran the business. In 1865 the business had changed its name to Smith, Bumpstead & Trippe, in 1884 it had changed to Smith, Brookman & Lewis, but following Mr Smith's death, Mr Lewis took over as manager, trading as Smith & Lewis until he retired in 1892. It was at this point that Mr Bradbeer entered the business and the firm became incorporated. It is perhaps worthy of note that Mr Smith never met Mr Bradbeer.

New Southampton Store

In 1905 the company relocated to a prime site in Above Bar, Southampton
Southampton City Centre
Southampton City Centre is the commercial and organisational centre of the City of Southampton, and the transport hub of the city. Because Southampton is on the South Coast of England, the city centre is not at the geometric centre of the city, but at the southern extremity.The traditional heart...

. In 1935, the store was expanded by taking over the next door site. Mr Bradbeer remained a bachelor all his life, and when he died in 1932 he left the business to his employees. Two members of staff in particular benefited from this. The first was a Mr Saunders who had joined the firm back in 1895 and who was Mr Bradbeer's right hand man. The second was a Mr Gwilym Davies who had joined the firm in 1931 and who later married one of Mr Saunders' daughters. Gwilym Davies was the father of the present generation of owners of the business.

World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

The company experienced a major setback during the Blitz
The Blitz
The Blitz was the sustained strategic bombing of Britain by Nazi Germany between 7 September 1940 and 10 May 1941, during the Second World War. The city of London was bombed by the Luftwaffe for 76 consecutive nights and many towns and cities across the country followed...

 when the Southampton store received a direct hit by a bomb on 23 November 1940. Two weeks later, however, the firm was trading again from sites in Shirley
Shirley, Southampton
Shirley is a district on the Western side of Southampton, England. Shirley's main roles are retailing and residential. It is the most important suburban shopping area in the west of the city. Housing is a mixture of council houses in the centre of the district surrounded by private housing, with...

 and New Milton
New Milton
New Milton is a market town in south west Hampshire, England. The town has a high street and holds a market every Wednesday. Situated on the edge of the New Forest, the town is about 6 miles west of Lymington town centre and 12 miles east of Bournemouth town centre.-History:New Milton dates back...

. Plans were laid to rebuild the Southampton store after the war, but these were curtailed in 1949 when the local Council served a compulsory acquisition order. The following year's appeal was lost and so Smith Bradbeers left the city where it had been trading for over 100 years.

Postwar Expansion

After the war, the company was trading from three towns; New Milton
New Milton
New Milton is a market town in south west Hampshire, England. The town has a high street and holds a market every Wednesday. Situated on the edge of the New Forest, the town is about 6 miles west of Lymington town centre and 12 miles east of Bournemouth town centre.-History:New Milton dates back...

, Romsey
Romsey
Romsey is a small market town in the county of Hampshire, England.It is 8 miles northwest of Southampton and 11 miles southwest of Winchester, neighbouring the village of North Baddesley...

 and Eastleigh
Eastleigh
Eastleigh is a railway town in Hampshire, England, and the main town in the Eastleigh borough which is part of Southampton Urban Area. The town lies between Southampton and Winchester, and is part of the South Hampshire conurbation...

. 1969 saw the death of Gwilym Davies and the succession of his three sons to the helm of the business. The firm has continued to expand in the last 50 years.

New Milton Store

The New Milton shop expanded vertically by building a new storey in 1969. It is currently located at 126 - 134 Station Road, New Milton
New Milton
New Milton is a market town in south west Hampshire, England. The town has a high street and holds a market every Wednesday. Situated on the edge of the New Forest, the town is about 6 miles west of Lymington town centre and 12 miles east of Bournemouth town centre.-History:New Milton dates back...

, Hampshire
Hampshire
Hampshire is a county on the southern coast of England in the United Kingdom. The county town of Hampshire is Winchester, a historic cathedral city that was once the capital of England. Hampshire is notable for housing the original birthplaces of the Royal Navy, British Army, and Royal Air Force...

. It has a cookware department, ladies' shoe
Shoe
A shoe is an item of footwear intended to protect and comfort the human foot while doing various activities. Shoes are also used as an item of decoration. The design of shoes has varied enormously through time and from culture to culture, with appearance originally being tied to function...

s department, menswear department, haberdashery and gifts department, perfume
Perfume
Perfume is a mixture of fragrant essential oils and/or aroma compounds, fixatives, and solvents used to give the human body, animals, objects, and living spaces "a pleasant scent"...

ry department, ladies' fashions department, lingerie
Lingerie
Lingerie are fashionable and possibly alluring undergarments.Lingerie usually incorporates one or more flexible, stretchy materials like Lycra, nylon , polyester, satin, lace, silk and sheer fabric which are not typically used in more functional, basic cotton undergarments.The term in the French...

 department, soft furnishings department, linens
Linens
Linens are fabric household goods, such as pillowcases and towels.Originally, many, such as bed sheets and tablecloths, were made of linen. Today, the term "linen" has come to be applied to all related products even though most are made of cotton, synthetic fabrics or blends...

 department and a restaurant
Restaurant
A restaurant is an establishment which prepares and serves food and drink to customers in return for money. Meals are generally served and eaten on premises, but many restaurants also offer take-out and food delivery services...

.

Romsey Store

The Romsey shop expanded by buying up adjoining properties in the 1960s and 1970s. It is situated at 14-20 Bell Street, Romsey
Romsey
Romsey is a small market town in the county of Hampshire, England.It is 8 miles northwest of Southampton and 11 miles southwest of Winchester, neighbouring the village of North Baddesley...

, Hampshire
Hampshire
Hampshire is a county on the southern coast of England in the United Kingdom. The county town of Hampshire is Winchester, a historic cathedral city that was once the capital of England. Hampshire is notable for housing the original birthplaces of the Royal Navy, British Army, and Royal Air Force...

.

Charitable Trust

The Smith Bradbeer Charitable Trust
Charitable trusts in English law
Charitable trusts in English law are a form of express trust dedicated to charitable goals. There are a variety of advantages to charitable trust status, including exception from most forms of tax and freedom for the trustees not found in other types of English trust. To be a valid charitable...

 was set up in 1997 and is registered with the Charity Commissioners as Reg. Charity Number 1060418. Its stated objectives are "The advancement of the Christian religion (anywhere in the world); the advancement of education based on Christian principles; relief of poverty, hardship, distress, age and sickness; and other such charitable purposes for the benefit of the communities of Hampshire
Hampshire
Hampshire is a county on the southern coast of England in the United Kingdom. The county town of Hampshire is Winchester, a historic cathedral city that was once the capital of England. Hampshire is notable for housing the original birthplaces of the Royal Navy, British Army, and Royal Air Force...

 and Dorset
Dorset
Dorset , is a county in South West England on the English Channel coast. The county town is Dorchester which is situated in the south. The Hampshire towns of Bournemouth and Christchurch joined the county with the reorganisation of local government in 1974...

".

The Trust is dependent on Smith Bradbeer and Co for donations received, and is administered by a management committee comprising four trustees. The Trust donates a percentage of profits annually to a variety of causes and institutions for the advancement of its objectives. Recipients include Christian groups, schools, local community organisations, and individuals involved in Christian ministry. As is the rule for such trusts, each year the accounts are audited by independent examiners to ensure that they conform to the requirements of the Charities Act, 1993.
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