Bovonto
Encyclopedia
Bovonto is a soft drink
popular in South India
, especially Tamilnadu
It is manufactured and marketed by Kali Mark (Kali Aerated Water Works), which has offices and bottling plants at several towns / Cities in Tamilnadu
The drink is mildly carbonated and has a tangy grape
-cola
taste. There is a select fan following for this drink similar to Harley Davidson fan club.
Kali Mark is a regional-level player and is one of the very few indigenous soft-drink manufacturers in India that survived the onslaught of take-overs by Multinational giants Pepsi
and Coca Cola, during the mid 1990s. Other than Bovonto, the company also used to produce soft drinks like the Trio, Solo and Frutang. The company still maintains a low profile in areas of marketing & advertising. It has a next-to-nil online presence.
, Limca
, Gold Spot, Torrino, Maaza, Parner, Frutang, Bovonto, Double Seven, Duke, Campa Cola
, Kali Mark, Frooti
Torino is available only in Southern districts of Tamil Nadu. The taste is like old Gold spot
. Campa Cola
was relaunched in Delhi in mid 1990s but suddenly it vanished and Duke, double seven were products of Parle agro foods and marketed by Chennai Bottling Company.
Bovonto entered the city of Bangalore India, through a few Chettinad restaurants. Places at Bangalore where you can get a sip of Bovonto - The Selah Chetinad style restaurant - Bommanahalli, Anjappar, Koramangala, Ponnusamy, Koramangala.
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
popular in South India
South India
South India is the area encompassing India's states of Andhra Pradesh, Karnataka, Kerala and Tamil Nadu as well as the union territories of Lakshadweep and Pondicherry, occupying 19.31% of India's area...
, especially Tamilnadu
It is manufactured and marketed by Kali Mark (Kali Aerated Water Works), which has offices and bottling plants at several towns / Cities in Tamilnadu
The drink is mildly carbonated and has a tangy grape
Grape
A grape is a non-climacteric fruit, specifically a berry, that grows on the perennial and deciduous woody vines of the genus Vitis. Grapes can be eaten raw or they can be used for making jam, juice, jelly, vinegar, wine, grape seed extracts, raisins, molasses and grape seed oil. Grapes are also...
-cola
Cola
Cola is a carbonated beverage that was typically flavored by the kola nut as well as vanilla and other flavorings, however, some colas are now flavored artificially. It became popular worldwide after druggist John Pemberton invented Coca-Cola in 1886...
taste. There is a select fan following for this drink similar to Harley Davidson fan club.
Kali Mark is a regional-level player and is one of the very few indigenous soft-drink manufacturers in India that survived the onslaught of take-overs by Multinational giants Pepsi
Pepsi
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...
and Coca Cola, during the mid 1990s. Other than Bovonto, the company also used to produce soft drinks like the Trio, Solo and Frutang. The company still maintains a low profile in areas of marketing & advertising. It has a next-to-nil online presence.
The Take-over saga of the Nineties
During the nineties, almost all of the local soft drinks were either bought or driven out of business by aggressive pricing and marketing by the MN Giants. Some of the familiar Brand names BEFORE the (re)entry of Coca Cola and Pepsi in to the Indian market: Thums UpThums Up
Thums Up is a best-selling brand of cola in India, where its bold, red thumbs up logo is common. Introduced in 1977 to offset the expulsion of The Coca-Cola Company and other foreign companies from India, Thums Up, Limca, and Campa Cola gained nationwide acceptance...
, Limca
Limca
Limca is a lemon and lime flavoured carbonated soft drink made primarily in India and certain parts of the U.S.In 1992, when the Indian government allowed Coca-Cola to return for operations, at the same time as it admitted Pepsi for the first time, Coca-Cola bought local soft-drink brands, from...
, Gold Spot, Torrino, Maaza, Parner, Frutang, Bovonto, Double Seven, Duke, Campa Cola
Campa Cola
Campa Cola is a soft drink brand in India. It was a market leader in most regions of India for a period spanning several years until the advent of the foreign players Pepsi and Coca-Cola after the liberalisation policy of the P. V. Narasimha Rao Government in 1991.Campa Cola was a drink created by...
, Kali Mark, Frooti
Frooti
Frooti, or Mango Frooti, as it is popularly called, is the largest-selling mango drink in India. It is the flagship product of and the most successful drink offered by Parle Agro India Pvt. Ltd. Frooti was launched in 1985 in TetraPak packages. It is also now available in PET bottles and...
Torino is available only in Southern districts of Tamil Nadu. The taste is like old Gold spot
Gold Spot
Gold Spot was one of the three brands of aerated soft drink started in India by Parle under the initiative of its founder and CEO Mr. Ramesh Chauhan in 1977 after the exit of Coca-Cola and Fanta from the Indian market.It was artifically flavoured and coloured orange. Gold Spot was introduced along...
. Campa Cola
Campa Cola
Campa Cola is a soft drink brand in India. It was a market leader in most regions of India for a period spanning several years until the advent of the foreign players Pepsi and Coca-Cola after the liberalisation policy of the P. V. Narasimha Rao Government in 1991.Campa Cola was a drink created by...
was relaunched in Delhi in mid 1990s but suddenly it vanished and Duke, double seven were products of Parle agro foods and marketed by Chennai Bottling Company.
Bovonto entered the city of Bangalore India, through a few Chettinad restaurants. Places at Bangalore where you can get a sip of Bovonto - The Selah Chetinad style restaurant - Bommanahalli, Anjappar, Koramangala, Ponnusamy, Koramangala.
External links
- http://www.chakkarapani.com/graffiti/?p=46
- http://www.anjapparrestaurant.com/
- http://www.ponnusamyhotels.com/